Are you currently in a season where you are trying to come up with something to sell online? There is so much money to be made online and whether you want to start a course, which we're going to talk about, you shouldn't start a course. Maybe you want to do some consulting. Maybe you want to do some service-based type of stuff or just use your genius to help people move faster from point A to point B. In this conversation, this is going to be the offers department and I have Art with me as well as Mariela and we're going to be talking about some of the best practices on how to actually leverage social media and content creation and youtube to actually grow an online business but it really comes down to what the heck are you even selling how much should you charge for it and how are you actually going to get people to buy that thing i've been in a journey where i've kind of just been uh seeing how you can make money all the various ways on youtube and with youtube or on social media and building your personal brand and all those things.
But this is kind of just like a continuation from the last episode, because there are a lot of people that wanna start on YouTube or they wanna start creating content. But when they come to me, the number one question I always ask is, what's the offer? Oh no, I just wanna start making content around, like, no, okay, well, what are you gonna sell? And I ask this question because a lot of the times, you know, most people will quit. their efforts making content or doing a podcast simply because they're not making the money.
They buy the equipment, they set the time, they create the content, they upload, they try to be consistent, and nonetheless, that gets to a point where they just phase out. That's just most people. And if you're listening to this podcast or watching this podcast, have you given up or have you failed at being consistent?
Be truthful in the comments because, and tell me why, why are you not consistent? Is it because you're not growing enough or is it because you're not? making enough money from it. And the quickest way to make money on social media and YouTube is to actually offer or sell something. Yeah.
So I did want to ask. So from what you just said, it sounds like you should have an offer in mind before you start even making content, right? So maybe we should define what an offer is.
Yeah. Because an offer doesn't mean necessarily you're selling something. Right. It just means something you have to offer. Yeah.
A newsletter, a piece of you. Something you give in exchange for something is an offer. Yeah. So, you know, the biblical model of an offer I think about is when Jesus is like, come to me, all who are weary and heavy burdened.
So Jesus was very specific in who his offer was for. So if you are trying to X, Y, and Z, that if like this is you, then, you know, what's the solution? And like. Jesus's case, he was a solution.
So come to me all who are weary and heavy burdened. And then what's the payoff? So identify the person, the problem or the person and where they're at, the solution and the payoff. What's a P word for solution?
A P word for solution. The process. Process.
Yes. So what's the problem? This is the process.
And then the process is going to get you this payoff. There you go. So that could come in the form of...
something for free. And so if you are somebody who maybe right now you don't know what you want to sell, you don't know what you want to do, you don't know if you want to do one-on-one, maybe you wanted to start a course or like if you're in that place at bare minimum, I always like to let people know that you should start an email list. Just start getting people off the platform and meeting them in their email inbox. And we can get into like what emails should you be sending. One of my favorite things about emails is emails have no algorithm.
So let's just paint this picture real quick. Some people, most people aren't seeing the content that I put out, both on Instagram and YouTube. Not everyone sees it.
The algorithm determines who sees it based on what they're looking for. If somebody so happens to watch a piece of my content, and then I invite them to get on to an email, into my email world, or my newsletter, which everyone should join the newsletter or just put in their email. But when you do that, now every time I send an email, what happens to that email? It gets viewed. It gets to the top of a person's email inbox.
So some people are like, nah, dude, email's dead. Or nah, dude, email is, you know, that's an old tactic. Or nah, dude, I don't think I need to build using email. Let me just tell you, the biggest thing people need to see in order to trust you is to know that digitally online, you show up consistently.
So the fact that people get an email in their inbox and it just says Omar Al-Dakhori, like that's my name and they see my name. And every time they see my name, there's usually, I'm obviously like, there's a, there's like a tagline in my subject headline that has something to do with something I probably have to sell at some point. So, so there's, there's trust and connection and relationship being built with email.
So I believe if you do not have an offer, the first thing you should offer is a lead magnet. Which let's, yeah, you were like, let's talk about what a lead magnet is. And I'd like to know if you've ever, what kind of lead magnets have like caused you to actually give your information away for it? That's a good question.
Cause I feel like I've definitely opted into plenty of lead magnets over the course of the last five years. You've only been alive for five years. You've had a laptop for five years. But I don't know.
It's interesting. I guess like, yeah. I mean, what. comes to mind for you when it well i mean everyone opts in for a lead magnet depending on their interests so like for you for people opting in for you is because they want to learn about content or like branding or growing so people opt into your things because they want to create a studio so it all depends on someone's interest and there there should be some alignment yeah uh as far as what the lead magnet is right i would say the the thing is identify the problem that the most of the people that you're serving with your content is dealing with. Something I learned from being in Myron's mastermind is he talks a lot about how your lead magnet should lead people away from pain.
So what are the pain points? It's so easy to like, tell people like, hey, if this is you, and you're struggling with this, I have my whatever, you know, like, and so like, when I say let's, I don't want to just say whatever on this podcast, I want to say what it is. So let's say, you know, in Let's take our friend, you know, Annabelle, for instance, she's a she's a relationship, a female relationship coach, she helps women, you know, become who they're supposed to be by the time they start dating the men they're worthy of dating, right. And she's, she's found out that the the biggest pain point that women face is that they live in their most mask, they live in their masculine tendencies.
And so her lead magnet is like, the five masculine traits feminine like the five masculine traits that are unattracting men to you like oh my goodness i don't want to be that is a wild lead magnet it's wild but it aligns with her messaging yeah so like so a lot of the times like you know where i'm working on a web class the five mistakes entrepreneurs are making when it comes to creating their content because most entrepreneurs are not getting results so you're like I must be making these mistakes. So like, Omar, help me take, yeah, dude, if all you need is my email, all you need is my phone number, take it, you know? There gets to a point too though, where you can grow an audience big enough and let it like give away something for free.
And this is free, but I mean like, it doesn't need to be lead away from pain. So let me just boil it down. We're talking about lead magnets.
