Transcript for:
The Consequences of Influencer Actions

If I had to sum up today's  entire video in a single word,   it would be irresponsible. Some decisions are just  unwise no matter how you slice them. And lately,   I've increasingly found that opening the Instagram  app falls into these irresponsible decisions,   because what is even happening there anymore? I feel like Instagram was just losing me over   the years bit by bit, but when they finally  rolled out IG Reels, I was like, "Is this   even real? Did I hallucinate this feature?  What is the point of this?" But it turns out   people have found unique and creative ways to  use IG Reels, like in today's video, faking a   Marina Joyce moment to promote your merch. Now, as wild as the story is, you may not   have heard of it because, again, it happened on  Instagram Reels. But in short, this influencer had   her entire fan base convinced for a week straight  in that she was being stalked. But then it later   came out that this was all just a publicity  stunt so she could launch her new merch line.  So as you can imagine, there's a lot to get into,  but first, welcome, my name is D'Angelo, and I am   your Professor of Neo-Victorian Cybernetics, which  is a very real degree that I definitely do have.   Or maybe this is just me broadcasting myself  talking in my room like YouTube used to be.  And in today's lecture, we're going  to look at none other than Daisy Choi,   and the story of somebody having absolutely  no idea where to draw the line. It raises some   pretty interesting questions about influencers  and their fans. And while the bulk of this has   been deleted from the internet, as you're about  to see, the golden rule of the internet is that   actually you can't really delete anything  at all, because somebody will have it.  So of course the first questions I always like  to start with are who is this person and where   do they do the thing that they do, and also,  what is that? So Daisy Choi is a 21-year-old   influencer with 1.3 million subscribers  on YouTube and 400K on her Instagram.  If you've never heard of her, it's all good.  I actually feel like that happens to me more   and more nowadays where I'll see somebody new,  look them up, and find out they have 4 million   subscribers and I've just been living under a  rock, unless it's a TikTok creator, in which   case I look them up and then they have 10 million. But Daisy is known for posting aesthetic content   to the internet, back-to-school shopping for  college, cute clothes and supplies. She basically   just puts a lot of work into making content  that is as visually pleasing as she can manage,   and she manages quite well. I mean, obviously  I'm not into school vlogs at my big age,   but if there is one thing I can commend,  it is commitment to a visual aesthetic.  If you've ever noticed my videos look  nice and feel a certain way to the eye,   it's because I actually create stuff like this  beforehand. This is the one I'm currently using.   I used to use this one. If you've been here for  a while, you might recognize these colors. Here's   the one I used on my main channel. I never really  talk about the behind the scenes of my aesthetics,   but I put a lot of thought into it. So all this to say, Daisy's content's   not really for me, but I get it. This is an  aesthetic I actually made and then wound up   not even using because I had a mental  breakdown. But if I had been physically   able to create YouTube videos at this time, I'm  sure they would have looked very pleasing. Stuff   like that makes me very grateful for days like  this when I feel nice, I'm happy and I can do   the things. Never take them for granted and don't  beat yourself up for days that are not like this.  Also, speaking of vlogs, I feel like I can never  really get into vloggers nowadays unless they give   me Jenna Marbles vibes, which none of them do. I  miss this. Where is this on YouTube? If you know,   please let me know. If you ever see  me making a dog a birthday cake,   you'll know I'm just picking up where Jenna  left off and I've given up on commentary.  But alas, there's plenty to comment on today.  "My friends and I are being stalked," so says   the IG Reel that Daisy uploaded recently. My friends and I, we have a stalker. Someone   in our neighborhood keeps going around dropping  off gifts at our doorstep and we don't know who   it is. The gifts are so random, it ranges from  flowers to candy to donuts to stuffed animals.  So obviously even if somebody is giving you tea,  flowers and an assortment of teddy bear-themed   gifts, you should literally never accept things  like this if you don't know where they're coming   from. But instead, Ms. Choi decided to do a  stalker present unboxing, a haul basically of   things that were gifted to her by a stalker. And I received this earlier this week. I feel   like I should be worried about this.  