Lecture on AI Personalization System for Cold Emails

Introduction

• Topic: AI personalization for cold emails
• Goal: Create a cost-effective system for better reply rates
• Offer: Integration available through link in description

AI Personalization Systems

Basic Principle

• Two Components:
  1. Personalization Data: Information from websites, LinkedIn, etc.
  2. LLM Utilization: Use language models (e.g., Chat GPT) to create personalized messages

Approaches

• Integrated Approach:

  • Combines data collection and personalization in a single API
  • Pros: Fast, already available information
  • Cons: High cost for web searches

• Separated Approach:

  • Individual steps for data collection and personalization
  • Solution Highlighted: Tavi & Crawl for AI

Tool Comparison

Tavi

• Functionality: Gathers search data in a format suitable for LLMs
• Use Case: Query specific data (e.g., case studies)

Crawl for AI

• Features:
  • LLM-friendly web scraper
  • Open source, can be hosted to save costs
• Cost Comparison:
  • Cheaper than Clay.com ($800/month for 50k credits)
  • Crawl for AI with GPT-4.1 nano costs $22 for 50k leads

Clay.com

• Pricing: $800/month for 50k credits
• Comparison: 4x more expensive than Crawl for AI solution

Workflow Structure

Steps

1. Lead List Check
   • Look for personalization opportunities
   • Extract domain and build Crawl for AI configuration
2. Crawl for AI Execution
   • Scrape data from 10-15 pages
   • Pass information to OpenAI for email personalization
   • Update Google Sheet with results

Tools & Components

• URL Pattern Finder:
  • Prioritizes URLs with specific patterns
• Keyword Scorer:
  • Assigns weight to pages with keywords (e.g., testimonials, case studies)
  • Allows for dynamic and relevant personalization

Output

• Array of markdown data
• Personalized email lines created by OpenAI

Conclusion

• System: Inexpensive and effective for scaled email personalization
• Availability: Contact to integrate into business

Closing

• Next Steps: Reach out for integration
• Goodbye Message: Video end