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Financial Ratios Overview

Jul 14, 2025

Overview

This lecture covered financial ratios and how to use them to analyze a company's performance, focusing on liquidity, profitability, and efficiency metrics using Smart Touch Learning as an example.

Liquidity Ratios

  • Liquidity ratios measure a company’s ability to meet short-term obligations.
  • The current ratio is calculated as current assets divided by current liabilities.
  • The quick ratio (acid-test ratio) excludes inventory from current assets for a stricter test of liquidity.

Profitability Ratios

  • Profitability ratios assess a company's ability to generate earnings.
  • The gross profit margin is gross profit divided by net sales.
  • The net profit margin measures net income divided by net sales.
  • Return on assets (ROA) is net income divided by average total assets, showing how well assets are used to generate profit.
  • Return on equity (ROE) is net income divided by average shareholders’ equity, indicating returns generated for owners.

Efficiency Ratios

  • Efficiency ratios evaluate how well a company uses its assets and liabilities.
  • Inventory turnover is calculated as cost of goods sold divided by average inventory, showing how often inventory is sold.
  • Receivables turnover is net credit sales divided by average accounts receivable, measuring how quickly receivables are collected.
  • Days’ sales in receivables estimates the average number of days to collect receivables.
  • Asset turnover is net sales divided by average total assets, showing sales generated per dollar of assets.

Other Key Calculations

  • Earnings per share (EPS) is calculated as net income divided by the weighted average number of shares outstanding.
  • Debt ratios, such as the debt-to-equity ratio, compare total liabilities to shareholders’ equity to measure financial leverage.

Key Terms & Definitions

  • Liquidity — a firm’s ability to pay its short-term debts as they come due.
  • Profitability Ratios — metrics that show a company’s ability to generate profit.
  • Efficiency Ratios — ratios that indicate how effectively a company uses its assets.
  • Current Ratio — current assets Ă· current liabilities.
  • Quick Ratio — (current assets – inventory) Ă· current liabilities.
  • Gross Profit Margin — gross profit Ă· net sales.
  • Net Profit Margin — net income Ă· net sales.
  • Return on Assets (ROA) — net income Ă· average total assets.
  • Return on Equity (ROE) — net income Ă· average shareholders’ equity.

Action Items / Next Steps

  • Practice calculating each ratio using provided financial statements.
  • Review definitions and interpretations for each ratio.
  • Prepare for a quiz on liquidity, profitability, and efficiency ratios.