Welcome to this Sunday to Social Masterclass. My name is Jonathan Malm. I'm one of the founders of Sunday Social.
Sunday Social is just the company putting on this masterclass, if you're not already familiar with this. I do encourage you to check out sundaysocial.tv. We're a subscription company to help your church discover what to post on social media.
We give you three posts a day. It's quality stuff. Highly recommend it.
But here's the question we want to answer today. Why does Sunday belong on social media? Why does Sunday belong on social media?
Because we believe it does, and if you're watching this masterclass, you probably believe it does too already. But first of all, let's start with a question. What should a church be posting on social media?
Should a church be posting advertisements for upcoming events? Or should a church be posting inspirational, devotional, discipleship-type content? Obviously, if you follow Sunday Social, if you follow me, you know that we believe you should be posting inspirational, devotional, discipleship type content on social media. The thing about advertisements is we're trained to skip advertisements.
If you're watching TV, if you're watching, you know, cable, God forbid, you're probably recording and skipping the ads. If you're watching Netflix, there's no ads in the first place. If you're watching Hulu, you probably spent the $2 upgrade to get the version without ads versus the version with ads. We just don't like advertisements.
If that's all you're posting on your church's social media is advertisements for upcoming events, even if it's something people are interested in, there's something inside of us that is trained to skip advertisements. And here's the thing about social media. We call it social media, but Instagram especially is starting to make the change away from social media, which is all about connecting with our friends, you know, sending them messages, liking their pictures.
It's actually starting to shift away from social media and it's Turning into a type of entertainment media. That's really what we're using social media for more and more. You know, we're watching TikTok and we're watching videos that make us laugh.
We're watching YouTube content. We're watching videos on Facebook. Even the stuff from our friends, we're hoping that it's entertaining to us.
It is entertaining to see our friend's cute kid doing something or their dog doing something. Or, you know, maybe it makes us hate them, but those photos from their vacation, it's entertaining to us. People, when they're on social media, they're looking for something that adds entertainment value to them.
Now, that doesn't mean everything needs to be hilarious. That doesn't mean everything needs to be, like, ridiculous or just worthless. Entertainment stuff can actually be educational information. Educational stuff can be entertainment for us. Things that enrich our lives.
Things that we say, ooh, that was worth watching. That's what I mean when I'm talking about entertainment. I'm not talking about just things that make us check out our brain. but things that actually add value to us.
So we believe that you should be posting inspirational, devotional, discipleship-type content that adds value to your audience. Because here's the thing, if you can help someone take a tiny step toward Jesus through that social media post that you're posting, what a powerful thing. You know, yeah, we can't change their life with a social media post, but if we can say, you know, I got a tiny bit, even if it's a centimeter closer to Jesus, After that post than I was before, man, that's a powerful thing you can do on social media. We believe that's possible.
But the question is, if you're only posting inspirational, devotional, discipleship-type content on social media, what would make someone follow your church versus following Elevation, Voo Church, Life Church, any of those big churches that have great quality content? Because the thing is, they have a team of people working on content for their social media. They have... A lot of professionals, they have designers, they have videographers, photographers, they have quality people creating content. So why would a church follow or why would a follower follow your church versus Elevation?
They probably shouldn't if it's just generic devotional inspirational type content. That's why we believe that the best type of inspirational devotional content should follow what's happening on Sunday morning. It should enrich what's happening on Sunday morning. So If your church is talking about judges, you know, the story of Gideon, we believe the lessons from Gideon, the points from Gideon, the kind of feeling of what's happening on Sunday morning should be echoed throughout social media during the week. Because what that does is it actually enriches, it adds value to what's happening on Sunday morning.
So that's what would make people choose your church versus Elevation, VU, whatever. And they'll probably choose those others too. If they like them, they'll probably follow them. But Yours is going to be something unique because it's enriching what they're already experiencing on Sunday morning.
We're learning about, you know, being brave and trusting God in the midst of impossible circumstances with the story of Gideon. And now every post, you know, you post a scripture on Monday that reinforces that idea. You post a carousel with 10 tips that reinforce that idea. You post a reel that's kind of funny, but that reinforces the idea that, man, I need to be brave even if I can't see how something is possible, but God is leading me. So that type of stuff enriches what you're already experiencing on.
Sunday morning. It ties in with Sunday and helps people take further steps with Jesus. Here's the thing, you know, your pastor, I remember my dad was a pastor and I worked for him for a while and he was always so frustrated because he would spend, you know, he would spend probably 20 hours of his week researching for his message.
Like, he firmly believed he should only be speaking what the Bible spoke. It's probably a good idea for a pastor. So he really wanted to know what the Bible said about a topic. So he was researching like crazy, putting 20 hours of research into this message.
And then it was done in about 40 minutes. And if people didn't listen to the podcast, it was gone forever. All of that 20 hours of research into 40 minutes, that's kind of depressing for a lot of pastors.
And our job as, you know, B-level, C-level staff or volunteers, you know, the people that aren't the pastor, but we're there to support them, is we can help the pastor capture that content. You know, maybe it's something that's not even in their notes. We can help them capture it and post it on social media. So we want to help you through this masterclass learn how to develop a team to do that, how to take notes to do that, how to take photos to do that. We want to help you capture what's happening on Sunday morning because so much preparation is happening.
for this one hour, two hour service, and you don't want to lose it. In fact, we want to capture that and we want to bottle that and redistribute it throughout the week. And we think that's a powerful thing. So here are the things you can do with capturing, you know, you capture a moment from Sunday, you can do sermon clips, you can do reels, you can do carousel posts, you know, those slideshows, you can do just regular posts, you can ask questions, you can do polls in the stories. You have all of these resources available, the Instagram, Facebook, TikTok, they've made available to you.
And we want you to learn how to capture Sunday morning and redistribute it through those platforms, through those tools that they've made. You know, here's the thing. Remember in school, whenever, you know, maybe you were doing math or maybe you were doing a subject and sometimes that subject was quite difficult for you to grasp.
I remember math, especially algebra. I had one teacher and I just missed some concepts. There was something that was disconnecting from, you know, this pretty simple topic of algebra. And I realized it was the way I was being taught.
I learned differently than the way that this person was teaching. And that's the power of social media. Maybe your congregation isn't auditory.
Maybe when your pastor's preaching, they don't maybe get as much as they might. Whereas if they saw something or if they were able to engage in something with a poll, suddenly something can click. People learn different ways.
And social media is actually a tool to help your church. Package the content of Sunday morning into different ways to help people get it, to help something click for them. We want to give people a chance to take their next step toward Jesus.
And we believe that packaging Sunday morning, turning it into social media content, is one of your best tools to do that. And we want to help you do that. So, are you ready for the first session?
I'll be teaching the first session. The first session is about best practices for social media for your church. I hope you enjoy it. Alright, so this next session is about... best practices for using social media for your church.