Is you could... You could give away like what I do, like a checklist or even a free mini course. That's like super valuable.
Like a lot of the times the mini course and just know what this is doing. This is building trust. So like you're paying a cost upfront, a customer acquisition cost or the cost of a lead.
And that cost is by giving away something in here that you've discovered for free. That's going to help them. Dude, if you can help somebody for free, if your lead magnet could change somebody's behavior.
they're actually changing behavior and their behavior is moving toward a yes to your offer. And so having a lead magnet is really smart. I think if you're starting from scratch and you're really good at what you do, your lead magnet could be a discovery call. Like how valuable is that?
And here's why if you're maybe you're like a discovery call, what does that even mean? It means you're just going to hop on Zoom with somebody who's willing to sign up. and maybe you put them through a vetting process and maybe that vetting process is like a quiz or a, you know, like a form so that you know that the person is qualified to even do a 15 minute call with you. But here's the value of doing the 15 minute call. What are people gonna, on a discovery call from the content you're creating, what are people gonna talk about for 15 minutes?
Their pinpoints. Their pain points, their biggest issues. And so most people, want to create a course.
And this is what I do. The number one thing I have all my friends like, Oh yeah, Omar, I'm thinking about selling a course. I'm like, I always say, don't sell a course, sell a program.
Okay. Break that down for me for a sec. So like, Number one, people are burned out by courses. It's really hard to sell a course for, I would say more than $300 to $500 now.
It's just tough. But if you could create a program around a journey or create a program around a end result that you can promise or deliver people, then sell a program. You say like, hey, I got this content creation course.
Sounds very cheap. If you say like, hey, I got this. program for entrepreneurs to help scale their businesses with content creation.
It's like, dude, that can be however much, you know? Because it builds a bigger trust factor. Right.
People want that. People want to feel like they can trust you. They can get to know you and you're going to do a lot of movement in their life. Have you ever wondered to yourself or asked yourself the question when you watch my content, how the heck does Omar's quality of video look and sound so dang crispy. It's literally the number one question I get asked, whether it's privately in the DMs or people commenting on my videos on Instagram or even on YouTube.
The reality is, I believe the quality of videos that I've been able to produce has been the recipe to my success online. And I wanna give you access to my live document where I've listed out everything I use, both for the podcasts I create, to the YouTube videos I make, as well as to what I use for my smartphone to make it look and sound. amazing.
The reason I put it on a live doc is because I keep this document updated in real time with everything that I'm using. So just head over to thevideodep.co forward slash crispy or just click the link down in the show notes. Let's get back to the conversation.
I actually think people who sell courses that have too much information in them are low key scam artists. Why? Because you know people aren't going to go through this thing.
They're just the studies are out there. So if you're spending all your time selling this thing, And you know, you could even see the data in your back end of your course thing that like, oh, wow, people don't even they go they so they watch the first two videos and they stop. Why do you keep selling it? Because you keep making money because you're really good at selling it.
Right. And that's where I like, I mean, my heart for fulfillment comes into place. Don't you really want to get people results?
Because then at some point, you don't have to sell as hard because you're going to actually have results. So So thinking about what that lead magnet is, you know, I love quizzes. I love forms.
I love the discovery call for people starting out. I love checklists and things that we're going to help people like right away with that, whatever that asset is, you know, put together, putting together a YouTube upload checklist. Like most people are uploading YouTube videos the wrong way. They're missing a few things. This checklist is going to help people.
Boom, value. So that's all that you're wanting to do is just add value to people without holding back, essentially. Yeah, it's wild how many opt-ins you currently have with the gear list one. Oh my goodness.
The email list has grown, I think, 4,000 to 5,000 people by just telling people, hey, here's a list of a Google Excel spreadsheet or a Google Drive or what do you call it? a google sheets for google sheets yeah so i'm not even using anything fancy i'm just putting like you know when i when i say you know grab an email you do one like a crm which i don't even know what crm stands for sorry i'm literally been in business since 2016 customer uh something management something like that i don't do that sad it was i'm out here giving all this like business game i don't even know what crm people are commenting dog crm dude is crm stands for um That's crazy that even you search CRM, it's so normal term that I can't even. Customer relationship management. Okay, there you go. I didn't know that.
But you guys didn't either, dude. Come on, dude. What are we doing here?
Just a video guy. I'm just kidding. I'm just a video guy. But yes, the amount of like, and that's some good insight.
What are the top questions people are always asking? People always ask, hey, man. What gear are you using?
Hey, man, what mic is that? Hey, man, what camera do you use? Hey, what do you use to edit video?
How do you edit video? You know, what are AI things that you guys use? How do you guys do captions?
Like, these are all insight for things that you can, if somebody's willing to ask that, there's gonna be 90% more of those, 90% X. I don't even know what math that is. I'm just disqualifying myself.
Like, but. that aren't asking that question that are thinking the same thing and so that's why like there was one the most recent lead magnet wow dude you're getting cozy the most recent lead magnet is uh Is the travel podcast set up? Yes. I love that one.
Okay. So a travel podcast set up. I knew people were asking that question. So I reverse engineered the whole thing and didn't use YouTube in this sense, but went on a trip. We had the podcast set up and I just shot it.
I just shot a quick video. Hey, you ever wonder what you should take on the road when doing a podcast? Well, this is the podcast set up. It's this, this, this, and this.
And if you want the list, just comment the word travel and I'll send it to you. And that. that grew the email list like 15 2000 people yeah but it's nice that that list is also it's not just a list of like the names it's links that people can click yeah and obviously those links like generate income because they're affiliate links so there's like yeah the free thing actually does have a level of that's kind of big brain i don't want to like lose people but yeah i use affiliate links and anyone has a opportunity to do that another cool lead magnet is actually just a zoom call like a like a webinar And it doesn't have to be like this. When people say webinar, they think like the way it was in the olden days.
