Lecture on Longevity in Art and Music

Definition of Longevity

• Longevity refers to the long duration of individual life.
• This concept can also apply to art and entertainment.
  • Will a piece of work stand the test of time?
  • Some artists and songs remain memorable, while others fade into irrelevance.

The Nature of Fame in Music

• Many artists experience short bursts of fame and then fall into irrelevance.
• Some musicians become one-hit wonders, with songs that remain timeless.
  • Example: "A Thousand Miles" by Vanessa Carlton brings joy and unity.
  • Example: "Watch Me (Whip/Nae Nae)" by Silentó was a massive hit but quickly faded.

Falling Off in Music

• Some artists have a significant breakout but eventually see a decline in popularity.
• Case Study: Fetty Wap
  • Gained fame with "Trap Queen" in 2015.
  • Released successful albums, but eventually faded.
  • Career decline marked by personal issues and lack of new hits.

The Impact of One Big Hit

• Some artists choose to step back after achieving a major hit.
• Case Study: Gotye
  • Achieved global success with "Somebody That I Used to Know."
  • Chose to focus on band The Basics instead of pursuing solo fame.

Recent Decline in Popularity

• Even popular artists can fall off due to controversies.
• Case Study: DaBaby
  • Successful run in 2019-2020 with multiple top-charting albums.
  • Career impacted by controversies and loss of endorsements.
  • Recent albums did not perform well, indicating a fall in popularity.

Personal Disappointment with Artists

• Changing quality of music can lead to disappointment.
• Case Study: Chance the Rapper
  • Loved for "Acid Rap" and "Coloring Book."
  • Disappointment with "The Big Day" album.
  • Limited new music since then, causing concern among fans.

Conclusion

• Longevity in art and music is unpredictable.
• Artists can have moments of brilliance but maintaining relevance is challenging.
• The journey of each artist is unique, with different factors affecting their career trajectory.