What I'll be doing is just covering a few big concepts and then we're going to apply those concepts to your church and I think it'll be really helpful for you as you move forward with social media for your church. So the first big concept for taking your Sunday morning service and turning it into social is focusing on FOMO over promo. Now you know what FOMO is. FOMO is the fear of missing out, right?
It's whenever we see a friend doing something and we say, oh, I wish I was there. Or maybe, you know, some news story is happening and we feel bad that we don't know what's going on. That's FOMO.
So often we like to promo stuff at our church. So maybe what we do is we take this. So the graphic that we have on the screen that maybe has a QR code and we just post that on social media.
No wonder that's not effective. First of all, a QR code doesn't make sense on social media. Second of all, it's not focusing on.
any benefit to the person looking at it. It's just an announcement site. It's an advertisement.
We're tuned to tune out. We're trained to tune out advertisements. Whenever we are on social media, whenever we're watching TV, we probably skip the ads, right?
Like you might pay extra for Hulu in order for you not to have ads. You have Netflix, you love that there are no ads. So why would we want to post? ads on social media.
That's not what people want to see. Instead, we focus on the FOMO element of the event. So if we're hosting, you know, a barbecue on a Saturday, you know, we don't just say, just come here. It's going to be amazing.
Instead, we focus on the fun, the community, it's going to happen. The, um, not necessarily the food, you can get good food at home, but the community is going to be the big aspect. That's going to be what people are missing out on if they don't show up to that event. So focus on How can I show the community that's going to be happy at that event?
And that's going to be a much more effective promo. It's the FOMO over a promo. If it's a women's event, how is that women's event going to be effective at people's, at women's lives? You know, it might not be necessarily life-changing, but you're going to connect with other women.
You're going to maybe be encouraged as a woman in a world that's very anti-women. Focus on the thing that's going to be the benefit to people for attending. instead of just promoting the event. Obviously, we already talked about before we started the session that your best content is gonna be devotional, inspirational content.
At the same time, I understand churches have events and they ask the social media people to promote them on social media. You're going to have to do promotional stuff, but if you focus on FOMO over promo, it's gonna be much more effective for you. So the next big topic is make it about your followers. Make your posts about your followers. Here's the thing about the internet.
People on it are narcissists. They only care about posts that are about themselves. Think about it. As you're scrolling through social media, you unintentionally or subconsciously think, how is this post about me? Maybe someone talks about politics.
You're going to share your opinion because you feel like it needs to be about you. You're interested in cars. So if you see a post about cars, you say that post is about me. Or if you're about coffee or about whatever you're into, you say, oh, this post is about me. So I like it.
If the post isn't about you, you scroll on. If it's an influencer talking about their, you know, cool trip in Bali, but there's no like personal connection to you, you're like, oh, that's annoying. I don't want to hear about them. I want to hear about myself.
When we see ourselves in other people or see people doing the things we want to do or see things we're interested in or those are things that make it feel like the post is about us. So one of the best practices you can have is as you're posting about social media, think about where your follower is going to be whenever they see your post. You're probably scheduling the post from church, but your follower, they're going to be maybe sitting on the couch at home with their kids screaming or they're going to be sitting on the toilet or the TV is going to be on or they're going to be at work or school and If you can get into the headspace of where your followers going to be whenever they see your post It's going to help you be much more effective.
You think what do they need in this moment? What's going to help them in this moment? You know so often we think like ah wasn't church amazing on Sunday and we post that on a Wednesday Hey, I hate to break it to you, but your follower is not thinking about church on Sunday They forgot what happened to church on Sunday and they're upset because they got into an argument with a coworker or their kid's been yelling at them or their spouse has been mean to them. So how can you provide content that's going to be beneficial to them in that moment?
So again, if you're talking about, you know, services coming up, what's going to happen at service that's going to help them on a Wednesday with what they're going through? You're going to have a much more effective social media post or, you know, how do you deal with forgiveness? How do you forgive a coworker who's been rude to you?
That's something they're dealing with. So think through what's going on whenever your followers are reading this. So go home tonight, tomorrow night, scroll through social media and say, where's my headspace right now?
Why is a post grabbing me? And then start applying those ideas to your posts. And you're going to have much more effective posts.
Next, attention. You have one to three seconds to grab someone's attention on social media. This is especially true for videos.
I would even say you probably have about one second to grab someone's attention. So unfortunately what I see a lot of churches doing, especially when they're posting reels, is the pastor or the host is going to introduce themselves, say who they're connected with, and then go into what they're saying. So hi, my name is Jonathan Malm. I'm with Grace Avenue Church and I want to talk to you today about... check that out.
Hi, my name is Jonathan Malm and I'm with Grace Avenue Church and today I want to talk to you about... It took five whole seconds to even get to what the video is about. You've already lost my attention. Instead, put what the video is about up front.
Hey, do you ever feel angry? Yes, I feel angry. Now there's an intriguing promise at the beginning of the video that that video is going to help you deal with your anger.
So give someone a promise right in that first second about what the video is going to be about, how it's going to help them, how it's going to reach them on a Wednesday night sitting on the couch and make that the first second of your video. Grab people's attention from the beginning. You have one second, otherwise people are going to be scrolling on.
Next with social media posts. Can people act on your social media posts? You know, I write a lot of books, and anytime that I sign a new contract for a book, I get really excited about it. So I have a book coming out in 2023, I don't even know the month, but I sign a contract on it, or I edit something, or I get the book cover designed, and I'm really excited about it, so I wanna post about it on social media. Inevitably what happens is one of my followers will say, oh my gosh, that book looks great, where can I get it?
It's not on Amazon. It's not on the publisher's website. They won't be able to get it until next year. And they can't act on it.
And what I've done is I've wasted time. I've wasted my influence on something they can't do anything about. They can't act on it.
They can't buy the book. They can't. So I've actually like started wearing people out with the promotion of the book before they can even do anything about it. So I encourage you focus on content that people can actually take action on.
So if there was a youth event last night. I know it's tempting to want to post the pictures on Wednesday morning, you know, Tuesday night, Wednesday morning, it's a post, it's tempting to post the pictures, but people can't act on it unless there's a youth event next Wednesday or next Tuesday. And then I would encourage you to do is post it on Monday.
Say, Hey, last week was so great. Why don't you come this week? Here's some pictures of what you might've missed out if you weren't there on Wednesday or weren't there on Tuesday, whatever the day is.
The point is post stuff that people can act on. I know. This doesn't always work.
Sometimes your pastors are going to want you to post something, you know, that already happened. I get that. But the best practice is, can I be a part of this? Post it. If a small group has already filled up, don't post about it on social media.
It's frustrating for people. They can't act on it. So can I act on it?
Next, respond, engage, and be personable on social media. That means if someone leaves a comment, respond to it. If someone's talking about your church, engage with them.
with it. And be personable. Don't, as much as possible, don't speak in like this whole like corporate we talk.