I don't know what they like. I just know that they think like, ah, I don't know. I probably do it once, but then the next time nobody's going to do it. That's not true. Maybe somebody didn't know about it last.
But if you do a webinar, a weekly webinar, and like from your free content on YouTube or Instagram, that's your number one thing. Hey, you know, I do these weekly calls. Dude, people are going to love to jump on and they're going to get a different side of you because it's not one way.
It's two way now. They're on a Zoom call. And then on that Zoom call, you can then sell an offer, which I just want everybody to know that that is an offer. This is a lead generation offer is what Myra and Golden calls it.
So think about this. How are you getting people's information off the platform? And what are you doing in exchange? And it just has to be worth it.
And sometimes being worth it is the way you package it. So there's a guy in the community who has a podcast agency and he just has his thing. It's called a podcast resource list. That's like not sexy.
Like that's not going to like, I don't know, like throwing the word budget would probably be better. Their budget podcast resource list or a podcast starter kit. Oh, I like that one. Start sounds better. Like, yeah, just words, you know, the five mistakes or how like how to launch your.
podcast launch checklist, everything you need to do to launch a podcast, like these things, it's all how you say it. And I wanted to get to this point in the podcast because people don't buy what it is you sell. People buy what it is you say.
And most people are just saying something people don't want to buy. But when you say something that people want to buy, they buy it. Just because you said it. It's like, this is the beautiful thing about selling things online.
It's also the dark side too, because people take others for their word. But I've learned to get better at saying my offer and it's made me more money. I didn't change anything about the offer. I just changed what I said about it or how I said the offer. And then because I've built trust, it's like.
That's so valuable. The value is in what I say, not what I sell, right? So that's why I love packaging. I can talk about packaging, maybe do that for another conversation.
Because like the YouTube videos are packaged in a way that will present itself to the most amount of people, right? Like YouTube's a packaging platform. So the better you are at packaging the information, the more usually you'll be discovered. And then in that, what's the way to package ad read?
You know, I, I didn't just say, Hey, take, take my gear list. I said, like, if I can attribute the success to my business, I can attribute it to the quality of content I'm creating. So now I'm just, people are like, Oh dang, like if I'm going to experience success in my business, I must be putting out, I need to put out quality content. And I need this list and I need this list and it costs me nothing.
So I'm going to give you the information, you know, or, you know, I'll give you the email or whatever. So, so that that's lead generation offer. Right. Like I think people need to consider that if you're really starting out from the get go, consider a discovery call.
Now, now it's like, OK, OK, Omar, like I'm getting emails. What do I what am I going to sell? So now it's like, how are you going to come up with an offer with what you're offering as a lead magnet?
Yeah. Like what's the solution? Yes. And because we're kind of staying along the lines of like the online business route where it's like you're not shipping anything.
This is just an exchange of information. People are paying you for the information behind a paywall of some sort. I always like to say, number one, and we'll get into charging, but you're not going to charge past your conviction.
If you have a conviction about how much this is worth, cool. Charge that. Most people are like, no, dude. Other people will always say you can charge more for that, but they'll never buy it. Usually it's like, well, then you buy it for that much, bro.
No, I don't need it. I just know that you can charge 25K for that. It's like, well, then you buy it.
Don't tell me to charge more if like, you know, but, but if somebody can help you see the more of the value in the offer, then amazing. So like I had a friend, I was on a flight. And, you know, I had an offer called dialed in a day where I come in, and we we set up a person's podcast studio, and it's just an empty space.
And I just saw the value first, it was first I started at 5000 bucks, and then I got to $10,000. Then I got to 15. And what that guy was like, bro, that's a $25,000 offer. And I said, I don't know if I see it, you know, and he was like, aren't you doing like, interior interior design and decorating? Like, it's not just the gear. I was like, Oh, for sure.
He's like, that's why you're coming in. And you're, you're creating a space that like you want to be in. And like, when you're in a space that you want to be in, you're more likely to create. So it's like, you need to like paint the picture of The value, like how much will people pay for an interior designer for a space?
You know, like you're telling them what furniture to buy, what things to put in the background and all these things in addition to the gear and the SOPs and all that stuff. So you had conviction in charging more from 15 plus. Yes. Just simply because he helped me see the value.
You had to pre-frame it in your brain differently to see like, oh my gosh, I am like an interior designer. Right. So I can charge more.
Like it does qualify you to their stats. Yes. Because of what you're doing. Yeah.
And I mean, I have a lot of friends that are Christian and they're getting into creating some sort of thing like where they want to make money online. The biggest hurdle I see Christians have though in my circle is that they're afraid to charge because they're unable to see more value in what it is they bring. Why do you think that is?
It's great. I've been thinking about this. I believe they're cheap because I don't and I'm not making generalization statements.
This is an observation from my circle of friends. Because when I say Christians and then you fill in the blank, it's like, dang, dude, you can't speak for all. My friends who know the Lord, most of them have a terrible job or do a terrible job at charging a lot of money.
Because they're terrible buyers. What do you mean by they're terrible buyers? They're always looking for a deal.
They're cheap buyers. They're cheap. They buy things with cost in mind.
And I've learned rich people buy things with value in mind. And value is deeper than cost. Value is my peace, my mind.
my my time so like this is why like alex hermosi always says like if you're gonna do do something like do the thing you do and do it for rich people because they pay more and they're better clients they're not like naggy they don't always want to cut corners it's like hey so how much will it cost to do the xyz it's like okay cool or try to negotiate you yeah they never you know you don't have to you don't need to negotiate it's because they see the value in just letting you do your thing and just paying your price right and there is like some I think there's actually like, there's a book called business. What is it called? It's called business principles from the Bible or something like that. And it talks about how Jews back in the day, or like Jews are very successful because they just stay in their lane. And when you try to dabble in all kinds of things or try to do something yourself.
So let's just say like a lot of, so people who are cheap are more likely to fix their car. When it breaks down, do the thing their self, they don't value their time. And they think they're saving money by doing a half butt job on something that they can just pay somebody who's really good and excellent at it.