Literally had the same exact one.  And I see she added the text, "Should  I smile or cry?" I think the third   option is you should not have opened this box. But this is really cute though. I'd keep this.   At first, my friends and I were really scared,  but this has been going on for weeks, you guys,   and this is kind of cute, so thank you, Teddy. Even if this video was real, just thanking your   stalker, giving them this level of attention  and putting up with it just because the gifts   were cute is please don't. I think this  behavior would've been bad to model even   in a vacuum towards her audience. And seeing as  she said this behavior was going on for weeks,   people were reasonably very concerned. Now, this Instagram Reel happens to be   one of the key items in the story that has been  deleted. So technically, I don't have access to   those comments, but there were a lot of them,  because Daisy's Reels go crazy. Half a million,   700K, 3 million. Nowadays, we'll never know  just how many views that racked up before it   was deleted, but it's safe to assume hundreds of  thousands of people saw this, if not millions.  And it was even being reposted by other  accounts. And on those existing reposts,   you can see people were very concerned, "Put  a camera or guard your mailbox. I don't know   how she's not concerned. Girl, your address is  about to get doxxed." But according to Daisy,   the stalker was just getting started. Teddy stalker part two. So you know   how she said the stalker was leaving  things not just for her, but for the   friends and family within her neighborhood?  Apparently this stalker decided to go global.  Guys, it happened again. Are your other friends you vlog   with experiencing this? I don't think so.  So Daisy shows a friend calling her who allegedly  got gifts all the way in Paris, and then Daisy's   gifts were getting more elaborate and expensive. Guess what we got today. And has a memo that says,   "I got you this because it has a teddy." Some of you guys thought that my friend   would do this. We're all too broke for this.  These go for more than $200 on POP MART.  Now, as for Daisy's assertion that she couldn't  have faked the stalking because she's not rich   enough to afford the items, come on, Daisy,  we see them views. I see that half a million,   300K, 68 million lifetime views. I think  you could afford $200 to contribute to   a potentially fake internet story. But to be clear, the scenario she's   presenting is not unrealistic. And I would  not immediately accuse her of faking this,   had it not been revealed very clearly later. But anyways, first we got to finish our stalker   unboxing. So she's receiving little figurines and  things that happen to match things she already has   in her room. I guess the stalker understands  her because the gifts are all very her.  And one could argue that with the inclusion  of the friend from Paris, the story is now   getting difficult to believe. If anything,  I think this would all be still very weird,   but maybe better if Daisy was not trying  to seem like she was being serious,   but she was on her Instagram story talking  about how this was real and this was happening.  Obviously the stories are gone, but she was also  posting this on her Instagram broadcast channel.   "I don't know if I'm being trolled, but someone  keeps sending me letters and teddy bear stuff,   but it's not the best because that means  they know my location. Ha ha ha." And Daisy's   broadcast channel is huge with 42,000 members. So 42,000 people, thousands of people reacting   to the message, basically verifying that she  was being stalked, I can understand why people   believed her. And actually, before we look at the  reactions in her broadcast channel, I do have to   stop and ask, literally what is an Instagram  broadcast channel? I was not kidding in the   beginning of the video, I do not understand any  of Instagram's new features or why they're there.  "Introducing broadcast channels, a new way for  creators to deepen connection with followers."   And I guess this has been a thing for a year  and a half. Does anybody know about this? How   does this differ from Threads? Because  I was barely keeping up with Threads.  "Broadcast channels are a public one-to-many  messaging tool for creators to directly engage   with their followers at scale."  Okay, so it's like a special form   of Twitter where people can only follow you. I was going to say that doesn't actually sound   too bad, but then I saw Zuck did it and now I  don't like it anymore. Only Zuck can message,   but you can read, react and vote in polls. One  day he may just go mad with power and make it   so that only he can respond anywhere on all of  Facebook, Instagram, and WhatsApp. But seriously,   the state of the Instagram app at this point  reminds me of that one quote from Family Guy.  