Lecture Notes: Influencer Marketing Tool

Introduction

• A new addition to the product ecosystem, likened to a 'link tree'.
• Not targeting every creator, specifically not aimed at creators like Mr. Beast.
• Presenter involved in the foundational model of influencer marketing.
  • Acknowledges the need for change and improvement.

Competition

• Primary Competitor: LTK ("Like to Know")
  • Merged with RewardStyle.
  • Valued at $2 billion.
  • Offers tools to make influencer content shoppable.
  • Known for strict influencer criteria.

Vision for the New Tool

• Aim to differentiate from LTK by being more inclusive.
• Focus on creating a tool that values all users, not just the 'perfect' image.
• Promotes authenticity and accessibility in influencer marketing.