So there is an ideology in the Jewish community where you actually are messing with God's economy when you try to do something that you're not designed to do. So by you not staying in your lane and not just paying somebody who's good at the thing, you're actually messing with the ecosystem that God's trying to put into place. Got it.
So their belief sets them up for like not having that. Fear factor of charging. Yeah.
Not seeing it as a negative thing. And yeah, and you'll, and you'll, and like, he kind of talks about how you'll never see a Jew mow their lawn. You'll never see a Jew try to fix their own car unless they are, they have their own shop or unless they have a landscape company. They usually are really good because they, because they believe in the ecosystem God's put into place.
Wow. And I think there is value, there is power in that principle that what, you know. And this has been something that I've had to unlearn.
Like I won't, I'll first, I'll say that like I didn't arrive to the place right away of like charging more for my expertise. Like I was afraid to originally charge $2,000 for a year of coaching. I look back now, I'm like, I would never do that.
But at the time it was scary to put up, but that just meant I needed to become the person. I wasn't the person to charge, right? So when I say that, like.
people most people have a hard time charging well it's because you're always trying to find a deal just you are a cheap individual and maybe you're listening to this and you're like i that's me that like i'm always trying to look for a deal every time i go to the restaurant and they mess up my order i want to make sure they take it off the bill every time i you know like you're like notice how you're just operating in a lack that's like that's how you see the world is less than and i dude my mom's filipino bro and like We'll be in Mexico and she's trying to smack a deal. I think I mentioned this on the last podcast. Literally the last podcast. Literally the last podcast. But like I grew up always feeling that I needed to have, like the deal had to be in my favor.
And now I'm not talking about like, you know, you see a house and you want to make an offer on a house. And of course you can make the best offer that's in your favor and things like that. But who's going to get the offer? Usually the person that just like offers the $10,000 more than the asking price.
And all it's going to cost them is $20 a month. But when you were buying the house, you were so afraid. You saw $10,000 and you're borrowing this money anyway.
Who cares? So it's crazy. And this is going into fear.
Fear limits you. Fear keeps you bound. So when you're afraid to charge, you'll stay in the limitation of not being able to charge a lot, which is going to cause you to have to work harder. So my friend who wants to do a preaching course, I'm like, dude, charge $5,000 and work with people who would pay that. And he's like, well, what about, you know, sissy over here who just like doesn't even, she's not getting paid that much, but she deserves to learn this information.
Amazing. She can watch your free content. Right. Like, if you're delivering like really well on the content side of things.
you won't feel bad for charging what you're worth. Like this friend of mine has spent over $50,000 in higher education when it comes to theology. And he wants to charge 12 bucks a month.
I'm like, dude, you know how much it's gonna cost for you to like make an actual living charging $12,000 a month from the information? Like if you're somebody who needs to start from a place like that, run it. But like know your value, you know? And so I think that's kind of where it like starts is like, just don't charge beyond your conviction, but start just, I think, serving people and getting them a result. That's just where it starts.
How do you like decipher the difference between knowing your value and then having the conviction to know that like what to charge? Okay, it's really good. When I was doing like freelance work, it was my it was my knowers knower. after I did a job.
So like, sometimes it's like you throw out a price and you're testing out a price and somebody says yes quickly and you're like, dang, I should have charged more. That's just like a, that's a greedy like thought process. But when you throw out a price, let's just say, yeah, do it, I'll do it for 500 bucks an hour. I'll do this photo shoot for 500 bucks an hour.
If you like go and do that photo shoot and you deliver on that photo shoot and like in your gut that didn't. you felt like you got the short end of the stick there, that's a good indication that you can charge more, right? You should feel compensated.
You should be proud of how much you're being compensated for what it is you do. So you posted a reel that went crazy, kind of viral. And literally you had no offer.
But the reel was so stinking good that somebody DM'd you and asked you, yeah I mean he just asked for a coach call okay he's like can you tell me and like you you processed that with me and you were like I think the first thing was like, how much do I charge for one? I was like, don't sell one, sell three, because you're not going to be able to get him a result in one call. You're just going to confuse him.
Okay. And then I said, sell three, you'll make more. And like, what's the cost of you showing up on Zoom three different times, right? And so again, this is just like understanding how you can best help people.
But I also want to point out, why did this guy even feel so compelled? to reach out to you and ask for coaching. He did that because you showed the benefits of what it is you do.
So most people, like level one marketing or level one content marketing is telling people what you do, right? Like big brain content marketing, big brain content marketing is showing people what happens as a result of the things that you do. Does that make sense?
Yeah. And in that video, you showed everyone like what you do, how you do it. And then at the end, you showed like the podcast being filmed and how it came out. Right.
Sure. This is the result of all this. So like this is something I heard from like I think it was a podcast I was listening to from like the sales girls. They were just saying how don't don't like this is what we do. This is what we do.
This is what we do. No, this is what happens when you do the thing we do. So this is like, let's say it in the context of. you're a barber. You're not going to say that you take the guard and you put zero from here to the middle of the ear.
And then you take, no, you don't, you, you say, uh, you, you show when, when you ask for a high bald fade, this is what a high bald fade is like. And if it's by you, then there's those, those are all the fill in the gaps. What you want people to do is you want people to do exactly what that guy did. You want people to be like, what does, what does this guy do? Because the curiosity on the stuff that you share online comes from a place of like, wow, wow.
People get wowed because of the result or the payoff of what it is that you do. That's like, hey, do you do any coaching? Isn't that crazy? So I just wanted to reverse engineer that train of thought.