It insists upon itself, Lois. What?  It insists upon itself. What does that-  I feel like at this point, all of Instagram's  updates are just trying to make fetch happen,   and fetch will never happen. But anyway, within this broadcast channel,   there were so, so many people who were  seriously concerned for Daisy's safety,   literally just never-ending people. And  having gone through all the responses,   it's very clear to me that literally everyone  believed her. "Please stay safe and alert.   There's a lot of influencers experiencing this  right now," which is true, stalking is a real   issue. "Stay safe, Daisy. Be safe. Stay safe." There were also some people offering really   good advice, "Please don't write anywhere online,  'My stalker.' If they see you acknowledging them,   especially saying my, they can take that  as a hint that you like them." And this   is very good advice. You should literally  never acknowledge these people. People were   warning her about the teddy bears this person was  sending, saying they may have a camera inside,   they might be tracking devices. These are  all extremely valid and genuine concerns.  People were even suggesting she report it to  the police, which obviously she was not able   to do as she was making this all up.  "That's literally terrifying. I'm so   sorry this is happening to you." But the one  that kind of makes me the saddest, "Please   stay safe. I can't lose my favorite YouTuber." And while many may think that's an overreaction,   I really don't think it is. Stalking, as we've  recently discussed on the channel, is terrible.   Stalking is something that can end badly. And people's concern was even spilling off of   Instagram and onto other platforms. "I'm concerned  for Daisy, her friends, and her fans. She's since   posted unrelated content with the stalker's gifts.  I just wish she knew that this is really not a   good idea to do. I feel bad for her viewers who  have been victims of stalking. If this is fake   and she does know or is in on the joke, this is  so, so disappointing. Stalking is not a cutesy   and fun concept for creating content." And someone responds saying, "Whether   she actually had the stalker or it was just her  friends pranking her, I was really weirded out   that she posted on her story about keeping  the gift because it's cute. If it's real,   it's enabling the stalker even more." And as for the enabling thing, when it   comes to real victims of stalking, it's not even  right that they should have to be very careful   and manage the way they handled this so as not to  exacerbate things. Obviously the responsibility   would fall on the other person to just stop  stalking people and be a normal human being.   But nevertheless, the point remains, this would  be a terrible way to handle a stalking situation.  And as you can see, people off-platform were a  little more wary of the fact that she might've   been faking, but nobody could really accuse her  of anything without evidence until Daisy announces   her merch line, this is more than just merch, at  Teddy is Calling. And so here we can see Daisy   talking about her merch line, Teddy is Calling,  for which she has launched a website with a   countdown. Ooh, can't wait. And she launched  a dedicated Instagram page for this as well.  And so you may be thinking to yourself, "Hold  on, she had the teddy bear-themed stalker and   now she's releasing a teddy bear-themed merch  line?" Yes, she made everything up, specifically   with the intention of promoting her merchandise. "So the stalker thingy is your way of introducing   your merch?" Somebody asks on the broadcast  channel. And you can see Daisy gave that a   heart. Somebody said, "Girl, I was so worried for  you." To which she said, "I'm actually so sorry,   I feel so bad." And I just want to know how bad  can one feel for something that was planned so   elaborately with so much detail over so many days? But nevertheless, people were not happy about   this. Not even just the fact that they've all  been duped, but to be duped over, I don't know,   feeling empathy for somebody who seems like  they're going through a horrible situation.   "Happy for you, but using stalking as a  marketing strategy was a bit insensitive.   Stalking is very real and very scary. Please be  mindful of how you promote products in the future,   please." And seeing as this was one of the people  who was offering her advice on the broadcast   channel, I can understand the disappointment. I don't know, does anybody else think that   stalker marketing was just tasteless? Even the  phrase stalker marketing is crazy. "Love you,   Daisy, but I don't understand how people would  find marketing stalking in a positive way and   lying to your fans as cute or exciting. It's just  plain wrong and messed up. You made thousands of   people worry about you just to get them tricked  by this marketing strategy. Wow, I'm honestly   disappointed with your fans and you, good job." And that wasn't even the bulk of the backlash.   