You know, one of the best things that happens for me is whenever I know who's posting on my church's social media account, I am much more likely to comment. I'm much more likely to engage whenever I know who's behind the phone. There's something about talking to people that's more powerful than talking about talking to a brand. So you If I know they're going to respond to me, if I know that they're going to like my humor, because here's the thing, I see a post and I want to comment on it with something funny because I want to make that post about me, right?
Everything on social media is about me. So I want to know if it's going to be appreciated, if it's going to be encouraged, if it's going to be responded to. So be very personable.
That's one of the reasons that Brie, who's coming up next, she manages our social media at Sunday Social. She's the face of it. We frequently have her on videos.
We try to make her visibly up front. Even though Joe Kavasas and I are the founders of Sunday Social, she's the one that is the face of it. We do this with youth ministry. There's a face of youth ministry.
There's a face of the church, the pastor. There's a face of worship. So why are we so afraid to put a face behind social media? So I realize not every church is going to be able to do this, having a face on social media, but it's a best practice and it's going to get a lot more engagement if you're personable. and if that person is engaging and responding to people.
Next, put some time into your post. I know I talk to people all the time that feel like they don't have five minutes to put a social media post together. And it's just tragic.
Because again, I talked about earlier before we started the session that my dad is a pastor. He put 20 hours into a message. And that message would be seen by 100 to maybe 1,000 people, depending on the size of our church at the time. 20 hours for reaching like 500 people. With social media, you have the opportunity to reach like 20,000 people.
You have the opportunity to reach 100,000 people. So why aren't you putting time into your social media posts? I'm not suggesting you put 10 hours into a social media post, but 20 minutes, 10 minutes, 30 minutes. You can do that because you have the opportunity to reach people, value it enough to put time into it.
I remember a couple of years ago, my church. The person in charge of it wanted to do a social media post for Christmas. So they approached me after rehearsal one night and said, Hey Jonathan, would you sing this song? We built a track to We Wish You a Merry Christmas. Would you sing this song?
We'll record you. And then we're going to put together this compilation of nine vocals. Sure, I'm down with it.
Then a weekly editor said, hey, we need you to come in. We're going to film you on camera lip syncing to your portion of the song. And then we're going to stack nine people into this sort of Brady Bunch grid. And it's going to be this fun little post for Christmas that we're going to post on Christmas. And I thought at the time, I'm like, what a waste of time.
Like, this is probably taking 15 hours to put this video together. It's going to be 30 minutes on Christmas Day. But the more I thought about it, I'm like, that's... That's pretty powerful. That's understanding the power of social media and how many people can reach with a post.
So A, it got volunteers involved, which was great. It got someone to build a track. It got me involved, who's maybe not frequently involved in the social media, at least back then.
It got a lot of people involved and it was showing the value of social media and putting time into a post. And it was an effective post. So yeah, maybe you shouldn't put 15 hours into a post, but put some time into it. five minutes, 10 minutes, 15 minutes into a post, knowing that if you put that time into it, you're probably going to be seen by more people and it's worth it when people see it. So let's review the best practices.
FOMO over promo, make it about your followers. You have one to three seconds to capture attention. Can people act on it?
Respond, engage, be personable, and put some time into your posts. Well, so hey. That was my session.
The next session, I know a lot of you guys have been waiting for it. We've gotten a lot of feedback on this, that you're looking about looking on how to build teams for social media. Brianna is the perfect person to talk about this. Whenever she started at my church, there was no one doing social media.
She jumped in and she quickly built the team to 20, 30 people. The team is still going strong because of the processes and the setup that she created for this team. She's the perfect one to tell you about how to build a team.
for social media for your church. I think you're going to enjoy her session. Team building is one of my absolute favorite topics to talk about. Reason being is when I got asked to lead my church's social media team a few years ago, it was myself and two other people and we had zero experience. I think it was when churches were just starting to use social media to promote their services.
It was kind of one of those deals where like they needed a position to be filled. And so I was like, voluntold that I was going to lead. Does anyone know what I'm talking about?
And so from that time, within just three years, we went from being a team of three with no experience to I think we grew to about 15 people within three years and morphed into the media team. Being the leader of a team is an absolute privilege and honor. It means that your pastors trust you with leading their church members. And if you are leading the social media team, it means they not only trust you with their church members, but they also trust you with representing the church online. But, you know, with the leadership comes great responsibility.
And one of those responsibilities is building a team. And I know that this can kind of feel like a daunting task because I was once in your shoes. You know, if you are currently a one person team right now, you're having to juggle so many balls. And if you, um, have no experience at leading a team or building a team, it can seem like it's a lot of hard work, but I'm here to tell you that if I didn't have experience and didn't know anything about team building.
and the team was able to grow within those couple of years, then it's absolutely possible for your team to grow as well. And so in today's session, how to build a social media team, I'm going to discuss with you everything I learned throughout those years, and hopefully you can go back as the leader and implement those strategies on your team. So before you start building, you want to make sure that you have a good foundation.
for your team. So whether you are a one person team right now, or maybe you already have a few team members, having a clear vision and expectation for the team is going to set you all up for success. Being the leader and having a clear vision and expectation for the team is then going to help you pour that into others.
So just what... are the vision and expectations you should have for your team? Well, the vision is the heart and passion of the team. It puts tasks into perspective and meaning. It gives people buy-in for the team and ownership.
It makes them feel like they are a part of something bigger. So this could be a mission statement you come up with, or maybe it's a scripture. Next is you want to have some goals. You know, what is the team working towards? Next is roles.
Create some role descriptions for each team member. This gives them clear direction and a lane to run in. If you don't have any team members right now, that's okay.
Write down the roles you'd like to fill. I'll be giving you some ideas of what those roles could be later in the session. And then lastly, expectations.
What do you expect from team members and the team? as a whole. Again, it doesn't matter if you are a one person team right now, or if you already have a couple of team members, make sure that you come up with the vision, expectation, roles, goals. That way everyone is on the same page. It's okay to be like, Hey, I know we did it this way for so long, but you know what?
This is the direction I want to go in now. And so again, having all of these things down is going just. to help everyone have some direction and be on the same page.
So now that you have established your vision, roles, goals, and expectations, you know all that good stuff, now it's time to start building your team. And so when you are looking for potential team members, I know it can be easy to want to go after people who have a background in social media or have some type of knowledge or skill. Um, because I know as a leader, that's exactly what I went for first.
I'm like, okay, who's, who's doing a good job on social media. Let me recruit them. But, um, as the years went on and I was leading, I also found that it actually does not matter if they have a ton of skill or background in social media.
If you have someone with the servant's heart, who's willing to learn and who is teachable, then those are the people you want. on your team because, you know, having someone who's teachable is going to be way more beneficial in the long run for your team. So how do you find these people?
Here are a few ways. First, seek God and ask him to highlight someone to you in your church. You'd be surprised at who he will bring to your attention. Second, is there someone you want to invest in as a leader?
The Bible gives us the great commission of making disciples. So Who is someone you'd like to disciple and invest your time in? Third, you can simply go up to someone and just ask.