This individual made an offer come out from you, which... didn't exist this is the beautiful thing about offers by the way it's it's actually a miracle a miracle that you did have you had nothing it was invisible and you created something with your words and you made what 1500 bucks a thousand bucks something like that yeah bro you know how hard i had to work to make a thousand bucks at 21 what was i doing oh dude i was working at a church you know hard i had to work looking back now it's also funny because it was yeah like around that price range for three calls three one hour calls and you were charging two thousand for a year of weekly coach calls but this is a i mean honestly this is the power of proximity like i called you up to that level yeah so like this is why like belief could be borrowed i i lent you my belief sure to tell you that this is worth it right no i don't know you it's worth it. And it's even possible.
It's possible. Yeah. It's like, and if you're living isolated, I'm telling it, or if you're living isolated or you're, or you're walking and your, your five closest friends are literally just not, I don't want to say low level people. Cause you're not better than anybody, but they, they, they're small minded people, dude, it's going to be impossible for you to feel like you're, you're literally going to wonder how, how the heck does Omar, if I say, if I tell you like I charge people $17,000 for coaching and it's only going up.
If you're wondering like, how is this a freak? Does this guy charge $17,000? I would argue that there's a little bit of small thinking that you, you, you equate like money and time still like money and time still have like a very, you, you believe money equals time.
And it's like that, that's how you think. I told a few friends that I did that. And that happened from the real, I posted and they were trying to wrap their mind around it and they were just so confused.
And it's like, even though I said it and it happened. It's like they just couldn't grasp what I did to make the money. Right. It's all about surrounding yourself with high exposure people.
People that just their mind is literally limitless. So they can borrow that limitless belief and store you with it. 100. Sure. Like you having a six-figure day was nowhere near your mind.
The first time I heard that you can have a six or seven-figure day, I said, what? Yeah. And then it's like. Then you do it and you're like, oh, number one, that's what they mean by that.
Number two. It's possible if you believe it's possible. It's impossible if you believe it's impossible. And so I don't know. I mean, I know we're talking about the concept of coming up with offers.
I know we kind of went on a little bit tangent, but that's okay. I think this is all good stuff. It's a podcast. It's a great example.
And it's a podcast, bro. You're chilling. It's the department, offers department. But so how do you come up with an irresistible offer, meaning an offer that someone who needs it most cannot refuse it?
Right. I think it's it comes from being able to the word is it's a it's a P word that I'm thinking of predicted that you can predict the situation for a human being that you like that you are called to serve. The more you can predict their situation and show them the path from here to here, then.
that's how you create an irresistible offer. So what do I mean by that? Okay.
Let's just put it in the context. Give me something to like, give me an industry to give me, I don't know. I just feel like real estate.
Okay. Real estate. So, okay.
Perfect. So if you are a new real estate agent and let's say Amanda, Amanda's an, she's new real estate agent, helping a friend buy a house. She's most likely going to help first time home buyers.
Why? Uh, because the, our age, I think like, I mean, her circle is the one, her circle are the people hitting her up and most of them are still in apartments or renting out condos and stuff, or they're renting and like, they're getting older and they're kind of in a position to buy, but like the, what are all the predictions? So Amanda's offer is I help for now you could say, I help first time home buyers find their, their, their, their, their investment. property or like, not being an investment, their first home, which becomes an investment.
But yeah, I hope first time homebuyers buy their first home. Like if she leads with that, there's, she can lead with that if she understands the predictability of where most first time homebuyers are already at. And so when I say predictability, I mean, what are the things that people struggle with prior to them coming to you that you've already helped multiple times already? The thing is, it's like, you won't know unless you actually get people results and you won't know until you actually help more people.
So, so if you're helping enough people do a certain thing, I think another way we can think of it is like an agency. Like I know some people listen to this, so they got an agency and maybe they're doing like short form content for people or podcasting, you know, um, content solutions for people or whatever. That sounds so like old brain, but I'm whatever. Okay.
That. That if you know who you serve, what are the things that you can predict that people you've already helped are dealing with? So if I'm helping, if I'm a podcast person or a content agency, I'm predicting that entrepreneurs are, they're not going to know what to talk about.
I'm going to predict that they do want to create content online. I'm going to predict that if it's a female, she's going to care a lot about how she looks. That's like, that's just predict, like, um, they're, they're not going to know what to talk about.
Uh, they're gonna, they're not going to post it themselves. Like, these are things that like I've actually done with entrepreneurs and it's like, you can give them the content and they still won't post it. Right. So like now that predictability allows me to add that in the offer.
So like all these things, Hey, yeah. So, so for us to work together, it's going to be. 25 3 000 a month five thousand dollars a month whatever you want to charge and you know here's what we're gonna do we're gonna we're gonna post for you every day we're gonna come up with the the stuff that you're gonna talk about so you don't have to worry about what you're gonna talk about we'll just we'll start them off and then you can just finish out however you want to say it based on your you know opinions or stuff so we're gonna draw it out of you you don't even have to think uh we're gonna make sure you look this good And we won't hit record until you approve on how you look. Dude, if I'm talking to a female real estate agent right now, she's going to be like, sign me up. Yeah.
That's what you call an irresistible offer. But it all starts like in order to get to those predictions, you have to be putting something out. 100. Or else there's no way you're going to come up with an offer.
So if you're not already pushing out content or doing your thing already, you'll never come to the baseline of coming up with your predictions. So your offer over time can become irresistible and easier to sell. Yes. And that's why I would say I have the iPhone 14 Pro. Apple didn't put out their iPhone.
and then just keep the same iPhone. They update this thing every year. But it's crazy. When we think about our online programming, our online course or whatever, we think it's one and done. No, it's called iteration.
It's called put it out there for free. Put it out there for a cheaper price point. Put it out there, raise the price.
Readjust the program, make it better, and charge double because now you're like... From me doing content coaching, I realized that I'm becoming a business coach because I'm able to see the holes in an offer from the content itself. And that's only telling me that what I offer is a lot more valuable because now I'm not just going to make you look good on video.
