Soft Drinks Business Study Overview

Aug 22, 2024

Business Studies Project on Soft Drinks

Introduction

  • Overview of a business studies project focusing on soft drinks.
  • Introduction, acknowledgment, and certificate pages are essential components.
  • Index page to organize the content.

Marketing Management

  • Presented in a tree diagram format with an accompanying image.

Product Introduction

  • Product name: "Fruit Pop"
  • Includes a handmade picture of the bottle type.
  • Explanation of the product choice: reasons for selecting soft drinks.

Marketing Mix (4 P’s)

  • Place, Product, and Promotion
    • Detailed explanation with an image included.
  • Logo and Tagline
    • Created an imaginary logo and tagline for the product.

Unique Selling Proposition (USP)

  • Highlights the unique features of the product.
  • Features listed in bullet points.

Pricing Strategy

  • Imaginary selling price for wholesaler, retailer, and customers.

Distribution Channel

  • Explanation of the channel of distribution for the product.

Promotion Strategies

  • Various methods for promoting the product are discussed.

Competitive Analysis

  • Descriptions of four to five competing brands:
    • Epiphys - Includes introduction, history, and product details.
    • Sprite
    • Fanta
    • Thumbs Up
  • Competitors' selling prices are also analyzed.

SWOT Analysis

  • Strengths, Weaknesses, Opportunities, and Threats are explored for the product.
  • Detailed points for each SWOT component.

Product Labeling and Packaging

  • Discusses primary packaging and transportation packaging.

Warehousing

  • Selection of public warehouses for product storage.

Transportation

  • Different transportation methods listed in bullet points.

Licensing

  • Information on the licensing required for the product.

Social Message

  • A social message associated with the product.

Conclusion and Bibliography

  • Summarizes the project and lists sources used.

Materials Used

  • Designer sheets (Neil Gagan hard sheets), watercolor markers, glitter sheets, and designer glitter cello tapes were used for the project presentation.
  • Designer sheets come with different designs.
  • Watercolor markers are versatile and can be used as highlighters and for bold text.
  • Optional use of designer glitter cello tapes.

Additional Notes

  • Availability of a PDF file for the project upon subscribing to the channel.
  • Links to the materials used can be provided upon request.