A lot of times people feel like there's not a place for them to serve because it looks like the church is covered and has everything they need. But you and I know that is absolutely not true. So they're just waiting to be asked and know that they are needed. Lastly, you can host a creative night.
This was extremely helpful in recruiting team members. Again, most people don't know there are opportunities to get involved in the church or where the need is. So what does a creative night look like? Host an event at your church calling all people who are interested in serving on the social media team. During the creative night, allow people to get to know who you are as a leader and what it looks like to serve on the social media team.
This is where you can highlight your vision, goals, roles, and expectations. Next, do a Q&A. Give people an opportunity to get their questions answered.
And then lastly, have those signups ready to go. At the end of the night, have people fill out a form if they are interested in joining the team. And as a leader, remember to follow up with these individuals.
You don't want to let a lot of time pass by before you onboard. these team members. Remember, if you put the call out there, they responded.
And so as a leader, it's our responsibility to make sure that we're moving them along in the process and getting them on the team. So once you've gathered a few people on your team, you want to make sure that you give them their team roles. And so, like I mentioned earlier, when we discuss establishing what those roles would look like, they give your team members a clear direction and lane. to run in. And so just like at your job, you know, when you get hired for a position, you get a detailed list of responsibilities and tasks you have to take care of.
And so it's kind of similar to that. You want your team members to own the role that they've been given and have a clear, have a clear understanding of what they're trying to achieve. So before you start assigning roles, evaluate exactly what are the team needs. What are your team members gifts and what could your team members grow into? So sometimes the needs of the team might be precedent because there is something that needs to either be launched or an area that really needs working with.
And that's what we call having a servant's heart and willing to serve where the need is. And so that's what I said. You want to make sure that you recruit people who are willing to help the team be successful. And so you want to make sure that if you have a team member who maybe wanted to serve in photography, but right now you really have a need for someone to post on stories on a Sunday morning that you explain to them that this is where the need is first and that you see them, you hear them and you know that's what they want to do. And so give them an end date in mind and tell them like, hey, give me three months to do this.
And we'll go ahead and find someone in the meantime to come in and replace you in that role. That way you're able to go on and do what you really want to do. And so from my experience, giving that team member that end date lets them know that this role won't be forever and that it's going to benefit the team since that's the immediate need. And reassuring them. that you know their gift and their desire for the team.
And then there's times that you have several people to onboard and you have to try to figure out a place or a role to give them on the team. And that is like the best type of problem to have. I remember that coming up, like I said, as our media team started growing, we had so many more people interested in being on the team that I had to start creating roles because I wasn't going to turn anyone away. If this was their desire to serve on the media team, I was definitely going to find a place for them at the table. And so this is where you can kind of, as a leader, sit back and be like, okay, this person, you know, what is their gifts?
What are their strengths? How, what position can I put him in where they are going to grow? Because as a leader, you not only want to help them find their place in the church and on the team, but you also want to help them to continue to grow in their faith and in their calling. So what are some roles that you can have on a social media team?
Here is a list that I put together. So you have team members who create captions, someone who stays on top of trends such as memes or trending audio. This is really huge.
Team members who oversee real content, because we all know that video content is important right now. Team members who research hashtags to build your reach and following. Another great position would be someone who posts and engages with people who comment or sends direct messages.
Another team member who posts to stories on a Sunday. Someone who captures content, so this could be a photographer or videographer. Another team member who edits photos and videos. And then a team member who creates graphics.
Unless you have a Sunday social subscription, you could have someone pull a graphic and edit those to fit the need of your church. So this is kind of a long list I put together and there's absolutely no rush to fill any position. And, you know, maybe for your team, some of those positions might not even, you know, fit the needs that you have.
No worries, but this is just maybe a little template for you to go back. and dream up the team that you would love to see and then prioritize what should come first based on the needs that your team has. Well, thank you so much for joining my session. I know being a leader, it comes with a lot of great responsibility, but there's also so much reward in it.
And so I'm praying that God would continue to equip you as a leader and bring in people to strengthen your team. All right. Again, Brianna has done this and she knows what she's talking about. She also runs all of our social media here at Sunday Social.
So I highly recommend you listen to her advice. Hey, forgive my red eyes. I'm traveling in Argentina right now and springtime is not being kind to me.
But hey, if you haven't done it already, download the PDF below. It has some sample job descriptions for team members for your social media team. We think it'll be really helpful for you. Now, next, Brianna comes back to share some ways to help keep your teams organized. Social media can have a lot of moving parts.
You might have a team member who is creating content, you have another team member who's writing captions, and then maybe you have someone who's scheduling posts. That, it can be quite easy to lose track of the content and get disorganized. And if you're the team leader, that is definitely something you do not want for your volunteers.
You want to make sure that your team members are serving on a team that is clear in communication and how it functions. So there's processes you want to put in place that way your team is able to function efficiently such as having a central place to communicate, a social media guide, a social media calendar, and using a scheduling tool. So If you're currently watching right now and you're the team leader and you already have some team members on the team and you're not doing this, that's okay. No worries.
And if you are a one-person team, this is the perfect time to establish these things and put them in place before you add more team members. So let's jump into it. Communication is key when you are a part of a team. When there's not clear communication, that's when problems can arise and disorganization can settle. And so the first plan of action to stay organized within the team is to establish a place where all communication is being had.
You know, text messaging, emails, they're not always, you know, the best lines of communication, especially if you're having to send photos and videos to get approved. Maybe there's a really big project you're working on. And not to mention emails, it can be a pain to have to go through all those email threads. And so you want to use a program where you're able to post large files.
You're able to have feedback with team members, able to assign tasks, you know, just to name a few of those functions. So here are some programs to look into. Basecamp.
This is always the first program. I recommend because personally it's easy to navigate and there are a ton of functions to use such as discussion boards, assigning tasks, calendars, making lists, adding unlimited team members, color coding, which is my favorite. I mean, honestly, I could go on and on. When I led my church's social media team, this is what we use and it was highly effective. Basecamp does come with a cost, but From what I remember, they would discount it by 50% for nonprofits.
ClickUp and Trello, both of these programs are pretty similar in their layout. I believe there's a paid and free option. It's easy to see the process of a project or a post moving along.
Airtable, this is what we currently use for Sunday Social to plan out all of our graphics. There's columns that you can customize. Ours are assigning someone to come up with the text on the graphic and then assigning it to a designer, having our translator translate it to Spanish, due dates, and when the graphic is complete.
There is a freed and paid version for this program too. And then AsanaMonday.com. Those are also programs to look into.
I personally have never worked with either, but I've heard of good things about them. All right, so along with having a central place to communicate, you also want to create a social media calendar and then give access to everyone on the team. Having a social media calendar is going to help you to prepare and create content in advance.
This also gives you time for you and your team to not only plan out some creative content. but to also plan out some content that is going to be impactful. Back in the day, I was so guilty of like scrambling at the last minute just because something needed to get posted when I know the team and I could have come up with something more meaningful.
