[Music] My father 's struggle is that big, right? Yes, it makes me even more enthusiastic . wabarakatuh introduce my name is Ega Nur Akbar Malik, I'm 25 years old from Tasikmalaya, so the youngest donut journey from 2017, about 6 years, was based on my father's recipe, so long before everything happened like this, when I was little, when I was in elementary school, it's okay, I know My father already made it and sold it like that from one area to another in the end I didn't make it anymore I don't know why I graduated from school, right? A male name wants to find a job anywhere, anyway . retail in a mall for 1 year and a half working for 1 year and a half, in the end I feel like It turns out that work is like this, that's what it's like to do routinely every day, I feel like that when I come home from work at 10 pm I think to do it Oh, yes, yes, my father used to make donuts Why don't you make them again? Finally, I thought that I want to have my own business. It's suitable. I think making donuts can be a business opportunity , right? right, even though there aren't any plans yet, the important thing is that I already have the basics. I've made donuts like that, right? From there, where are you going to get out of here ? Just try it first. What business do I want to try, right? I was given a resignation. I went home again, we were cool . make it with as much capital as is, if you don't have to buy a cart, buy a cart with a machine with a capacity of 5 kilograms, but that's it, there's no big capital anymore or, for example, you don't have anything . all kinds of things can happen, the proof is that I can do that, right? We get a machine that isn't too good, a good cart, how come it can run like that ? in the end, right ? Now, my family background, my father, especially not a crazy one, is really really simple, lastly, without a mother, from around elementary school, so I lived with my father from elementary school until I saw my father, he worked hard for the family, how did I leave going home in the evening to selling donuts from house to house, for example, from area to area to another using the box like in tanks . I can, why can't I motivate me? Even though my father didn't talk to me. Eh, you have to be like this, there's no one to talk like that, maybe I saw it myself, right ? It's best for me to go through there, I will continue what my father determined to do, even if in a different way, right ? We share it on the marketplace in the local area, right? It can also be an advantage. Before, my father wasn't there, it's just like that, so it's normal to just go around the village, so I'm grateful that this digital era can make it easier for all MSMEs, especially f&b, right? Uh, ma'am, did you know that yesterday, Mrs. Rika, I bought a new fridge and just got more and more money, right, Ma'am, because Mrs. Rika is joining in, so I'm also joining the plan for fresh products, to make extra money for my child's pocket money, how about that, ma'am, how to register, it's easy, ma'am, less than 10 minutes to download the Bukalapak Partners application on the Google Play Store, click the shopping feature together, determine the product to be sold and determine the price for which it will be sold, and create a feature in your own words, there are many promos that you can use, come on, ma'am, it's better to be a reseller of fresh products, shopping together at Bukalapak Partners without the need for capital without the need to stock up on goods because the sales system can use the PO system now anyone can sell to earn extra income be a reseller of autocuan fresh products the best prices fresh products every day 100% guarantee of exchange of goods download the Mitra Bukalapak application on the Google Play Store and try the shopping feature together now [Music] What does youngest donation mean? We know that youngest is the smallest among others . It's so big there, I got goosebumps when I said that. Wow, that motivated me to make more donuts. It's really like chatting once, I've continued with the name, I 've just continued, I have to use the slogan . already from there I have to be accountable for what I write and it's soft, so it has to be in accordance with the reality of what I made, and thank God, how do you do it so that customers can enjoy receiving that, right ? Thank God, they are like that. Behind that, there is a special pleasure , which is accepted by the Tasik people, right? already we can do that there are no words to apologize yet we can't say that while we still can Okay Guys Donuts are synonymous with chocolate and cheese flavor I want this donut to have its own charm, right How do I make my own innovation I'm sure it will come to my mind what can I do, can't I just like the picture, the title is a hobby of drawing water, pouring it into the donuts, how do you button it like the noping, it really looks like a donut, donut character donuts use writing like that from there, I just tried it for fun on the marketplace on Facebook first I took a photo of the product, so we have a character product as desired, it can be customized and delivery orders as well, like Tasik. Just 50 pieces, how about 20 left? That