Lecture Notes: Interview with Marina

Introduction

• Warm welcome, Marina is recognized in German HipHop
• Guest introduction and initial chat about the name pronunciation

Career Beginnings

• Marina's early days in the industry, starting with guerrilla marketing
• Transition from forums to PR for various artists including Universal, Warner, Sony

Projects and Clients

• Worked with artists like Aard, Bushido, Sido, and Capital Bra
• Involved in promoting artists from AON Crew, ASL, Sister Ever SSO, Haftbefehl, Koko

Approach and Strategy

• Focus on understanding and promoting artists uniquely
• Adaptation to new trends and finding experts for certain tasks

Experiences and Challenges

• Faced challenges in mainstream acceptance of Deutschrap
• Examples of mainstream interview rejections and unique promotional methods

Personal Insights

• Family background, overcoming financial difficulties, always had a tax consultant
• MC Rene story and transition to the PR industry

Work Ethic and Principles

• Hard work ethos, managing multiple roles and earning respect
• Building long-term visions for artists

Industry Observations

• Comparison of marketing impacts on artists like Haftbefehl vs. Kontra K
• Importance of authenticity in artist promotion

Controversial Topics

• Discussion about purchased streams and impacts on career longevity
• Reflection on Bushido's career trajectory and its current state

Personal Life

• Marina’s transparency about cosmetic surgeries and public perception
• Influence of family and background on personality and career

Future Perspectives

• Writing and publishing her book, motivations behind it
• Importance of representing diverse backgrounds and histories in her work

Conclusion

• Marina’s continued passion for the industry and future goals
• Notes on notion of authenticity and adapting to new trends as vital for enduring success