There were other announcement posts, but as  is quickly becoming a theme with the story,   they've been yeeted into the ether. So because  of that, the majority of the surviving backlash   is actually off-platform once again. If you thought her own fans were unhappy   about this, wait till you see people casually  talking about it. I think her fans were being   kind of nice about it because they were on  her IG page, but people elsewhere did not   mince their words. "She faked getting stalked  as a marketing technique and I cannot stress   enough how insane you have to be to do this. Who  told her this was a good idea? And she seriously   said she tried to make it lighthearted and  cute. Oh my God, it's about stalking." This   person also apparently got blocked, and I'm  assuming this was because they called it out.  And I would have to agree that this behavior  is indeed unhinged, but it's a very calculated   kind of unhinged that makes it all feel just  kind of gross. Other people in the comments   are explaining why this is not funny or cute  at all, "Stalking can lead to lifelong trauma,   psychological and physical damage, and  even death. It mocks the victims of actual   stalking. You have to be seriously insensitive." And there is a reason that stalking is a crime in   all 50 states. I'm pretty sure our friend, Daisy,  is from Canada, but I would have to assume there's   similar vibes over there. You'll have to let me  know, any Canadians in the chat. And this isn't   just like, "Oh, stalking could be bad." There are  medical studies linking it to substantial PTSD,   grave effects on victims' mental health. And while I haven't endured stalking per se,   I have had disturbing messages sent to me  via channels that are not at all public.   Not my comment section or my DMs, I mean I  was actually personally contacted. And even   just that day of trying to figure out how in  the world did anybody get my information when   this has never happened with hundreds of  thousands of people, it's very disturbing.  I only bring that up because it was a very  long time ago, it's been resolved, but again,   stalking is not a joke. That was me getting a  message I didn't want, I can't really imagine more   severe cases and how they would affect somebody. Other people point out, "There's nothing   lighthearted. It's very traumatizing. Her video  was such a joke, it's funny that she deleted it."   And I think she had to delete it. I mean, when you  have people off-platform calling her out for lying   about having a stalker for what will eventually  be profit and saying they're done with her as   a creator, it's not necessarily something you'd  want to leave up on your page. I do understand.  "There's lots of ways to drive up engagement.  Using such a serious topic to make   money is something else. And the majority of her  audience clearly has low intelligence or maturity   to think this was a clever marketing strategy." Personally, I believe maturity is the key word   here. She is trying to sell this merch to  children, that much is very clear to me.   The merch photo shoot is a school theme, 7:00  AM before class number one. I think almost   all of the promo is school-themed in some way.  And just a ton of her videos are about school.   Pinterest school girl. My after-school routine.  School. New school bag. Last week of school.  And yes, the school that Daisy's going to would  be college because she is an adult, but the fact   that some of her fans were in fact hyping her up,  "You trolled the internet for this. Got to say,   the marketing strategy is pretty good. Oh my  God, this is so cute, stop. You pranked the   whole internet, Daisy." This is horrible. I really don't blame any of her fans for   not seeing this for what it is because I do think  if you view it without the context of the really   dangerous behavior that she's modeling, it kind of  seems fun, right? And it's nice and wonderful that   all of these people don't have the additional  context it takes to see how bad this is,   but that is literally exactly why she should not  be normalizing this kind of thing to her audience,   especially not to sell some pajamas. Even people who didn't fall for it were   still upset. "I feel like it was obviously  fake, but it's such a weird and embarrassing   marketing tactic. Definitely would not be buying  any of her merch now. Yeah, I was very skeptical   because of the behavior, but I didn't want to in  any way encourage doubting a potential victim as   a survivor myself." Like Daisy. Come on, dude. Though I have to say, my favorite comment,   even if it was kind of really messed  up, was, "The Blake Lively School of   Advertising." I wish I hadn't laughed when I saw  this because I felt like a bad person, but I did.  