I'm not just going to help you get views on YouTube, but I'm going to help you make whatever it is you sell sound more better. package it better, deliver it better, fulfill it better. And, um, and, and that, but that's only come from me starting a content coaching program. You know what I'm saying? And so my friends, uh, do he, he's stepping out and he's starting a program around, um, ads, um, like paid ads, right?
He wants to teach businesses and entrepreneurs how to do it themselves. Like don't boost your post. Uh, cause that's the first thing people think about anyway. He just ran the, I told, he was like, yeah, dude, I was, I'm going to, I'm going to shoot the course.
This is why I tell people do not put out a course. Don't make a course this year, create a program and a program. When you say the word program, it literally is whatever you make it. So you had an editing program with this guy and it was a, what, so what does it look like?
It looks like three zoom calls one-on-one every other week or every week. And then you can choose to move forward if you'd like to. And he, did he want to?
Yeah. Which, okay. What does that prove? That proves that, and you're getting so much insight, but that proves that once you serve somebody, they want to, there's a, there's a type of person that even wants the next level.
So that's what you call it. That's ascension or retention. But this friend of mine, he thought he had to shoot down, sit down and shoot a course.
The issue with doing that is you're making the content in your course all about what you think will help people. And this is like low level online. guru or online mentorship this is really good because we're so self-consumed in our own expert we think we know what people want to learn right no let people tell you what they want to learn so so what i told my friend was like hey don't if you're if you're looking to start a course this year pause on it write down your curriculum or write down the structure of what you want to deliver but do it over live Zoom calls. Deliver your course over live Zoom calls or do it in person.
Like if you even wanted to do an in-person course and you wanted to capture it. So teach what you want to teach, but you doing it in front of an audience will allow for them to ask the questions and give you the feedback and tell you what can really make this thing bulletproof. I love that.
I love that idea and perspective. Like instead of... Take that curriculum and instead of doing a course, you're going to do like basically a workshop or a live event weekly.
And that's your curriculum. Each week is going to be a different curriculum for eight weeks. Like at church, we had discipleship. It's eight weeks.
Yep. So I absolutely love that because people nowadays, they do find course like to be cheaper, you know, not effective anymore. People want that intimacy. And then when they get that intimacy, what they're receiving is more effective. Right.
And I feel like it serves both sides better because when you feel more fulfilled when you're giving that help to that person because you've built a connection. And when you're receiving this type of information, you're also building that connection and you feel more empowered. You feel like someone's supporting you.
Someone's helping you. Someone's rooting for you. So I absolutely love that perspective. Don't do a course. Do a coaching program or do something weekly to help someone for a certain amount of time.
So good. Yeah, right. And this is why I think. like old time course creators are kind of scam artists because you don't care about their success. You're just like, here's 70 hours of content, all the information's in there.
Which all that content is going to be outdated at some point anyway, too. Yeah, because it took you so long to deliver it. This is why I love condensing the information and like, tell me what I need to do.
Like, because actually speed is how you charge more. If you can get people to like their answer quickly, they'll pay more for it. Like you could even deliver a course in a five-day live virtual event, right? Like, it's like, I mean, we do the challenge, which we charge what a course is kind of worth, but I think it's super valuable because I'm doing an hour of Q&A every day on these challenges, which makes it like super high value, but it also gets people to know that like, I can answer any question that comes my way. But it also doing that five-day challenge within a week, it's speed, you're doing once a day.
Yes. You know? So yeah, I mean, you could either, yeah, you can promote something you're gonna do.
And then just deliver it in a short amount of time. It could be one week. It also could be six weeks. It could be four weeks.
It could be eight weeks. It all just kind of depends on like what it takes for you to get people to that end result or from that point A to point B. And this is just like the business of helping people is the most fulfilling type of business. Like I just, like you're making sure people aren't going to scrimmage or scrummage the internet. Is it the word scrummage?
Is that what? Is that what the Americans say? Scour. That's better. Scour the internet for potential wrong information.
And most of the time, like information on YouTube isn't necessarily wrong. It might be wrong for you because it's outside of your context. So when somebody is giving information on YouTube and it's like how to get your first real estate investment property, it's out of context.
They're talking about a different city. They're talking about middle America. You live in LA.
You're like, so. So a lot of the times all coaching and consulting is, is adding their they need your context on their context. They just need to you need their perspective.
Yeah. It's all about giving perspective in their context. Yeah. So it's like if like in my case, it's like, dude, I can watch YouTube videos and buy gear and stuff. But like here's the space I'm working with.
You can't do that on YouTube. But like join the start your studio thing when like we'll do a weekly call and you show your space and I'll like that that there's the value there because you're they're getting my expert context on their situation situation you know um and so and so that's where like the power of like being able to charge you're you're you're charging people for speed you're charging people for results and you're you're you're charging people to to ultimately get them to a place they need to go quicker. And it gets rid of that conviction inside of you because you're seeing how much this changed their life.
Right. Because of the journey it takes you through. Yeah. Like when you were helping your friend that was doing or wanted to do his preaching course and you made him change it to a program and how much of the imposter syndrome he had just like on the phone with you versus now and he's just doing his thing and making his money and helping people. He's a completely different person.
Right. In a matter of a year. Because you saw what you did with him. It seemed like you moved mountains for him. So that feeling is like, wow, I can do, I can definitely charge more because I see the change that I did.
The impact in his life. Like this is going to help him grow more in the long run. Right. So he gets rid of that convention, convection. Yeah.
And it was honestly two or three calls. So two or three calls and he made like. 12 grand in his first launch of a program.
That's crazy. Which is like, I think for him was maybe a quarter of his salary. Wow. Right.
And he did this on Zoom once a week. So like, okay, so your full-time salary. Yeah. Like now it's really starting to like go crazy. It's like, okay, if I just tweak this and do this, but sometimes if we don't have that continual support, then we're going to resort back to like our safety net.
We'll always do that. Like, we'll just always slowly go back to our. limiting beliefs.
