Etsy SEO Mistakes to Avoid in 2024

Introduction

• Presenter: Starla Moore, founder of Handmade Alpha Academy and manager at erank.com.
• Focus: Addressing common Etsy SEO myths and mistakes as we approach 2024.

Common Etsy SEO Mistakes

Mistake 1: Editing Keywords of Well-Performing Listings

• Key Point: Avoid changing tags and titles of listings doing well in search.
• Details:
  • Performing well is subjective; can mean highest views or consistent sales.
  • Altering these can remove important search terms.

Mistake 2: Misunderstanding the 60-90 Day Rule

• Myth: Altering SEO resets listing, requiring 60-90 days for re-indexing.
• Reality: This period is for Etsy to gauge shopper interaction and assign a listing quality score.
• Advice: Allow time for listings to stabilize before making further changes.

Mistake 3: Not Refreshing E-Rank Data

• Advice: Refresh data regularly to ensure accuracy of stats seen for listings.

Mistake 4: Using Only One Tool for Research

• Recommendation:
  • Utilize various E-Rank tools like Compare Keywords, Trend Buzz, and Keyword Lists.
  • Explore beyond the basic keyword tool for comprehensive research.

Mistake 5: Relying Too Much on Grades

• Clarification: E-Rank grades are a checklist for best practices, not a success indicator.
• Advice: Use them to improve non-performing listings, not those doing well.

Mistake 6: Assuming Rank is Static

• Reality: Etsy’s personalized search means rankings differ per user.
• Solution: Use E-Rank's Rank Checker for accurate, depersonalized rankings.

Mistake 7: Starting Keyword Research Too Narrow

• Advice: Begin with broad terms and refine to specific, intent-driven keywords.

Mistake 8: Guessing Keywords

• Recommendation: Use keyword tools like E-Rank for data-driven keyword selection.

Mistake 9: Using Etsy Search Bar for Keyword Research

• Clarification: Etsy search bar is consumer-centric, not a reliable research tool.
• Advice: Verify terms with E-Rank to understand competition and search volumes.

Mistake 10: Incorrectly Filling Out Attributes

• Tip: Use attributes to define product, not as a strategy for gift-giving occasions.

Mistake 11: Not Sharing Shop on Social Media

• Myth: Belief that social media traffic harms Etsy rankings.
• Reality: Sharing increases brand awareness and supports traffic generation.
  • Conversion rates from external links do not impact overall shop ranking on Etsy.

Conclusion

• Etsy SEO involves systematic testing and analysis.
• Success requires research, patience, and data-driven strategies.
• Continual learning and adaptation to SEO tactics can lead to Etsy success.
• Final Advice: Embrace the science of SEO and remain open to learning from failures.