Facebook Ads Tutorial Notes

Introduction

• Objective: Become an expert in Facebook Ads (Beginners & Intermediate)
• Content Overview:
  • When to use Facebook Ads
  • Setting up Facebook Ads account
  • Reading ad data
  • Best ad types to use
  • Avoiding bans
  • Running profitable ads

Instructor Background

• Launched Facebook Ads for Calming Blankets at age 23
• Generated over $10 million in sales in the first year
• Spent over $100 million on Facebook Ads across personal brands
• Updated strategies post-Apple privacy updates
• Offers a free Shopify course, available upon comment request

Who Should Use Facebook Ads?

• Suitable for:
  • E-commerce businesses
  • Marketing agencies
  • App businesses
  • Lead generation
  • Small businesses targeting local customers
• Facebook's reach: 3 billion monthly active users (Instagram, WhatsApp included)
• Benefits of Facebook Ads:
  • Low-budget rapid testing of ad creatives

How Facebook Advertising Works

• Concept: Invest $1, receive $2 back
• Importance of correct settings and creatives for performance

Setting Up Facebook Ads Account

1. Business Manager Setup

   • Go to business.facebook.com
   • Create a business manager account using a personal Facebook account (ideally over 6 months old)
   • Ensure business information is accurate (legal name, address, etc.)
   • Enable two-factor authentication for security

2. Create Facebook and Instagram Pages

   • Add existing pages or create new pages
   • Warm up new pages with posts and updates

3. Ad Account Creation

   • Create separate ad accounts for different products or regions.
   • Set correct time zone and currency preferences during setup.
   • Avoid using PayPal; prefer credit cards for payment.

4. Domain Verification

   • Add and verify domain in Business Manager.
   • Insert meta tag in website's header.

5. Facebook Pixel Setup

   • Create a data set in the Events Manager for tracking.
   • For Shopify users, linking is simplified; data is shared automatically.

Creating Your Advertising Campaign

• Ads Manager Overview: Three levels - Campaigns, Ad Sets, and Ads.
• Start with Campaign setup:
  • Select campaign objective (e.g., conversions)
  • Use Advantage Plus settings for simplicity.

Campaign Settings

• Budgeting: Start with a daily budget of $20.
• Target Audience: Use broad targeting for wider reach; avoid overly detailed targeting.

Ad Creation Process

• Ad Types:
  • Image ads, Video ads, Dynamic product ads, Carousels, Collections.
• Creative Types:
  • User-generated content (UGC), Unboxing videos, Humor, Memes.
• Principles for Effective Ads:
  • Unique selling proposition (USP)
  • Educate or entertain the audience
  • Strong offers and urgency

Finding Successful Ads

• Use Trend Rocket to research ads in your niche.
• Utilize competitors' reviews to highlight objections in your ads (objection advertising).

Budgeting and Testing Framework

• Set daily budgets based on product sale price (10-30%).
• Spend at least 2x the average order value before assessing ad performance.
• Introduce new creatives based on performance results and audience engagement.

Monitoring and Adjusting Campaigns

• Use customized column settings to track ad performance metrics:
  • Delivery, Budget spent, Purchases, Click-through rates, etc.
• Evaluate Return on Ad Spend (ROAS): Aim for at least 2x for profitability.

Advanced Strategies for Scaling

• Monitor daily ad performance and adjust budgets (10-30% increases).
• Replace underperforming ads and introduce new creatives regularly.
• If performance is lacking, assess product and website quality.

Conclusion

• Emphasize the importance of good creatives and ongoing optimization.
• Encourage feedback and interaction for further learning.