Transcript for:
Essential Tips for Content Creation

sit down grab your pen grab your book grab your drinks grab your whatever you need to grab all the information that I'm about to give you guys in this video go get it cuz we're about to get serious is [Music] that hi guys welcome back to my channel if you're new hello I am marll and I'm so glad you clicked on this video be sure to subscribe and turn on your post notifications so you be notified every single time I post a new video today we have something very important if you guys don't know I am a fulltime content creator and I've been doing content since 2018 I am also a recent college graduate I graduated with a marketing degree from the University of North Texas in Denon Texas throughout my content creating career I was in college so I am able to give tips for people that are in college I want to pursue content creation full-time as well or people that just want to make it like a little side hustle I have been able to build off social media and make over six figures we thank God so trust me I do know what I'm saying you do want to listen okay without further ado let's get right into this video cheers I have my notes on my iPad so if you guys are wondering why I keep looking down that's why so first things first where do you want to start how do you start people always ask how you start first things first create a page it doesn't matter what page you want to create is it YouTube is it Instagram is it Tik Tok create a page and find a beautiful username a username that you know that okay when you blow you still want to be associated with that name so not just the skinny kid not just that light skinn curly head girl not the brown skin no if you're you're going to add the light skin or brown skin whatever to it just add your actual name so that you can actually hold weight whenever you're you know you know speaking on panels in the future nobody who who going to say oh big booty uh this person Big Booty Judy is coming to no you know start with a good name so that whenever you blow like You' be like oh marel oh you know stuff like that so boom you want to use a good name and when it comes to your bio what do you want in your bio it doesn't matter if you're not an influencer yet let me tell you something fake it till you make it inside that bio right Beauty H Beauty your beauty big sis fashion lifestyle content whatever content you you like to make just your bio is to let people that don't know you know what your page is about you need a good profile picture I feel like everybody already knows that and also when you do start these accounts make sure you starting that as a business or a Creator account just so that you can already be integrated into that business system it has more tools more analytics and stuff like that you get to see your insights all that good stuff next thing you want to do is figure out what why you're making content like what typee of content you want to make a lot of people are funny some people have personality some people are just really good at teaching people stuff so people just want to do this for for free stuff for money which is understandable but you also have to take the money aspect out of it because if you don't take the money aspect out of it how are you going to be persevering when the brand deals are now coming in you know what I'm saying you got to actually have a passion for this so I always like to tell people okay if you want to do social media actually have a passion for it some people also don't even know how to talk to the camera how do you want to do social media if you don't talk to the camera what I want you to do if you're one of those people go and practice just be talking to your camera and be editing videos for fun maybe posted on a story here and there just to get a little like you know interaction and us see what other people think about the video that you're currently working on maybe before you post it on your page whenever you decide what kind of video you want to make go and look for people in that niche as well look at how they do their videos figure out what kind of style you like and also do not copy because one thing about it the point of being an influencer is to influence people to do what you're doing yes but you don't have to copy directly every single time you know have your own style be authentic okay that's one thing a lot of people don't bring to no app authenticity be yourself okay be yourself on these apps next we want to talk about a filming schedule this is one thing that a lot of people struggle with and um when it comes to a filming schedule I'm going to do for people that are in college and for people that just have like jobs and stuff like that and for people that have both so for me personally when I was in college I was doing content I also was doing hair I also was selling clothes but how I did that was for college I specifically dedicated Mondays and Tuesdays to my school workor because I'm like okay cool I'm going to binge it the way I binge and Netflix and then Tik Tok and everything I'm going to binge my homework like that for those two days so that I know that Wednesday Thursday Friday Saturday Sunday it's all for me I can do whatever I want you want to prioritize the things that are actually very important in your life I'm not saying content is not important but you want to prioritize the things that are very important in your life get those done and then film content because you want to have peace of mind when you recording you don't want to be like oh my God uh I have to do homework after this oh I got to go do this after this no you want your recording to be oh you letting out all the stress and all the be that you've gone through the whole week let me record and do something that makes me happy that's what you want okay so boom that that's how you do it and also with filming you also want to binge film don't be over here filming a makeup video and that's the only one video you get out of that makeup video for example if you film a whole makeup video you can you can make like three videos from that you can make a lip combo video you can make a blush combo video you can make a ey shadow tutorial video you can even show people how you did your eyebrows in the video this is all in the same makeup tutorial and then you can have the makeup tutorial all together that is five videos that you've gotten from filming only one now that makeup tutorial you can post it on Tik Tok and those other four little segments you post it as your reals we're going to get into that right now post as your reals because reals they have a shorter attention span and you have four reals and one Tik Tok already and you can also post those on Tik Tok too by the way if you want to but yeah when it comes