And so some of those programs that I mentioned before, you know, the central place to communicate, they do have calendars that you can input all of this information into, but I have also created social media calendars using Google docs, Google sheets, um, and scheduling tools, third-party scheduling tools that we will chat about soon. So what should your social media calendar include? The type of posts you're posting that day, how it will be shared, who is overseeing that post.
due dates, and the platforms they will be posted to. I typically would have our social media calendar planned a month in advance and then I would keep it flexible in case there were some last minute posts that needed to be added. Next is you want to have a social media guide.
What is a social media guide? It is your team's compass for everything social media. It breaks down how your church should be represented digitally.
This guide also provides parameters for the team so the accounts are consistent all across the board and it's good to note that this document should probably evolve over time as social media is changing, your church grows, or maybe your church rebrands. So what should the guide include? Vision, roles, goals, and expectations.
I discussed this in the past. in the session how to build your team and so make sure you check that out but the vision is the mission and heart behind your church's social media platforms the roles that you have on your social media team what the goals are and what the expectations brand logos colors and fonts include your church's current branding so colors make sure to provide the pantone or the hex numbers Logos, you want to make sure you're adding the different variations of the logos and how to use them, how large they should be in placement on content. Fonts, name of all the fonts and where they can be downloaded and any presets used on photos and videos. Audience, identify who your target audience is on social media.
This will help the team know who they are trying to reach. Social media do's and don'ts. This is huge.
Make sure to provide a list of items that are acceptable on social media and what the team should stay away from. Here are some items to consider. Language, grammar, emojis, and replies.
You also want to have post format. When someone uploads to social media, what format should they follow? Here are some answers to provide. What size should the photo or the graphic be? The length and spacing of captions.
Do you like long captions or short captions? Where to include hashtags. Instagram has come out and said to put them in the caption, so I would recommend putting it in the caption section. What are the rules on tagging other accounts or church members?
Adding locations to your posts. links, where those links should be, and when emojis should be used and not used. You also want to include DM responses. Create response templates for direct messages the account could possibly receive and who to direct the message to. Lastly, hashtag templates.
Include three to five hashtags to use for which posts. These hashtags should be relevant so your account can be discovered. You should also include your church's personal hashtag along with any others your church uses for events or conferences.
And lastly, a great way to keep your team organized is to schedule out your posts. There's nothing worse than being out and about and receiving a text message saying, Why hasn't this gone out? Why has this content not been posted? And then you have to like text the team member who is responsible for it.
And there's just all this back and forth. And so to eliminate all of that, you want to make sure that you are scheduling out your social media posts. If you're the leader of the team, this is actually a really great way to train your team members. At least that's what I did when I led my team for so long. I was the one.
you know, coming up with captions and posting things that when it was time to train other people, I use the scheduling tool as a way to do that. And so when you are passing on the baton and doing that as well, have them go in, schedule out the post. And before it's posted, you can go in and review it.
And if anything needs to be changed, you can take the time to explain to them and. why it needs to be tweaked, and then they'll feel better equipped the next time they have to schedule out posts. And so scheduling ahead helps your team to be consistent on social media and to be present without actually being present.
And so here are a few programs you can look at. Facebook Creator Studio. As long as your church has a Facebook page, you have access to this program and it's free. Sked Social.
This is the program we use for Sunday Social. It has a small fee but allows multiple users. And then some other ones are Later, Hootsuite, Sprout Social, Buffer.
Planoly, just to name a few. Running a social media team might seem overwhelming, but with these processes in place, it can help your team really stay organized and easier to manage. Everything will just start to flow more smoothly. And so I will say though, take note that keep an open mind when it comes.
to these processes because as social media evolves, which is practically like every day, there's a new update. And as your team grows, you will have to kind of tweak these processes and update them. I hope you found this session really helpful and you're able to take these tips back to your team and implement them. Okay, we're going to switch gears right now with my friend Derek Ortiz.
He works at a church in San Antonio where I live called Pearl Street Church. He's a super creative dude. He also runs an Instagram account called Church Fonts, but he's going to be telling you how to get great photos of your Sunday morning service.
Well, hey, what is up, everyone? So excited to be with you here today. My name is Derek, and I'm honored to be able to teach you some tips and tricks that has helped me along the way to take great photos.
Now, there's four things that I've learned, so let's go ahead and get right into it. The first thing that I've learned is to be able to focus on emotion first. Instead of the environment. See, a lot of times as photographers, we want to focus on the best lighting, the best environment, the best room to take photos.
But in reality, our job as photographers, especially on Sunday, is to be able to capture the life of the church. And the way that we do that is to the emotion of the people within the congregation. And so we want to be able to capture that. So whether it's a smile, walking in, a high five or a hug, if we have somebody in worship, having a moment, we want to capture that. Maybe it's a...
It's a kid in kids ministry dancing, playing games. Those are the types of emotions that we want to be able to capture because at the end of the day, the purpose of a photo is to tell a story. So being able to go out there with that in mind really has helped me to be able to capture the moment in the best way possible.
And number two, and this has definitely helped my game go up another level, is to be able to focus on the foreground. or be able to capture foreground within each one of my photos. Now, what do I mean?
Well, in every photo, you have your background and your middle ground. So typically, what people would do when they first start off is they'll just capture their subject in front of a nice background, and maybe they'll have it blurred out with bokeh. But one thing that has helped me is to be able to put something in front of the subject or in front of the middle ground as I'm capturing the photo.
Practically, what this can look like is maybe you're in worship and you're trying to capture the worship leader singing, Instead of just capturing the person right on, what you can do is you can get inside of the audience or get behind someone that has their hands lifted up and you can shoot through their hands or maybe on the side of them to where part of them is in the photo, out of focus, and then you have your worship leader as a subject and then you have the lights in the background as the background. And so you're able to create depth within the photo. So now it's more dimensional and you're able to really feel and be in that moment that the photo was taken. And so there are different things you can utilize.
to be able to put things in front of your subject. Sometimes I'll use filters, different textures. I'll use people. I'll use objects in the frame. But those are all things that you can use to be able to continue to add foreground and depth within your photo, taking your photo game to the next level.
Number three is you wanna lower your aperture to the lowest setting. possible. Every single lens is different when it comes to this especially if you just bought your first camera and it came with a kit lens. Sometimes the aperture will go down to f4 maybe you have a prime lens those go down to 1.8 or maybe 1.4 or 1.2 so it all depends on the lens you'll definitely have to check that out but one thing that has helped me is being able to get my aperture as low as possible.
It allows for a better and blurrier background. That way, the person that's viewing your photo knows what to focus on because your subject is in focus and the background is blurred out. If you do have a kit lens, one thing I would suggest is maybe upgrading to a 50mm or a 35mm.
