Work Less, Make More

Introduction

• Concept of working less and earning more.
• Mention of the four-hour work week and the phrase "work smart, not hard".
• Personal experience of achieving significant income with minimal work hours.
• Presentation of four steps to achieve high income with low work hours.

Understanding Yourself

• Recognize your goals and what you want to achieve.
• Four archetypes of online entrepreneurs:
  • Glorified Freelancer
    • Description: Person who runs their own business but is more of a contractor.
    • Characteristics: Does everything alone; struggles with income.
    • Needs: Income to get started.
  • Six-Figure Laptop Lifestyler
    • Description: Individual with a desire for freedom and a relaxed lifestyle.
    • Characteristics: Travels, enjoys leisure activities, aims for $10K-$30K/month.
    • Needs: Freedom to choose lifestyle on their own terms.
  • Seven-Figure Bougie Boy
    • Description: Individual making $100K-$300K/month; values status and luxury.
    • Characteristics: Aims for high-end possessions and experiences, concerned about social perception.
    • Needs: Freedom accompanied by status.
  • Eight-Figure Lunatic
    • Description: Individual driven by growth and work, often working 80+ hours/week.
    • Characteristics: Has big visions; values work over social life.
    • Needs: Intense growth and personal development.

Identifying Your Archetype

• Consider who you admire and what content you consume.
• Reflect on personal interests and daydreams.
• Visualize an ideal day and lifestyle.
• Assess what will make you happy and what you value more: work or life.
• Imaginary Scenarios:
  • Ideal lifestyles based on archetypes:
    1. Laptop Lifestyler
    2. Bougie Boy
    3. Lunatic

Steps to Achieve Income Goals

Step 1: Define Your Goal

• Identify which archetype you want to pursue.
• Make clear decisions based on your desired lifestyle.

Step 2: Eliminate Foundational Variables

• Understand foundational business variables:
  • Niche
  • Problem
  • Product
  • Traffic
  • Funnels
• Aim for a low complexity scale for your business:
  • Example: A low complexity score (e.g., 12) with high income (e.g., $1M/month).
  • Avoid adding too many variables that complicate the business.

Step 3: EAD Exercise

• EAD stands for:
  • Eliminate: Cut unnecessary tasks.
  • Automate: Use software to handle repetitive tasks.
  • Delegate: Hire others for necessary tasks you can't eliminate or automate.
• Prioritize tasks according to leverage and survival:
  • Focus on tasks that directly contribute to your goals.

Step 4: Focus on the Big Five

• Identify 3-5 key tasks (the Big Five) that yield the highest results.
• Focus efforts on these key areas to maximize income with minimal work.
• Understand the concept of asymmetries:
  • High reward with low input.
  • Example: Creating a YouTube video takes little time but can bring significant income.

Conclusion

• Achieving the goal of working less and earning more is possible by understanding your archetype, simplifying your business, and focusing on high-impact tasks.