Lecture Notes: WAYF - Where are you from?

Overview

A presentation by Alexander Street, a ProQuest Company, discussing the types of cookies used on their websites and services and their purposes.

Types of Cookies

1. Strictly Necessary Cookies

• Always Active: Essential for the service's functionality.
• Purpose: Set in response to actions like setting privacy preferences, logging in, or filling out forms.

2. Functional Cookies

• Purpose: Enhance functionality and personalization.
• Providers: Can be set by the company or third-party providers.
• Note: Disabling these might affect service operation.

3. Targeting Cookies

• Purpose: Set by advertising partners to tailor ads based on user interests.
• Functionality: Helps identify user interests across devices and activities.

4. Social Media Cookies

• Purpose: Facilitate social media interaction (sharing/liking content).
• Platforms: Engage with platforms like Facebook, Twitter, LinkedIn.
• Tracking: May track online activity and interests.

5. Performance Cookies

• Purpose: Analyze visits and improve service performance.
• Functionality: Identify popular and less popular pages/functions.

Privacy and Consent

• Corporate Privacy Notice and Cookie Policy: Guidelines on the usage of cookies and user's consent.
• Consent Options: Users have the ability to manage preferences for each type of cookie.

Tools and Resources

• Powered by OneTrust: A consent management platform providing cookie management solutions.