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LinkedIn Profile Optimization Tips

Jul 3, 2024

LinkedIn Profile Optimization

Profile Verification

  • Available to everyone (as of March 2024)
  • Provides a verification check mark
    • Indicates authenticity
    • Increases discoverability

Profile Picture

  • High-definition, neutral background
  • Professional attire (business casual or more)
  • Neutral or friendly expression
  • Mid-close shot (up to chest level)

Cover Photo

  • Optional
  • Can be professional or highlight personal/professional interests

Open to Work

  • Set to show only to recruiters
    • Prevents current employer from seeing
    • Helps recruiters filter candidates
  • How to set:
    • Click 'Open to' -> 'Finding a new job'
    • Select job type (full-time, part-time, etc.)
    • Choose 'Recruiters only'

Headline and About Section

  • Headline:
    • Include your current role or aspiring role
    • Mention core tools/skills relevant to the role
  • About Section:
    • Explain unique selling points and achievements
    • Use ChatGPT for assistance:
      • Paste updated resume
      • Prompt example: "Based on my resume, write a 200-word LinkedIn about section highlighting my greatest achievements relevant to the role(s) XYZ. Ensure it contains relevant keywords and skills."
    • Review and adjust the output

Experience Section

  • Use bullet points from resume
  • Focus on quantifiable impact
  • Limit to 5 bullet points per position

Skills Section

  • Focus on technical skills relevant to your role in data
  • Limit of 50 skills on LinkedIn
  • Prioritize technical over soft skills

Engagement with Recruiters

  • Respond to all recruiters, even if not interested
    • Increases your 'likely to reply' score on LinkedIn
    • Helps attract more recruiters

Services Offered

  • Data Engineer Academy offers profile optimization assistance if needed