Supergoop Names New CEO for Growth

Summary

Supergoop appointed Melis del Rey as chief executive officer and board director, effective Monday following the announcement.
Del Rey succeeds interim CEO Gregory Polcer, who held the role since May and will remain on the board.
She brings extensive beauty and retail experience from senior roles at Amazon U.S. Health and Beauty and Procter & Gamble.
The board positions her as the leader to drive Supergoop’s next phase of global, omnichannel growth.
Supergoop continues evolving from a sunscreen brand into a broader SPF-led beauty player, backed by Blackstone and an expanded executive team.

Supergoop is experiencing another CEO transition in a relatively short period.
Founder Holly Thaggard has stepped away from day-to-day governance as of April (remains associated with the brand’s origin story).
Majority ownership lies with Blackstone following a 2021 transaction.
Board chair Edgar Huber publicly endorses del Rey and underscores growth ambitions.

Role/Event	Leader/Entity	Timing	Notes
CEO appointment announced	Melis del Rey	Effective Monday after announcement	New CEO and board director; Amazon and P&G background.
Interim CEO	Gregory Polcer	Since May (current year)	Returns to board-only role after del Rey steps in.
CEO	Lisa Sequino	~1.5 years before leaving in 2025	Left to join The Estee Lauder Companies.
CEO	Amanda Baldwin	Appointed 2016; exited 2023	Left to become CEO of Olaplex.
Founder steps back from daily ops	Holly Thaggard	April (prior to announcement)	No longer overseeing day-to-day governance.
Majority stake acquired	Blackstone	2021	Provided capital backing and ownership control.

Melis del Rey is described as a veteran beauty and retail executive.
Most recent role: General Manager, Amazon U.S. Health and Beauty, with over 10 years at Amazon.
Prior experience: More than a decade at Procter & Gamble.
Held marketing and sales leadership positions across P&G’s global beauty portfolio.
Board chair highlights her:
- Track record in building global brands.
- Strength in retail partnerships and consumer experience.
- Expertise in beauty, e-commerce, and omnichannel strategy.

Area	Details
Most recent company	Amazon
Role	GM, U.S. Health and Beauty
Tenure	10+ years
Previous company	Procter & Gamble
Focus	Marketing and sales leadership in global beauty
Core strengths	Brand building, retail partnerships, e-commerce, omnichannel, CX

Supergoop was founded by Holly Thaggard to make SPF use fun and part of everyday routines.
Core identity: Sunscreen brand that aims to define the SPF category.
Product range has expanded beyond sunscreen to:
- Makeup incorporating SPF.
- Moisturizers with sun protection.
- Products formulated for toddlers.
2022 activities included expanding the C-suite and launching new SPF-related products.

Year	Event	Implication
2021	Majority stake sold to Blackstone	Private equity-backed growth platform
2022	C-suite expansion and new SPF product launches	Organizational scale-up and portfolio broadening
2023	CEO Amanda Baldwin leaves for Olaplex	Leadership turnover
2024/25	Founder Thaggard exits day-to-day governance	Shift from founder-led operations

Board frames del Rey’s appointment as enabling “next era of growth” for Supergoop.
Emphasis on omnichannel, e-commerce, and global brand building aligns with del Rey’s Amazon background.
Del Rey’s statement positions Supergoop as:
- Defining the SPF category, not just participating in it.
- Focused on innovation, education, and “joyful” sun protection.
- Seeking to deepen consumer connection and expand global reach.

Speaker	Theme	Key Points
Edgar Huber	Leadership fit	Dynamic, visionary, strong in global brands, retail, omnichannel, and CX.
Melis del Rey	Brand positioning & growth	Category-defining, innovative, educational, joyful SPF; expand impact globally.

Decision to appoint Melis del Rey as CEO and board director, effective the Monday following announcement.
Decision for Gregory Polcer to cease interim CEO duties while remaining a board member.

No information on specific short-term operational or product priorities under del Rey’s leadership.
No details on potential organizational changes beyond the CEO transition.
No financial performance metrics or growth targets provided alongside the leadership announcement.