The Art of Selling Online Courses

Introduction

• Host: John Ainsworth
• Guest: Justin Brown
  • Netflix-featured producer
  • Video marketing specialist
  • Built a YouTube channel with over 1.6 million subscribers
  • Developed a seven-figure business
  • Teaches video marketing and scaling businesses at Primal Video

Episode Focus

• Proven SEO and YouTube tactics
• Boosting channel visibility
• Increasing views and growing subscriber base

Key Discussion Points

SEO on YouTube

• YouTube needs to understand your content to promote it
• Importance of getting content clicked on (thumbnail strategy)
• Keeping viewers engaged

Why Focus on Search-Based Content?

• Search-based content is less competitive and has a longer lifespan
• Videos can continue generating views (and revenue) years after publishing
• Narrow field by targeting specific searches

Keyword Research

• Start with YouTube search suggestions to find what people are looking for
• Use tools like Keywords Everywhere for search volume
• Avoid relying solely on tools like vidIQ or TubeBuddy
• Search volume and competition should guide video content creation

Creating the Video

• Define the title using primary keywords
• Thumbnail creation: typically done after recording
• Importance of a strong hook to retain viewers
• Structure: Hook, Intro, Content, Bonus, Call to Action

Engagement and Retention

• Aim for 60-65% viewer retention in the first 30 seconds
• Shorter intros, get to the point quickly

Monetization Strategies

• Email opt-ins via lead magnets
• Affiliate marketing is a significant revenue stream
• Create videos that serve as assets for ongoing revenue

Content Creation Strategy

• Consistency is key: aim for one optimized video per week
• Experiment with shorts as an additional strategy
• Shorts can drive traffic to longer videos

Conclusion

• Strategic content creation can lead to sustained growth and revenue
• Primal Video offers deeper insights into these strategies through their membership program
• Encouragement for viewers to rate and review the podcast