Social Media Content Creation and Design

Platforms and Types of Content

• Instagram: Post, Story, Reel
• Facebook: Post, Cover
• WhatsApp: Status
• TikTok: Video
• YouTube: Thumbnail

Design Tools and Templates

• Canva
  • Templates for various types of content (e.g., posters)
  • Magic resize and design suggestions
  • Multiple design elements (text, styles, elements)
  • Specifically designed elements available for Canva users

Design Process Overview

1. Text
   • Changing fonts (e.g., from Soltion to Mahara)
   • Adjusting font size and style (capital, small, underline)
   • Aligning text (left, right, center)
   • Text spacing and line height adjustments
   • Adding effects like shadows and outlines
   • Customizing color (e.g., red, neon)
2. Elements
   • Incorporating different styles, inserts, and borders
   • Customizing border weight and corner roundness
3. Uploads
   • Adding user’s own images or logo
4. Advanced Editing
   • Layering, forwarding and backward positioning
   • Basic design principles, e.g., alignment and spacing

Tools for Advanced Users

• Photoshop
• Illustrator

Summary

• Mastering these tools and processes will enhance the quality and effectiveness of social media content.
• Utilize the full range of design options to create visually appealing and engaging posts.