That's one thing that helped me is I upgraded to a 50mm 1.8. It was around $100 and that definitely took my photos and made them better. So lowering your aperture to the lowest setting possible on your lens is definitely going to get you capturing better photos. And last but not least, number four, something that has helped me stay organized and be able to capture different things on a Sunday and not just the same thing over and over is utilizing a shot list. Now, this may sound simple to you, but I'm telling you, it's definitely a game changer because one thing that can happen is you come in on a Sunday and you've captured photos, you go through them and you notice that it's a lot of the same photos over and over.
Maybe it's just worship or maybe it's just a message. With a shot list, you're able to avoid all of that all together because you're able to write down beforehand the exact shots you need leaving Sunday and you're able to check them off throughout the day to ensure that you're able to capture each photo and this really helps if you have a team as well because you can start to delegate who's gonna take what or as you take photos you can check them off that way we don't have duplicate or the same photos every single Sunday or every single service so utilizing a shot list has definitely helped me capture great photos now I want to leave you with two bonus tips that's going to help you along the way stay consistent and organized as well the first thing when it comes to consistency is utilizing light room presets or photo presets presets has definitely helped our team be able to stay consistent with the look and the feel of each photo that's being posted online or on social media see what happened at the beginning of us starting photography team is we had different photographers and they were all incredible and they all edited their own way, which is awesome. But at the end of the day, whenever they were being posted online, you could definitely tell that there was a different look to each photo. And so we were trying to figure out a way to be able to have everything look consistently, have the same feel, and presets definitely helped with that problem.
And so one day we sat down in Lightroom, we tweaked a few things, and we export our own preset that now our photographers, anytime they go in to edit a photo, they start off with that preset as the base, and they're able to make a few tweaks. And for the most part, you're gonna get the same looking photos when it comes to color and look and feel. So photo presets definitely has helped us along the way.
And the last bonus tip that has helped us stay organized is a website called smugmug.com. Now I know it sounds funny, but what this website has helped us do is stay organized. It's a website that we can go in after we've captured and took in our photos, edited them, we can upload them onto this website and you're able to create different galleries for each single Sunday.
So the way we have it broken down is by the year and then by the Sunday. And so we go in, upload every single photo that's been taken online. And the cool thing about it is you can send each gallery to maybe a certain team that's asking for photos or someone that you took a photo of. You can send them a link to the gallery.
They can go in and download it themselves. But also a cool thing that I really love is you can go in and you can tag each photo, which has helped us tremendously. So say.
We captured the pastor taking a photo. We can tag it as pastor or the worship team. We can tag it as worship or kids, as kids, so on and so forth. So at the time of trying to find a photo to post or maybe looking for a photo for our website, we can go in and search exactly what we need. And right in that moment, all the photos that we've searched for will pop up.
So that way we don't have to go searching through every single folder like we did before. So SmugMug.com has definitely helped us along the way to stay organized. and stay efficient.
Now I hope these tips have helped you. I'm excited to see how you're able to take these and utilize them at your own church. Thanks so much for joining me today. We'll see you in the next video.
All right, next we have Brianna again. She's going to be talking about how to capture what happens during your Sunday morning service to get it ready for social media. And hey, if you have any questions about any of this stuff, I encourage you hop on our Instagram account, ask questions.
We have a story with open any questions you could ask and we'll be doing our best to answer it over the next 24-48 hours all the questions that come in. When I led my church's media department, attending service for me was very different than your average attendee. I knew just how much prep work the teams had all done for Sunday and how much my pastor had prayed. and studied and worked on his message throughout the week.
And so I wanted to be intentional about sharing that Sunday experience beyond just that day. Some people will walk into a service and when they're out, they'll forget what happened that morning or what was preached. I am guilty of doing that.
And so to not do a disservice to my pastor or to our volunteers, For all the time they put into that service, I was very intentional about what was happening around me on a Sunday. So when my pastor came up to preach, I took notes. It was like my fingers could not type fast enough because I wanted to absorb as much as I could to then turn his message into social media content. And it wasn't just meant to honor him, but to keep the message in front of people throughout the week.
Because again, it can be really easy. to forget what was said and so I also took mental note of those Holy Spirit filled moments you know during worship and during altar calls and any of those and any other special moments that happened that morning and so what did that note-taking consist of? In this session I'm going to share with you my process and how you too can implement those on your team. As a leader or maybe even a team member for social media, you want to be aware of everything that's happening on a Sunday morning. I know it can be difficult if you have a million and one thing to do on a Sunday morning, you know, you're juggling a lot, but that's why it's so important.
Um, if you're the leader to build a team, so you're not flying solo on a Sunday morning, or if you don't have a team, at least doing a lot of the prep work. during the week that way you're able to be more present during your services and so as a leader it actually took me a while to find that rhythm of having to you know do tasks that morning but then also just be aware of everything that's happening so you can share on social media but then once I did find that rhythm it was easier for me to do tasks that morning. lead people, train or whatever, but still attend service and, you know, walk around the log, be and be aware of everything that was happening.
And so if you're the leader, I would say, find that rhythm, find that process. And then once you have it down, be sure to share it with your other team members. That way you're not having to carry out that task alone.
So the first thing you want to do is you want to look for key moments during worship. And so majority of churches start off with praise and worship. And so while you're in service, be intentional about which songs your congregation is responding to and engaging with.
And if there's one certain song that's, you know, really hitting home and everyone is really feeling it, then make sure to write down that song to reference later. So once worship is over, the next thing you want to do is you want to take notes during the message. I was not fortunate enough to always get my pastor's notes.
If you're one of the lucky ones, that is so awesome that you already have, you know, their notes and their points and all of that. But I would still encourage you to write your own notes. One mistake I did make, though, was being the only person.
to do this and so I think if I could go back I would definitely ask someone else to help me with this task and I would recommend that you do that too and they don't even necessarily have to be serving on the social media team or maybe they can be and this is you know a new role you come up with them but find someone who's a good note taker that way when services are over you're able to compare notes and so the church I currently attend they have this role on their media team and it's called a content contributor so they literally have people who intentionally sit in a service they take notes you know do time stamps and then once service is over they go back to the media room and they're able to share you know what they got out of service how other members for responding and I think the media team actually even has like graphics and stuff prepared and ready to go. All they have to do is throw in that text and so I would highly recommend that you know you have two people doing that. Not just so that task doesn't fall on one person but also because everyone is going to get something different out of the service and It's really good to have more than one perspective because when I'm getting out of the sermon, you know, the other person taking notes might be getting something else, something that I didn't even catch.
And so if you could at least have two, that would be really great. So once the message started, I was locked in. I would use the notes app in my phone to write down any scriptures, verses, or takeaways that my pastor had.
If the slide was super long, I would sometimes just use the camera on my phone and take a picture of it for me to reference to later. And also sometimes, you know those tech people, they pull the slides off too quickly and you're like in the middle of a sentence, you know, typing it in. And then you're like, what did he say? And then if you're like me who did not get pastor's notes, then you're just like...
your loss. So, um, so if the slide's wrong, another tip is to take a picture of it, but I didn't only just jot down what were, what was on the slides. I would also add any other information or examples my pastor gave in order to explain his points. And then along with all of those, you know, catchphrases and extra information, I would also jot down the Any questions that I had during the message, maybe, you know, the Holy Spirit prompted me to something or there was like some internal reflection I did. I made sure to write those down because it's possible that other church members have those questions too.