means it's finished 30. there was one story back then, when I was selling at the cart first, okay ? one, yes, he ate one, five of them were in the middle of him right in front of my shop . then went back there straight away why did it get like that Finally I thought why can't it be sold Is there something wrong with that right and it turns out there was indeed something missing so I took the initiative to look for more quality material until I found it, thank God it was early - When it first opened, we had to look at it from there. I mean, having a business really has to be mentally strong, when there was that incident, if I got mentally hit, for example, I didn't make it lazy anymore, but I thought introspection first why something happened . there is a reason like that, thank you too, like there is something like that so that it can build me up to make it even better, because when we try and we fail, we don't start again, we don't know how far the fortune in the future will go, right, so don't let it go now Thank God, now the sales of the youngest donation every day average around 2,000 . The regular price is 4,000. If you use characters, the price is Rp . don't have high expectations for this business, just do what's right in front of your eyes, right? What's already been done consistently, until it 's at a stuck point ? The method is innovation, because that's the most important thing in an innovation business, it's identical to sweet donuts, right ? I made salty donuts. I don't like sweet, so I tried using the sauce using shredded and it turned out to be really good. Yes, I marketed it like that at every outlet and it turned out to be good, right? I tried it, it turns out that the ideas are good, sometimes they don't really bother me. do it now, so if you get an idea, don't look forward to it. Sometimes you forget, for example in the afternoon . that's Alhamdulillah replied [Music] the key to success so far that I have held firm like that there are 4 if I hold the first one I love the second job don't stop trying the third one keep innovating the fourth consistently that's what I've applied from the past until now First, love the job, which means love the job when it's what we like, then what we do, usually when we're tired, we don't feel tired, for example, if we lose, we don't feel like a loss . Don't stop trying, okay? When you fail in a field, it doesn't mean you 're not there, it doesn't mean you give up. Maybe in another way, we don't know where our sustenance comes from . the donuts that were thrown away maybe if I don't try I don't know maybe it's not like this right the third thing is consistent is consistent it's important because when you want to start when you're done if you don't go together it's hard to be consistent it's what keeps us going keep it going if innovation is the most important thing because when a business is already running, what are we going to do, are we stuck with sales like that, don't find new things, don't keep up with the times, like I used to when selling donuts, using writing, it's an innovation too Salted donuts are an innovation so that consumers don't get bored with the product we sell, so the hope is that they want to be like the youngest donation, donuts from Tasik, that's expanding out of the city . Do you want to go into business, right? Determine what target market you want to sell, then research it first. There is a term, for example, if you want to start a business, just start, right, but with a clear strategy, like when you want to open a business, okay, what business do you do then the marketing method? like, how do you enter the market, which segment is that like that? it's good for all groups, from children, for example, you also get donut characters, like for teenagers for birthdays, for example, with donuts, birthday donuts, this writing gives that surprise It doesn't have to be expensive, but at an affordable price, we've already produced something special, right? All you have to do is buy 200 context books. How can you make memorable [music] when what we do turns out to be liked by many people? maybe I'm impressed like that. For example, it's like someone who bought donuts, for example, met them on the street. I know that the youngest's donuts are like being proud of themselves, like being tired is gone. the product that I sell is like that I want to be happy that I am happy for his well-being because I know that in the past the father was like how to work hard that is what motivated me if I started with this business it could benefit many people before there was a goal -When I'm still working, I want to have my own business, I really want to make it prosperous for my family. Because the role of this business is actually family, yes, especially my father, that's the main role, what I continue to do is be determined, I will continue to fight until my goals can be fulfilled I am Ega Nur Akbar Malik, the youngest. Thank you for going to class, who has covered me. I will share stories from my experiences. I hope that going up to class can inspire and then continue to support MSMEs throughout Indonesia, thank you assalamualaikum warahmatullahi wabarakatuh [Music]