Online Education Business Success Strategies

Introduction

• Discussed personal success stories of helping individuals generate significant monthly revenue through online education.
• Introduced the company "Cor" which focuses on teaching people to start, run, and grow online education businesses.
• Shared personal success in generating $2 million in the first year of an online course business.

Understanding Online Education

• Online education involves creating and selling courses.
• Importance of building, marketing, and selling courses effectively.
• Sales models:
  • Low-ticket monthly recurring subscriptions.
  • Annual recurring revenue.

Platforms for Online Courses

• Various platforms available: School, Kajabi, etc.
• Choosing a platform:
  • While platform choice affects user experience, the model of revenue (e.g., high-ticket) can be more significant.

Steps to Build Revenue

1. Traffic Generation

   • Use YouTube, Snapchat, Instagram, Facebook for organic traffic.
   • Emphasize simplicity; YouTube is recommended for its potential high RPM (Revenue Per Mill).
   • Long-form content preferred over short-form due to higher purchase intent from viewers.

2. Sales Page & Content

   • Create a VL or sales page with:
     • Headline, video, call-to-action button, and social proof (testimonials, reviews).
   • Provide free training and showcase social proof.
   • Encourage viewers to book a call.

3. High-Ticket Sales Strategy

   • High-ticket sales range from $2K to $10K.
   • Use sales calls for high-ticket items to mitigate churn experienced in low-ticket subscriptions.

Financing in Online Education

• Introduction to financing tools for online courses enabling 'Buy Now, Pay Later' (BNPL).
• Example: Selling a $5K course with financing options spread over 12 to 36 months.
• Benefits: Entrepreneurs receive upfront payment; customers can pay monthly.
• Fees: Typically 6-9% of course price.

Licensing and System Implementation

• Cor offers a licensing program for their system.
• Clients can use pre-built systems for landing pages, VSL structure, booking pages, etc.
• Program simplifies creation and selling process for new entrepreneurs.

Conclusion

• Encouragement to engage with content and provide feedback on what aspects viewers find interesting.
• Offer of further learning and exploration through free training and available resources.

This lecture provided insights into building and scaling an online education business, with a focus on high-ticket sales and leveraging financing options to facilitate customer purchase while ensuring upfront revenue.