Understanding Privacy Preferences and Cookies

Apr 24, 2025

Privacy Preference Center

Overview

  • Websites store/retrieve information on your browser, mostly via cookies.
  • Information is generally about you, your device, or your preferences.
  • This information is used to enhance your web experience.
  • Users can control cookie settings to manage privacy.

Types of Cookies

Strictly Necessary Cookies

  • Essential for website functionality.
  • Cannot be disabled in the system settings.
  • Set in response to user actions (e.g., logging in, setting privacy preferences).
  • Blocking these may disable some site functions.
  • Do not store personal identifiable information (PII).

Performance Cookies

  • Used to track visits and traffic sources.
  • Help measure and improve site performance.
  • Information collected is aggregated and anonymous.
  • Disabling these means less insight into site performance.

Functional Cookies

  • Provide enhanced functionality and personalization.
  • May be set by the site or third-party services.
  • Disabling could affect service functionality.

Marketing Cookies

  • Set by advertising partners.
  • Used to build profiles and deliver relevant ads.
  • Do not store direct personal information, but rely on identifying your browser/device.
  • Disabling these results in less targeted advertising.

User Rights

  • Right to request deletion of personal identifiable information from College Board.
  • More information and how to submit a deletion request available in the Privacy Statement.