We slowly go back to our cheap mindset, but being able to charge, uh, what you're worth and what's the end of value that you're providing. Like, um, it's, it's, it's, it's actually a beautiful thing. It's, it's, I think it's a biblical thing. I think it's a, uh, it's like we were like the ability to create something from nothing that, Hey, I'm doing this content mastery workshop or these content mastery days.
I got 10 slots. Like that came out of my mouth. We put it on video and then people came to Las Vegas. And something I was so afraid of is now a routine thing in our business.
And it's just, it's crazy. Now it's like, if we never did that, all these people would have been robbed from not being able to experience the simplicity of creating content and just getting their YouTube stuff, you know, unlocked and all those things. Like it's, it's a.
It's an awesome thing. And I do think it's important that I mention that if somebody says no to your offer, it does not mean your offer is wrong or that you're wrong. It means they're either not ready. Or they're not a good fit.
They're just not your buyer. They're just not your buyer. They're not your audience.
And that's the thing with most people who aren't confident in who they are. And they're not confident in their product. And they're not confident in who they're called to specifically serve.
You'll feel like you're supposed to serve everybody. And when you serve everybody, when you get rejected, you're going to feel like everyone's rejecting you. But when...
When somebody says no to your offer and you know it's because they're not ready for it, it's a whole nother perspective shift. But if you want to cater to serving everybody, you're going to work harder and make less money. That is just the case.
If you are a generalist in whatever it is you do, you're just going to have to work harder because no one knows where you're at and they're taking a shot at you because you're cheap. So now you're getting people that buy because it's cheap. This is why I try not to use the word free. I don't, even if I'm doing like a free web class, I don't like using the word free. I'm doing this free web class because I don't want people to jump at something I'm doing because it's free.
So I want people to say, oh, Omar's doing a web class. Let me click on that because I love Omar or I want to learn what he's teaching. Oh, snap, it's free, cool.
Yeah. That. I don't want people to jump on because it was free.
Yeah, like even back to your lead magnet, the gear list isn't a free gear list. It's just get access to my so-and-so. Which is, that was premeditated.
Yeah, we thought that through. So yeah, is there anything else when it comes to offers that we can dial in? I think it's like how to sell it. How to sell it. Yeah, like the packaging of it.
Good. Yeah, so we kind of talked about the way you frame it. Yeah.
But honestly, I mean, that's a whole nother, that's a whole nother podcast in itself. Yeah. And I would say.
Because it goes so deep. Yeah. I would say check out the sales girls conversation because we talk, they talk about like letting people know the end, like, you know, like what's going to happen as a result of you buying your first home. So like we, we could make it about, we could make it about the, the stress of. of buying a home and like all it takes and offers being rejected and stuff.
And we get, or we could say, Hey, what would your guys'life look like? Like for me, when I bought my first home, five years later, we sold it and we, and $105,000 got just hit my bank account, changed my life forever. But like, I didn't know that's what I was really doing when I bought my first home.
I just didn't want to live in an apartment. Like that was like literally it. But when, when it comes to selling your offer, Yeah. You need to really reverse engineer where people are mentally, emotionally, maybe even spiritually when the offer is presented.
So this is why when people sell on social media, you're a low-level salesperson because you're not considering where people are emotionally, spiritually, or mentally. people are in a mindless state when they're on Instagram. Like people aren't looking to be sold when they're on YouTube. They're looking for information. So don't sell something on Instagram necessarily.
You know, like if it's like a cheap thing that makes more sense. Like if it's like a, you know, whatever, like you could sell, you could sell a cheap something, but, but you're not going to sell coaching necessarily on Instagram. You're going to sell coaching on a Zoom call. You're going to sell coaching in an event, whether it's online or in person. You're going to sell coaching in a conversation, not through your content, right?
So what you use the content for is to create the mechanism of how someone is sold. And a lot of times it could be a phone call. Like when Lewis Howes reached out to me and was like, hey, man, I need help with my studio in my basement.
I was like, oh, snap. Let's hop on a phone call. And all the sales conversation is, is like, tell me what you need.
Like, what are you looking for? Hey, man, like, I got this space. You know, I see what you're doing. It's amazing. You know, I just don't know what to buy.
I don't know. You don't have to be so like, stick to the script. Like, what would this happen as a result of me coming in? You can say like, do you think doing this in like a day is where you're at? Like, you don't want this to take a long time?
Like 100%. Well, that's what, that's why, that's why we do the dialed in a day. It's just a couple of zoom calls and then we show up for a day and it's done. It's like, sounds amazing. And so as far as the price goes, that's going to cost, it's going to cost about $15,000.
I've gotten people that say, whoa, that's kind of like pricey. That's what, I mean, yeah. That's fine because they're not your audience. And they can say that and just don't say anything. Hey man, that's kind of pricey for sure.
And then usually they're like. Let me think about it. Yeah. But don't you need to like, I thought you are like ready to take content to the next level.
I'm not saying Lewis did this, by the way. He was like, bro, sign the dotted line. Let's freaking do it.
The cool thing about that is you used to be scared of saying your price, like even through text. And when people would quote unquote reject you, you know, it was a big thing for you because, you know, it just didn't feel good. And then you got to a place where you would say your price and someone would say no. And you would just be like, okay. Cool.
And then you would say your price to a different individual and they'd be like paid, like they pay the invoice rate. And that's just a very freeing concept when you like really tap into that. Yeah.
And so kind of back to the, just like, how do you sell your offer? Especially if it's expensive, you just have to really consider where people are when you give that offer. So I like to call it like the vacuum. It's the place that like the only thing right now that the most important thing in the world right now is even if it's over a coffee date, if it's on a phone call, if it's on a Zoom call, if it's in a if it's at the end of an event, if it's at the end of a web class, like where are people when when that offer is delivered?