Also, oh my God, I just realized you can see the  Reel in this person's Reddit post, and at that   time it had 151,000 likes, almost 6,000 people  sending it to each other. 100K likes is probably   1 million views minimum. And that was just when  this person happened to capture it. It's actually   kind of crazy that nobody heard about this. The internet is really becoming a bubble. You   can have so much influence and kind of none I  guess. What does influencer even mean anymore?   Well, that's kind of implying it's ever meant  anything. And I say this as somebody who could   only really be described as an influencer,  but obviously I deserve it because I'm   objectively right about everything all the time. Anyway, if you're wondering what Daisy's response   was other than trying to bury any evidence that  this has ever happened, "Eek, I totally understand   where you're coming from. I tried my best to  keep it lighthearted and cute, and it seemed   like most people caught onto the idea that it was  for marketing and for my upcoming brand since I've   been mentioning it in my videos and stories,"  crying emoji. "But I apologize for my lack of   sensitivity in using stalker. Mysterious gift  giver would probably have been more appropriate."  And I got to be honest, I have to speak my  truth. I think this apology gets a 2 out   of 10. I'm sorry. I'm sorry. I apologize for my  lack of sensitivity is actually pretty darn good,   as is the suggestion for what you  could have done instead. So there's   your two points. But she does still seem to  believe that this was genuinely harmless.  I think the point, that feels to me as if it  has been missed, is that stalking can never   be lighthearted or cute, especially not very  realistic, weeks-long multi-person-targeted   stalking that you are presenting as a real  thing. Also, that there's just a few more   eyes when you roll out your new product. And when you combine that apology with the   fact that even standalone comments about  it in other places are getting deleted.   Did my comments about how stalking is a sensitive  topic get deleted? I was looking for it too. This   is seriously messed up. It's safe to say the way  Daisy has handled the situation has been no bueno.  So my verdict is with a great follower  count comes maybe not great responsibility,   but at least hopefully some decency. I'm not  saying she needs to drop an apology video or   cry on camera or really anything like that, but  no formal response and just a I'm sorry in the   comments reply that I don't even know is easily  accessible anymore, the optics of that are crazy.  I believe that harmless pranks are fine,  but there's something about people who   enjoy pranks where I just feel like most of  them have no concept of what a harmless prank   actually is. And something that engenders so  much concern in others that they are literally   worried for your actual life does not fall in  the category of harmless as far as I'm concerned.  Also, if I can just throw something out  there, I kind of feel like the merch line   would've done really well even without  this. Daisy's content is nice. The merch   looks well-designed. I don't really feel like  her fans would've had any problems buying this   from her even if she hadn't pulled that stunt,  but never underestimate the power of greed.  But anyways, I don't make this video to  say Daisy Choi needs to be canceled and   driven off the internet. I just thought it was  something to talk about because literally what   is going on? How is anything that happens on  Instagram even real? I guess the point is that   it's not. But that's my take on the situation. Dave's take is that instead of a fake stalking   controversy, Daisy should have done a fake  relationship. Then she could just drop the merch   in her breakup video and it would be legendary,  honestly. And Dave may be onto something,   I might write that down for the future. But of course I'm excited to hear your take.   I mean, this is the part of the video where a  layman would ask you to subscribe, like the video,   leave a comment. But I will ask you to enroll,  evaluate the video and submit your feedback.   Because I am of course running a 100%, mostly,  maybe not totally, but probably, somewhat for   the most part, unaccredited university. Just ask  anybody in the student body, we're totally legit.  And as for me, whether you'll see me in 24 hours  or 24 months is anyone's guess, but until then,   thanks for watching. Your homework for  the day is to not stalk anybody please.