to posting on uh recording let me tell you binge filming is going to be your best friend it's smarter he working smarter and not harder okay that's the goal that is the goal that's what we want to do we want to work smarter and not harder amen amen drink to that one next consistency posting consistently is something that I have gotten so good at is actually insane I post every single day on every single social media platform that I have well no on Instagram and on Tik Tok I try my hardest on Instagram on Tik Tok and they usually are different content I also post on my story every day like consistency is something you can get from me okay now the trick to consistency is the reason why a lot of people find it a little hard to be consistent is because it's either one they want to portray a lifestyle that they don't actually leave on social media to they're actually really busy genuinely and they just genuinely don't know how to balance it understandable so the reason why I'm able to be consistent is because I post the life that I live so all I do is literally have to turn on the camera I just started doing something on my on my uh Instagram story where I actually post edited videos on my story like so it can look more classy and all that good stuff when I tell yall my engagement have gone like crazy I used to get like 8K views Max and I'm when I tell you I get like 20,000 something views on my story now is crazy so yes posting consistently helps because it's like once somebody sees one of your videos on their for you page it's like okay cool once they keep seeing it's like oh my God this girl actually be posed me follow you know then they start keeping up with you and stuff like that so it's very important um and also what you want to do whenever you're posting whenever you're posting that you have any brand that you want to work with or just any brand on regardless tag them when I first started I used to make this mistake I used to tell myself oh no free promo no free promo no girl you need the promo clock it you need these Brands to put money in your pocket because at the end of the day it's like even if you tag this brand people already know these brand but you tagging them could possibly add to your package because they can see the video and they're like oh my God I really like like this we want to partner with you so tag the brands that appear in your videos okay it helps with visibility next let's talk about getting paid this is exactly where everybody want to know getting paid how do you get paid on social media I'm going to do it app by app so um I know people get paid on Twitter I don't use Twitter as much so I don't know I know people get paid on Snapchat I don't use Snapchat as much I don't really know about that I'm going to talk about the ones that you can actually start getting paid from like easily Tik Tok and Instagram okay those are the ones I'm familiar with those are the ones that made me money hella so let's do it now on Tik Tok you can make money through the creative fund and you can also make money through Tik Tok shop on Instagram you can make money through monetization I am not too sure if they still give out checks because I haven't g a check in a minute but I'm going to focus on Tik Tok because they're the ones that really be pushing out the money for real aside from YouTube when you're already May big but y'all I'm still I'm still trying to figure out YouTube I can't even give no no help on YouTube because y'all see me right now I'm struggling so it's okay but boom when it comes to getting paid on Tik Tok you I think I believe you need to have like 5,000 um followers to apply for the Tik Tok shop but if there are like companies that sending you sample requests you don't need that at all you can just start selling on Tik Tok shop so a lot of people ask like how do you know when it's time to start charging these Brands now let me tell you something one mistake I made I started charging Brands too late um I I suggest that once you have for example let's say you be you're trying to be a week influencer once you've done like four to five week collaborations it's time to start charging the earlier the better because that's how this the other companies know not to play with you if there's something I could tell myself like back back then before I would tell myself that oh start charging ah start charging because they don't care they have the money they have the money they only willing to give it to the people that ask oh drink somebody say Clocky clock it aside from the collaborations you yourself you should already have posted like video concerning their Niche you know wigs clothes food whatever consequ you're trying to be travel whatever so you already have those but then you have collapse too so you have multiple videos that if another company let's say the sixth company reaches out to you you're like oh no I I need to charge $500 per video they can go back and see okay she has collaborated with 1 2 3 4 5 and even if she has not coll even if they don't know that you have not collaborated with the other people that you tagged when you actually used their product organically they still going to think oh she's been doing collapse okay we are we're going to pay her the 500 so that's what you want to do y hello the earlier the better okay now paying for products I get this question all the time oh my God a company reached out to me they told me to pay for shipping they told me to pay for don't do it why are you trying to help a company you're trying to help a company improve their visibility and help them with um advertising and you are going to pay for the product that makes absolutely no sense you're already giv them probably a free video and then they want you to pay for the product no don't ever don't you ever pay for no dang product in exchange for for free promotion are you crazy no don't please don't do it please don't do it immediately no as long as as soon as somebody says pay no even if they say refund no because no no no no no absolutely not and this is how to politely decline hello thank you very much for reaching out I am interested however I am only prioritizing paid collaborations right now can you please share with me the budget you have available for this collaboration simple or go on chat gbt we going we going to get into chat gbt chat gbt is like the next big thing for creators we going to get into that boom Social Media Kit now this is something that I had and um it's very very important very useful it's kind of like your resume um kind of like a resume and a cover letter all you need to do is literally go on Cana you can search up like different templates it tells you like what to do you can just put in you know your information but a Media Kit basically has your social