And that's something you could turn into social media content. And so I don't think there is a right or wrong way to take notes. I didn't have like a specific.
format, just basically anything that was going to make sense to me later. And so I would do the same, or I would tell you the same, if taking notes on your phone works for you, or if you enjoy writing, bringing a notepad, or maybe your laptop, whatever is going to work for you, I would say to just do that. That way you're able to look back at the notes and they make sense to you.
Then once the sermon was over, I was aware of what the altar call was about. You know, what was the call of action that my pastor gave after his sermon? What was he calling our church members to?
And then lastly, after the service was over, I looked for special interactions afterwards because just because the message was over didn't mean that, you know, there wasn't any other special things or God still wasn't moving. You know, were there people that... stayed to get prayed for afterwards or was there something special happening in the lobby.
Then I would come in on a Monday morning ready to plan out our social media for the rest of the week. I would reference my notes that I took and then my mental notes. I also would go through any photos and videos that our team took from that morning in order to extend our Sunday service or our Sunday experience. throughout the week. From the notes that you take, here are some potential posts that you and the team can create.
Worship moment. Remember I told you to write down which songs your members were engaging with the most? Use a photo or video clip as the content and use a lyric from the song as the caption.
You could also mention who sings the song so members can listen to it throughout the week. Verses or points from the sermon. Use one of our PST files and add a scripture or point your pastor made during this message. Quotes from the sermon.
These are things your pastor said that weren't official points. Sometimes your pastor will say the most impacting things that are off the cuff. Use one of our PST files for the quote or reel showing the part of the sermon where he said that quote. How to apply the sermon throughout the week. Give your members action steps.
In form of a carousel, post, or reel to take throughout the week. For example, three ways to forgive someone, why prayer is important, how to sort your finances. And then lastly, Sunday recap. Using images or video clips, show highlights from your Sunday service and ask your members what was their favorite part about that morning in the caption.
Inspirational, devotional type content that ties into your church's Sunday experience. is so important to post on your church's social media. It's the best type of content because it's not only enriching your church members'Sunday experience, but it is also helping them take further steps to Jesus throughout the week.
Okay, we have Derek back again talking about serving clips and more. I think this is going to be a great session for you. Enjoy it.
Well, welcome back. Today we're going to be talking all about the Sunday sermon and how we can capture that or create clips from it that we can post online in a creative way. Typically what we do is we would get the live stream that was captured on Sunday and get the best minute clip that we can find, add some captions and throw it online.
And that's a great way to do it, but there's a few other creative ways that you can put the sermon out online. Even if you don't have live stream, maybe you don't have access to video just yet, there are still ways that you can post a sermon clip creatively. online so let's get right into it now the first way you will need a camera or maybe you can just use your phone but the first one is a point of view shot that you're gonna capture so what you'll do is you'll sit in service maybe you're at the end of the row or you're in the middle of the row there's people in front of you what you'll do is you'll capture it as if you're sitting there in service so it almost feels like you're there in person and it's a point of view shot so it's showing what you would be seeing as if you were in service There's depth with the people that are sitting in front of you.
You're capturing the pastor as he's speaking. It's just a different feel altogether than your normal footage that you would capture on a camera on Sunday from the live stream. So what you'll do is you'll capture a few clips, get the best one, caption it, add some music, and then post it online. And what we've seen is that people really like the look and feel of the point of view because, again, you're able to feel as if you're there on Sunday. So maybe you've never even attended our church.
You would know what it would feel like to be able to sit in the audience as if you were there on Sunday morning with us in service. So that's the point of view shot as the first creative way to be able to post a sermon out on social media. The second way, now this will definitely help if you didn't capture a video that day or maybe you forgot to, whatever that looks like. If you just have access to the audio, maybe you can get the sound guy to hook you up with the audio. audio from the sermon that day.
So with this, you'll find the best audio clip that you can find within the sermon. And then you're going to find some stock footage. You're going to overlay the audio with the stock footage and then add some captions to that video. And with music underlying over all of that, it definitely creates an emotional and different type of video that you can post online to be able to have others share from your church's social media. One website that has definitely helped us.
is a website called pexels.com. It's P-E-X-E-L-S.com. And I'm telling you, this website has a lot of free, high quality stock footage that you can use.
We've used stuff that has clouds, that has the sky, building, grass, anything you could think of, pexels.com has it. And again, it's high quality, so you can post it. They also have vertical video for the phone that you can utilize. So again, what we've done is we've downloaded a video. Add it to audio, put captions on it, and finally add some music to be able to put it all together, creating a great piece of content from your sermon on Sunday to post online.
And last but not least, another creative way that you can take your sermon and post it on social media is creating carousels. Now, one way you can do it is you can get notes from the sermon. So if there's three points within the sermon, you can make a slide of the carousel for each point that is within the sermon. So that way, someone that's scrolling through online, they can swipe through.
read what the message was about without even having to listen to the entire thing. And one thing that we do is in the caption, we point people to go watch the full message, whether it's on our website or on YouTube. So it's an awesome way for someone to get a summary of what the message is about without actually watching it. And then on their own time, they can go watch it and see the full thing at large. So it's really cool.
We love carousels. It's effective. It's easy.
And it definitely helps out a lot getting our sermon on social media. Now, those are just three ways. There are tons of different ways that you can post your sermon online. Hopefully, these three ways you can take back home and help you.
Other than that, thanks for tuning in, and we'll see you in the next video. All right, we're at the last session of the Sunday to Social Masterclass. I hope you found this helpful so far.
I know you probably already have a lot of ideas that you're ready to implement your church. So before we end, I want to give you just a few more ideas. I think these will be helpful for you. I want to give you ideas on how to elegantly...
invite people to church on Sunday morning. Because the truth is, we're still trying to get people to come to church on Sunday morning. Like we talk about the content, like discipleship, devotional, inspirational content.
That's the best type of content you could post for your church social media. But at the same time, discipleship can't happen online only. We need people to come to church. There's something that happens at church, the community, the transparency, the fellowship that you can't get online. You can't get that through social media.
So we still do want to nudge people toward coming to church on Sunday morning. The thing is, these posts that you post, I don't know if your church posts this, but my church does, where it's like, can't wait to see you this Sunday. We saved a seat for you. This Sunday is going to be amazing. We have some amazing things planned.
We tend to post those types of invitations over and over and over again. And first of all, people aren't deciding whether or not they're going to come to church on Sunday, on Thursday night. Like that post is not going to change their mind.
What's probably going to happen is they either have something planned or they're going to wake up Sunday morning and see if they feel like it, unfortunately. So it's not going to change their mind. Moreover, this type of approach tends to feel very asky and very, maybe even desperate.
It's like, please come to church. Please come to church. We really want you to come to church.
