Community Launch Workshop by Pat and Alexis

Jun 14, 2024

Community Launch Workshop by Pat and Alexis

Welcome and Introduction

  • Hosted by Pat and Alexis from Circle
  • Highlights:
    • Community Launch Workshop (Part 1)
    • Announcement of winners from the Build Your Dream Community Challenge

Build Your Dream Community Challenge

  • 3-day challenge to help launch and build a community from scratch.
  • Participants outlined and shared their community ideas.
  • Winners announced:
    • Winner 1: Shannon - Community for people transforming their backyards
    • Winner 2: Nancy & Amy Harrington - Sisterhood for women entrepreneurs
  • Gifts from Circle announced:
    • Extended 21-day trial of Circle
    • 20% off Circle’s annual Pro Plan using code 'SPIChallenge' (expires June 2nd)

Launching Your Community

  • Start Small and Intimate: Do not aim for a massive launch instantly.
  • Restaurant Analogy:
    • Community is like launching a restaurant; you start with close interactions and intimate groups.
  • Community Origin: SPI's community concept grew from in-between session conversations at FlynnCon.
  • Shift to Community Business Model: Changed the whole business model to revolve around community post-2020.
  • Community Platforms: Utilized platforms like Clubhouse and Circle.
  • SPI Pro & Learner Community: Launched in 2020; later introduced All Access Pass.

Phases of Community Launch

Idea and Validation

  • Validate Your Idea: Check if other communities exist, gauge audience interest, and organize small community events like webinars.
  • Keep It Simple: Start with a limited menu from your list of features.
  • Invest in Software: Recommendations for Circle.

Phase 1: Alpha Launch

  • Private VIP Dinner Party Analogy: Invite only a few motivated users.
  • Benefits: Intimacy & Real-time Feedback: Test systems, menus, collect feedback.
  • Strategy: Personal Invites: Use video invites to make participation feel special.

Phase 2: Beta Launch

  • Soft Launch: Open to a slightly larger group than Alpha, maybe starting to charge.
  • Key Aspects: Building buzz, refining logistics, perfecting onboarding process.
  • Maintain Limited Menu: Limited but effective spaces and events.
  • Early Access Pricing: Founding member pricing, celebrate founding members.

Full Scale Launch & Post Launch Strategy

  • Power of Stories: Use testimonials and transformations to create buzz post-launch.
  • Create Events & Rituals: Regular events keep the community engaged.

Special Offerings

  • SPI All Access Pass:
    • Courses: Access to all SPI courses, new Community Business Blueprint course.
    • Accelerators: Structured, synchronous cohort experiences.
    • Community: Active entrepreneur community, SPI Team support, guided learning.
  • Circle Offers:
    • 21-day trial at try.circle.so/spichallenge
    • 20% off annual pro plan with code 'SPIChallenge', expires June 2nd.
    • Book a call with Circle team for personalized support.

Closing Remarks

  • Key Takeaways: Start small, collect feedback, stay engaged with your community. Be honest about your capacities and let your community grow organically.
  • Next Steps: Join the SPI All-Access Pass, make use of Circle's offers, and plan your community launch.