media information your analytics SL insights and it also has like you know the brands you've worked with as well as your rates to work with Brands you know depending on whatever type of content that they want the hard part is figuring out like what to charge how much to charge so I'm going to try to go over in this video I'm not a like Pro or nothing but from my knowledge I feel like if you have from 1,000 to 5,000 um followers on a platform I would say like for example like a video you could charge like a cool 300 $400 $300 $400 and then because I know they're going to try to negotiate anyway and bring it down so it's like they probably will pay you $300 at the end which is pretty good for that account and the higher you go just double it literally double like I might like I can't really speak on race right now because a lot of companies really do try to little bro you and like you know downplay like your race and stuff like that but that is something that you have to decide for yourself how much money do you think the work you put into your content is worth that is up to you so that one I'mma leave to you guys now getting video ideas if you struggle with getting video ideas like I said earlier CH gbt is going to be your best friend literally put into CH gbt I am a lifesty Creator I need an idea that is unique that I love people done before example boom and it will bring it out to you so you just got to utilize these resources but you don't know until people tell you sometimes you know what I'm saying so I'm glad that I'm I'm able to tell you people now I want to also say like enjoy the journey don't focus on just making money because if you focus on just making money you're going to feel like a disappointment when you don't make the money because the money doesn't come as easy as most people seem make it seem you know I started making like a lot of money for real for real like maybe like 3 four years into it also I never wanted to be an influencer anyway I was I was just just posting random videos until last year for real real that's when the influencer thing like stuck you know what I'm saying also editing apps that I use I use cap Cuts I use the pro version it's very I love I love using it I'm not going to lie also learning the different algorithms will help you when it comes to Instagram Instagram is more like short attention span and they like like high quality stuff you know cool looking stuff but on Tik Tok they want more relatability they want to know that okay you're going through this girl I'm going through it too hold my hand Let Me Hold Your Hand sister that's that's how talkers they like you know personality they just like you being us it's kind of like a diary I usually treat mine as a diary aside from when I'm posting collabs of course you also want to know how to keep up with your invoices which means like you know when you're getting paid from these Brands I use this app called Intuit books my manager actually put me on thank you and also whenever you post you want to also use revant hashtags you don't have to bombard it with hashtags I'm not going to lie me personally I be bombarding my post with hashtags I'm sorry if this one don't work the other one will and if it don't then the other 30 will and on the screen right now is like different hashtags you can use for beauty content you can use for fashion content I told y I'm giving y'all the tea I'm giving y'all the food gist okay everybody must eat in 2025 and 2024 it's not too late one thing that's very important is building your community when you build your community they are the ones that are going to be there for you whenever somebody says oh they want to drag you or you did this or did that did that even though you didn't like if just in case you didn't do those things you know what I'm saying they're the ones that going to set you up whenever they argue withm is not in your favor and is not putting your videos on the for you page and it's very important to be Community because me personally I'm not going to lie like me I love hey I love my follow die like I be having a bad day I just I just know I just got to go on live and just talk to y'all you know I'm saying because I see y as real people not just oh fans no you know Community is very important like they they help especially if you people's person and you love people for real also something that people don't say you get taxed oh my God even with PR your PR the pr they send you sometimes you get tax off that so don't spend all your money all the money you're getting as a cont don't spend don't go and say go carry yourself to Chanel store and go and buy everything don't spend all your money keep some for tax because they will tax you bad okay let me tell you depend on how much money you're making of course lastly remember that this journey is your own Journey it is personal do not compare yourself to anybody nobody's growth is the same nobody puts in the same exact amount of work with the amount of work that I put in you would think that I was [ __ ] Beyonce right now I'm currently it's what what time is it it is 10:57 I'm about to go and record a gym video right now because like I'm posting on my story every day I told you guys I'm doing that on my story so like I promise you if you are trying to be a content creator it is not the easiest thing in the book yes but it is easy when you actually have a passion for it and honestly if you're hungry to learn just just start you know what I'm saying start don't be discourage don't compare yourself to anybody because that's how um you start feeling like you're not doing enough comparison is a thief of joy okay enjoy the process it's very it's a lovely thing being a content creator is amazing learning how to edit meeting new people traveling like I'm not going to lie content creation has changed my life like from being able to live in the apartment that I live to being able to drive the car that I drive being able to influence people that influence being able to have other women even know that they can do anything they want to do bro it's amazing it's amazing and it's a great feeling hopefully one day one of you guys watching this will also be bigger way bigger even than me um I love you guys and I do appreciate you guys so much and I pray that every single one of you that are trying to be content creator I pray that God will Crown your effort with success in Jesus name and I pray I pray I pray I pray that every single one of you that stamp your feet today and you want to start that Journey God will not make that Journey fail in Jesus name amen God bless you guys I wish you guys the best let me know what other kind of videos you guys want and I'll be more than happy happy to bring it out to you guys I will see you guys in my next video [Music]