Mastering Sales Voicemails

Introduction

• Cold calling can be challenging.
• Voicemails can be a vital part of the sales process due to the busy schedules of decision-makers.
• Learning how to leave an effective voicemail can leave a lasting impression on prospects.

The Three Most Important Ingredients for Effective Voicemails

1. Brevity

• Keep it short: Aiming for less than 30 seconds is crucial.
• Elevator pitch: Short, impactful, and to the point.
• Respect the buyer's time: Effective communication within a limited timeframe.
• Quote from Jason Bay: "Good rule of thumb is keeping it around 30 seconds."

2. Content Balance (80/20 Rule)

• 80% Valuable Information:
  • Focus on the problem you solve and how you help the prospect.
  • Avoid talking about your company.
  • Provide specific benefits tailored to the prospect.
• 20% Personalization:
  • Mention any common connections or research done.
  • Use social proof to build trust.
  • Show that you're not just an AI bot.
• Example: Quick mention of a mutual connection or a company you've helped.

3. Clarity

• Crystal Clear Message:
  • Concise with proper balance between information and personalization.
  • Ensure the prospect can easily understand the message.
• Slow Down: Speak slowly and clearly.
• Repeat Key Elements:
  • State your number twice.
  • Spell out complicated names or email addresses.
  • Example: "It's Will Barron from sales.com, 111-222-3333."
• Record and Review:
  • Listen back to your voicemails to ensure clarity.
  • Adjust speaking pace, enunciation, and clarity.
• Practical Tips:
  • Consider using higher-quality microphones for better sound.
  • Get feedback on voicemail clarity.

Proven Voicemail Template

• Example Template:
  1. Hi [Name], it's [Your Name] from [Your Company], [Your Number].
  2. Mention a common connection or relevant information about the prospect.
  3. Explain how your product/service is relevant and beneficial.
  4. Repeat your name and contact information.
  5. Mention a follow-up email.
• Sample: “Hi [Name], it’s Will Barron from sales.com, 111-222-3333. I’m calling because I was reading your LinkedIn profile and noticed we're both connected to [Common Connection]. I want to tell you about a product that is relevant to your work at [Company]. We’ve helped similar companies drive [outcome] in [timeframe], and I think we can do the same for you. Again, it’s Will Barron from sales.com, 111-222-3333. I’ll follow up with a quick email.”

Conclusion

• Short voicemails with value and clarity are effective.
• Balance information and personalization.
• Ensure the prospect remembers how to reach you.
• Use practical steps and feedback to refine your voicemails.

Continue learning by exploring more resources and videos.