We see this as like the perfect addition to a link tree. It's not for every single creator out there. We're not trying to provide a tool for Mr. Beast. We're not. And I actually was a part of creating the model that influencer marketing is today.
So I always like to say first, I'm sorry. Second of all, we learned a lot. We're going to burn it to the ground and start fresh. So who are we up against?
Who's doing this right right now that you're learning from? So our biggest competition. is LTK. LTK stands for like to know. They merged with RewardStyle.
They recently got a two billion dollar valuation and what they do is they allow for influencers to make their content shoppable. Now they're known for having really strict terms and as far as who can be an LTK influencer, you kind of have to be the perfect woman and we want to really create something for the people, something that shows that everyone matters. You don't have to be perfect and beautiful in a photo and make your life look... Absolutely perfect in order for your recommendations to matter.