Transcript for:
Empowering Young Black Entrepreneurs

my name is somra and I'm an entrepreneur but I didn't become an entrepreneur until I was 39 years old before that I was fascinated by Innovation and Entrepreneurship but I didn't see myself as an entrepreneur this is despite the fact that when I was in Middle School both of my parents had started small businesses my mom as an independent filmmaker and my dad is a solo lawyer but if you had asked me then if I knew any entrepreneurs I would have said no my parents didn't talk about themselves as entrepreneurs or to me about entrepreneurship so I didn't see them as entrepreneurs they talked to me about college and getting a good job they were Overjoyed when I got an internship in finance but when I got my first full-time job at an early stage startup that perhaps you have heard of Google they were worried they said do real people actually work at that company what do they do I went through most of my education and career believing that entrepreneurship was a pathway for some but not for me when I was at Stanford Business School I saw all of these eager entrepreneurial types around me who seemed to know how how to be an entrepreneur already they spoke the lingo they knew which classes to take which people and professors to hang out with to make magic happen that's what it seemed like to me magic there was this talk of unicorns and this Mystique around what would lead to success and the Magical Playbook seemed to have been shared with a very specific group and that group did not look like me these people had the confidence and the connections to make things happen manifesting new companies from ideas on napkins I did not understand how to do that type of manifestation so I kept working to get good job after good job and I told myself I was not entrepreneur material I learned how to do jobs but I didn't learn how to make jobs it wasn't until I saw other black women around me launching new Ventures and calling themselves entrepreneurs that I really began to believe I could do it too and by that point I was 39 years old my journey is far from unique even now when I talk to young black folks about who they see as entrepreneurs I hear Mark Zuckerberg Elon Musk Bill Gates and when they do name black entrepreneurs they very specific Lanes in sports Michael Jordan Steph Curry Serena Williams in entertainment Beyonce Jay-Z maybe nipy hustle I want to change the narrative around who becomes an entrepreneur in this country so this is the work that I do I work with young black folks to help demystify entrepreneurship so they can learn how to make jobs and not just do jobs we should all care about this entrepreneurship has driven extraordinary wealth in this country of the hundred wealthiest people in the United States 63 of them built their wealth in their own lifetimes through companies they founded themselves only one of those 63 is black we should all care about this and it turns out there is a way to move the needle we have an opportunity to demystify entrepreneurship for black young people and if we get this right the potential for all of us is enormous so what should we do first we need to share the multiple Pathways to entrepreneurship with young people so that they can see themselves reflected in them there are so many different ways to be an entrepreneur from side hustling to small business ownership entrepreneurship building a high growth tech company and many more but one of those Pathways the high growth tech one gets way more attention than the others there's a whole culture and a guy in a hoodie Persona that goes along with that pathway it's not really very inclusive so in our work we share all of the pathways to entrepreneurship with young people and we help them find what feels like the right fit for them we share the origin stories of other entrepreneurs who have walked a path that our young entrepreneurs might want to explore we help them understand that they can show up as an entrepreneur in a way that feels authentic to them and that there's no one way to be an entrepreneur and that leads to the next thing we need to do we have to intentionally provide a much more diverse set of role models to young people we can talk about Mark and Elon but we also have to highlight taupe who founded cly or shantee who created black girl sunscreen there's Robert who started Compass real estate and Julia who launched Planet forward a decarbonization platform there is a deep Legacy of Entrepreneurship in communities of color and there are countless black innovators across every industry that we can and should be raising up as role models and we need to make those Role Models feel proximate so that young people can say I can see myself in this person and their journey and I don't have to wait 20 years to get started one of the best ways to make Role Models proximate is through nearer mentorship our near peers are young entrepreneurs who are just just a few years farther along in their Journeys like Amed who's a freelance filmmaker or Jada who has her own L Tech business or Florence who's an emerging product designer she helped design these shoes I'm wearing each of these mentors can bring their own authentic identity as a young entrepreneur to demonstrate what's possible for other young people finally when I think about the biggest drivers of entrepreneur inequity in the end it all comes down to relationships who has access to the relationships who will help them achieve their goals and who doesn't this is social capital and it's just as critical to entrepreneurial success as Financial Capital every successful entrepreneur I've spoken to can point to an introduction or an opportunity that came to them through their relationships that changed the trajectory of their Journey and accessing and mobilizing your social capital is a skill that can be learned it's not just something that some people know how to do and others don't so in our work we help young people understand who is in their networks already we help them build the confidence to reach out to those who might be willing to support them we help them build fluency with tools like LinkedIn we help break down what can feel like a really complex and scary process around building your entrepreneurial Network into more approachable pieces and we take an asset-based lens affirming that young people already know people who can help them achieve their goals I've seen young people go from tentatively curious about entrepreneurship to seeing themselves as entrepreneurs in the span of 10 weeks I've seen the spark that grows when young people see identity affirming role model often for the first time who are innovators and I've seen the feeling of power and agency that comes from recognizing the social capital that you already have that can help you achieve your goals this is the real magic this is the work that I do but we should all care about this because it matters well beyond the young people we serve if you care about Equity the median black family holds only 15% of the wealth of the median white family if we're only teaching black young people how to do jobs and not make jobs then we will continue to see that wealth Gap persist if you care about the economy closing the earnings Gap could add over 8 trillion to the US economy by 2050 that's that's a t trillion and if you care about the resilience of our Workforce especially given Technologies like AI it's imperative that we teach young people how to make new jobs by one estimate people in the lowest income brackets could be up to 14 times more likely to need to change jobs due to AI if we're only teaching young people how to do jobs that exist today then we're not actually preparing them for their future I'm proof that you can start to see yourself as an entrepreneur later in life and still do something meaningful I started my organization 4 years ago at 39 and while we're still early I believe we have big things ahead but I also believe that if I had started at 19 or even 29 I would be at a different stage as an entrepreneur today I'd probably be on my second or third startup I'd have already learned some lessons that I'm learning right now I'm also working to unlearn Decades of not seeing myself as an entrepreneur imagine the magic that would be possible not just for them but for all of us if our young people could start to see themselves as makers of jobs and not just doers of jobs earlier on thank you