Interview with John Connelly, Global CEO of Interblock

Introduction

• Interviewer: Tim Paul from Gambling Insider
• Interviewee: John Connelly, Global CEO of Interblock
• Discussion includes company insights, industry trends, and future outlooks.

Personal Note

• John Connelly: Undertook a 10-year initiative to catch a Marlin, displayed as a backdrop from Hawaii pre-COVID.

Impact of 2021 on Interblock

• 2021 was challenging for the industry overall, with regional variations:
  • North America: Strong recovery post-COVID
  • Europe & Asia: Struggling with waves of COVID cases
• Gaming sector saw record numbers post-COVID in certain regions
• Online sports betting and gaming increased significantly, particularly in North America
• Interblock experienced unexpected growth in electronic table games (ETGs) during and post-COVID

G2E Review

• Attendance lower than previous years but higher-quality attendees (decision-makers, owners, executives)
• Invitation-only stand to protect innovative ideas
• Positive reception; provided an exclusive environment focused on high-level interactions

ICE and Future Plans

• ICE to mirror the Vegas G2E show, targeted at European partners and customers
• Similar product launches and technology demonstrations planned

Industry Trends for 2022

• Increasing correlation between online gaming and traditional casinos
• Unified approach to content and cross-marketing promotions anticipated
• Continued demographic shift towards different types of players in ETGs
• Casinos’ advantage over online gaming due to comprehensive infrastructures (e.g., spas, shows, shopping)
• ETGs making casino environments more social to attract diverse player demographics

Labor and Economic Impact

• ETGs can address labor shortages and reduce operating expenses
• ETGs are forecasted to expand, with currently less than 2% of North American casino floors being electronic

Global Scale and Partnerships

• Significant investment in Asia Pacific, Latin America, and Europe
• Introduction of region-specific products
• Cross-regional best practices applied to online offerings

Summary of 2021 and Outlook for 2022

• 2021: Surprising, with resilient industry and accelerated opportunities
• 2022: Expected to see increased innovation, M&A activity, and economic strength for companies

Conclusion

• John Connelly is optimistic about the future, indicating diverse opportunities and faster strides in the gaming industry.