Insights from The Uncut Pitch Episode

Sep 21, 2024

Key Points from The Uncut Pitch Episode

Introduction

  • Host: Josh Muccio
  • Show: The Uncut Pitch, featuring unedited real pitches.
  • **Investors Present: **
    • Paige Fendorti, Genius Ventures
    • Neil Bloom, Analog Capital
    • Elizabeth Yin, Hustle Fund
    • Mark Phillips, 11 Tribes Ventures
    • Charles Hudson, Precursor Ventures

Company: Handle

  • Founder: Chase Robbins
  • Business Model: Vertically integrated dark stores near college campuses.
  • Service: Delivery of curated 700 SKUs to students in 12 minutes profitably.
  • Average Ticket Size: $17, $4 contribution margin per order.
  • Locations: USC, University of Oregon, University of Alabama, UC Davis.
  • Funding Goal: Raising $3 million seed round.
  • Market Size: 500 U.S. universities with over 10,000 students each.
  • Comparison: Generates more revenue and higher margins than a typical 7-Eleven.

Financials and Operations

  • Profitability: First two locations cashflow positive.
  • Current Run Rate: $1.2 million.
  • Profitability Goal: Stores to reach $500K in profit per year.
  • Previous Funding: $1 million pre-seed round from angels.
  • Current Burn Rate: Less than $10,000 per month.
  • Employee Structure: Part-time student delivery couriers and recent graduates as managers.

Expansion Plans

  • Use of Funds: Launch 11 additional markets, build corporate team, and invest in engineering.
  • Customer Acquisition Cost: Under $1, significantly lower than competitors like Gorillas.
  • Product Mix: Mostly non-perishables, less than 1% perishables.
  • Delivery Fee: $1.99 flat fee, not surged.

Competitive Analysis

  • Main Competitors: GoPuff, DoorDash initiatives, but Handle focuses on impulse purchases, not meals.
  • Unique Selling Proposition: Quick delivery within college campus, low customer acquisition cost, leveraging student workforce.
  • Trust and Safety: Use of student IDs for delivery access to campuses.

Challenges and Future Considerations

  • Valuation Concerns: Investors found valuation high ($15 million pre-money for $1.2 million run rate).
  • Personnel Management: Issues with managing and retaining student workforce as they graduate.
  • Potential Risks: Rapid expansion could dilute operational quality.

Investor Feedback

  • Elizabeth Yin & Neil Bloom: Interested in personal checks, but fund valuation too high.
  • Overall Investor Sentiment: Impressed with the business model and profitability, concerned about valuation and market expansion strategy.
  • Future Considerations: Focus on optimizing current campuses before rapid expansion.

Closing Remarks

  • Outcome: Angels interested, but Chase sent an email causing the deal to fall through.
  • Next Episode: Details about what happened will be in the next podcast episode.