And what happens is it becomes more of a promo, more of an advertisement. We talked about in the beginning of this masterclass, the concept of FOMO over promo, fear of missing out over promoting things. And whenever we tend to do that, you know, can't wait to see you, even as like friendly as that is, it's just promo.
It adds no value to people. It's just an advertisement. It's an ask. Please come to church.
Please come to church. And so a much more elegant way to invite people to churches is these two ways. FOMO, fear of missing out, and whetting people's appetite.
We'll talk about that second one a little bit later, but FOMO, fear of missing out. So it's important to realize what happens at your church on Sunday morning that they can't get through social media. The truth is, the message is not the thing they're going to be missing out on.
And you can get the message through the podcast. You can get a great message from Rich Wilkerson Jr. or She Furtick or whoever is your, you know, pastor of choice. You can get a great message from them.
So the message is not necessarily the thing they're going to be missing out on. That's not the FOMO piece. Instead, it's corporate worship and community, seeing your friends. That corporate, that community, that fellowship, that type of thing is what people miss out on. So that's one of the reasons photos are still so effective whenever we're talking about getting people to come to church.
showing people having fun in the lobby, showing people, you know, doing something fun before service or after service or showing people worshiping together. Those photos are so effective because it shows that sort of FOMO piece, that fear of missing out. I'm not going to get to see my friend if I don't come to church on Sunday. That's that FOMO piece. So photos are still super effective.
Of course, if that's all you're posting, you're not adding value. Literally your feed becomes just self-serving kind of like, please come to church, please come to church. So We still do want to add inspirational, devotional, and, you know, type content, discipleship type content, but mix that with photos. Photos are highly effective whenever you're talking about getting people to come to church on Sunday morning because of that FOMO piece.
Let's talk about wetting the appetite. So we talk about FOMO. Now, how do you wet the appetite? Wetting the appetite is, it's a way to entertain people and it's a way to show what they're going to get if they come to Sunday morning. It's giving them a little taste, a little free sample of what they get.
if they come to church on Sunday morning. So one simple way to do that is just posting the worship set. That's what a lot of churches do and it's effective way because you know when you post the three or four songs that you're going to be singing on Sunday morning people say oh I'm looking forward to that.
Maybe it's their favorite song, maybe it's a song they love to sing whenever they're in a group. That just wets their appetite a little bit and gets them to say internally it's an internal nudge to say oh I want to be there for that Sunday morning. So posting the four songs you're going to be singing.
posting a link to a playlist or posting, you know, the YouTube videos for the song so people can prepare before they get there on Sunday morning. It's a highly effective and elegant way to invite people where it's not just asking, it's actually adding value to people. You add value, you add entertainment value, and then the internal motivation comes to actually come to church. So it's a much more elegant way to do that.
Another thing you can do is find out what your pastor is going to be speaking about on Sunday and find an article online. Maybe you know, maybe your pastor is going to be talking about finances. And so you can find an article about eight ways to save money when you're eating out, right? Like there's articles everywhere.
I don't like this. And then you can take that content and turn it into a carousel post or turn it into a reel or turn it into just a listicle post and add value to people. So that's, you know, while it's, I wouldn't call it necessarily entertainment, it's info, but information can be entertaining. It's adding value, right?
That's, that's the, that's the point. It's no longer just social media, it's entertainment media, it's value-adding media. So adding value to people and saying, hey, you know, if these eight tips were really helpful for you, this is an internal thing people are saying, these eight tips were very helpful.
If pastor's going to be speaking about finances on Sunday, if I got so much value from that, how much more value am I going to be getting from going to church on Sunday? It's that letting the appetite, it's giving a free sample to say, hmm, I need more of it. this because your goal is an internal motivation, not just an external ask, right? That's a more elegant way to invite people. Another thing you can do is just make a funny reel.
So if your pastor is going to be talking about finances, you can make a reel, you know, me wanting to go to eat, go out to eat and seeing my zero balance on my bank account. Okay. Clunky.
I know that's a clunky way to say that, but the idea is we can all relate to, you know, checking our banking account balance and seeing it really low. It's like, it's kind of a funny experience. Like it's, it's maybe not so funny, but it's relatable.
And that's what works well on reels and TikTok is relatable. I can relate to that feeling. And so pastor is going to be talking about finances this Sunday. So you relate to what people are feeling. And then there's that internal motivation again to say, I relate to that feeling.
I don't want to experience that feeling. Maybe pastor can help me with that this Sunday. Reels, TikTok, this is a great way to use that platform.
That's why we're such a big fan of trends on TikTok because it's an easy way to come up with something relatable, something funny, something entertaining. It doesn't require a ton of work. You don't have to make your own sounds.
You don't have to record perfect audio. The audio is already there. You just lip sync with it. So if you want to learn more about Reels and TikTok, we did a masterclass three months ago.
That's still available. All of our short subscribers here at Sunday Social get access to that. So if you're already a member, upgrade.
If you're thinking about joining Sunday Social or there's a way at the end, we'll tell you that you can also get all access to all of these and we'll get there. Uh, yeah. So finding articles, making a funny reel.
And then the last thing is just show something behind the scenes about what your church is doing to get ready for Sunday. Now, I encourage you, if you're doing a behind the scenes thing, focus on something that's interesting, something that's intriguing, something that's unexpected. So, you know, hopefully this is not how your church does it, but if your church has a big, you know, can of Folgers and they scoop some coffee grounds into a percolator and let it sit, like that's not very entertaining behind the scenes footage content.
That's just kind of what you expect. But if your church does something unique, something that people may not, you know, assume already happens at church, there's entertainment value there. And then there's the internal motivation to say, hmm, if they put all that thought into preparing Sunday for me, man, I really want to go.
I'm going to miss out if I don't go. It kind of ties back into that FOMO element. So your more elegant ways to invite people to church will involve either FOMO or giving a free sample, whetting their appetite for something.
Those are the two big concepts for inviting. more elegantly. And there's tons of different ways to do this.
These are just a few different ideas that I wanted to get your brain started thinking in that direction. So I hope this helped you. That's it. That's we've made it to the end of our masterclass, a Sunday to social masterclass. You have done it.
You've graduated. You're there. Now we've had a few people asking about how they can get access to this session, to these sessions after the fact, you know, we have 24 hours to watch this and then where is it after that?
So We've created a replay pass available for you, which is available below for $97. You'll get access to this course and our reels course, as well as all of our future courses, all of our masterclasses in the future. You'll get unlimited access, $97 one-time fee. You get it.
But much easier is you get these if you are a subscriber to Sunday Social. So for that $9 a month, $19 a month, $29 a month, whichever plan you want to get, you can get access to these. and you get all the library of content we have at Sunday social as well as this training. So as you onboard new people to your team, as you maybe feel like you want to refresh yourself three months from now, you'll have access to that.
Those are the two ways encourage you to check that out. But Hey, we, we love you guys. We look forward to seeing you on, on social media.
Um, have a great one.