So the cheaper the price point, the less you have to worry about it. You still have to sell like your free content better be. freaking amazing for you to like really scale at that point um but if you're selling something like that's more than 15 2000 3000 plus you gotta you gotta talk somebody you need to talk to somebody so this guy was all in for our workshop he told me in the end i'm there you know how many people said i'm there and then i send them the link to the website and they never pay they just leave it there because you see the price because they see the price or now they like now they're just like Um, but I said with this guy, I was like, email studio at the video department.com.co and we'll have somebody call you.
And then you called and boom, boom, boom. Like, yes, it was a yes. But at the same time, him being on the phone, by the way, when somebody is on the phone, like take a payment too.
Like if you, while you have them say like, we can just start for X amount down and then we can set something up later. Like Don't, don't like maybe the price upfront altogether is like crazy and that's okay. Just create a payment plan or something. I don't know. Like that's a little bit more nuanced, but, but while you have people on the phone, it's best to just, you know, take the payment, take some form of payment on that call, you know, but that's how, that's how you sell it.
How you sell it. Isn't about the tactics. It's really about the. the space in which the offer is given. I can't stress that enough, right?
Like, so the more you, the more you do these calls and by the way, the more you actually sell your offer, fulfill on your offer and sell your offer and fulfill on your offer, it becomes a predictable thing that people know that they can join when they're ready. So like, and this is, it's so hard to see this when you're first starting your course. It's so hard to see that like, oh, this person has one of the greatest programs when it comes to this.
How do you have a great anything? You serve a lot of people in a specific way. You get a lot of people a specific result. So like I think about like there's not that many great programs out there online because most people switch and change too much.
Right. And so you can create the greatest program around a specific thing. and absolutely crush. And by doing that, it will maybe expand into other things.
So sell stuff, like create offers, make offers all the time. Everything you do should be an offer. This podcast, I started with an offer.
How would you like to know how to come up with something to sell and not have to worry about whether your content is profitable or not? you don't you like coming up with offers i mean i'm loving it like i was working with neil He's going to have an event. And I was working with him on his offer at his event. Oh, wow.
And by simply coming up with a thing that wouldn't cost him any more energy than what he's already doing, but it made his offer irresistible. It was just one element. It's because you had him frame it different, right? Yeah.
No, it was just. And I hope he actually does it. We actually got lunch soon. I'm going to put the hub in the car.
Tell him to find me. But he's going to offer a thing where he's going to do, you know, for people joining in this moment. This is what you call a MIFKI. It's MIFKI, I think.
MIFKI. Most Incredible Free Gift Ever. Yeah.
So. Yeah, his was that I'll do an event with you and I'll bring the talk. Wow. You just need to get people on a Zoom call.
That's like, you're at this guy's event who's got these incredible people on stage. And he's like, for everyone that signs up for this offer, I will do an event together. How cool would it be if we put on an event together?
Is it in a virtual event? It'd be virtual. If it was in person, he'd be willing to do it if it made sense.
But he's got clients who represent dozens, maybe hundreds of people. So we do an event. I bring the talk. We promote it together. And then boom.
And then there's a whole other back end side where he can give an offer, an affiliate, and then like, hey, you actually make your money back on this offer if you take me up on this. Because the cost to get in this event, if you get this many people and this many people buy the offer at the end of this event. You just get a check.
And this little tweet cost him nothing. Cost him nothing. No energy. He was, I mean, because he's already doing it.
He's like, bro, you don't know how many web classes I do for people in my programs all the time. Wow. I'm like, dude, make it a part of the offer.
So, like, that was kind of like, that came from the thing that I'm doing. Just like, hey, how cool would it be if I interviewed you or if you interviewed me? Like. And then you can use it for however, like you can use it for your internal purpose, things like that.
That's called a MIFKI thing. This is at the end of the podcast. Hopefully you're this far. That is the most incredible free gift ever.
It shouldn't necessarily cost you anything more than what you're doing. It can if you're starting out, but this is the thing that you can add into an offer that would take it, the value to the next level. I love that.
Yeah. Offers, everybody. What do you think?
What do you think? I think everyone has an offer, like an offer to give. So I think we should like all just kind of hone in on what your skill is or what like you're passionate about. Or, you know, it doesn't even have to be your passion, but like something that you constantly do every day that's going to solve a problem. Right.
And like make that an offer. Yeah. Because it's like literally like you said, out of thin air, you know?
Yeah. I noticed that, I mean, you did a call a couple of weeks or last week, a couple of weeks ago, and you were just helping a guy who is starting his event. because you've helped put on a ton of events at your previous situation. And the amount of insight, you were multitasking because I was sending you stuff and you were just giving him gain. And I think if he didn't have that phone call, it could have costed him $15,000 extra for all the you said, hey, don't do when it comes to the food and beverage thing, make sure that you ask for the I don't know, like the refreshments version, not the freaking thingy version.
And I was like, that difference was like 20 grand. And if he didn't know that information, he probably would have just got sold the 20 grand thing. But he's like, I didn't want to do dinner anyway to begin with.
I didn't even know that was an option. You know, like, so that's what you, you know, like, but, you know, I just noticed that. I noticed that you didn't even have to try to give him that game.
It just happened, you know. But it's because you've been through it so much. You like, like, that's what so much, a lot of people just. discount their experiences. They overlook it.
They overlook it. Yeah. Like literally being married for 10, 15, 20, 30, 40, whatever, being married for a long time. That's an accomplishment.
You could start consulting young couples. Yeah. It's called pre-marriage counseling, but in the, in the traditional, you know, the traditional sense, it's, it's traditional. It's, it looks like therapy in the, in the, your offer, you know, It can look like a retreat. It can look like a few dinners.
It can look like you flying out to them. Like you, like, this is what's so cool about offers is it can like, you can build your life around offers and have a blast serving people. 100%.
Anyway. All right. Offers department. Appreciate you guys for listening.
If you could subscribe, I never asked for a subscribe, subscribe wherever you're listening to. And that's okay. I'm chilling.
And if you have any questions, feel free to drop them on YouTube or DM. Yeah, boy. Follow me on IG. Let's get it.