Acquiring SEO Clients via Cold Outreach

Oct 4, 2024

How to Get SEO Clients Through Cold Email Outreach and Audits

Overview

  • Objective: Acquire SEO clients by conducting cold email outreach, performing SEO audits, and presenting potential clients with proposals and estimates.
  • Tools Used:
    • GetMSEO.com: Source for SEO leads.
    • UberSuggest: Used for SEO auditing and keyword analysis.
    • Google PageSpeed Insights: Analyzes website speed and technical performance.
    • Roi Calculator: Estimates potential traffic and revenue impact from SEO efforts.

Process

1. Lead Acquisition

  • Source: Use GetMSEO.com to purchase leads.
    • Cost: $15-$20 depending on the quantity.
    • Leads are received in a Google Sheet with messages and replies.

2. SEO Audit

  • Tools: Use UberSuggest for a comprehensive SEO audit.
  • Steps:
    • Run a site audit.
    • Analyze Google's PageSpeed Insights by entering the client's URL.
    • Review technical issues, especially on mobile (e.g., image formats, JavaScript, CSS).
    • Identify low traffic and potential technical improvements.
    • Use WordPress plugins for optimization if applicable.

3. Keyword Analysis

  • Objective: Identify high-intent keywords that are relevant to the client's services.
  • Steps:
    • Analyze current keyword rankings and traffic.
    • Choose 10-20 relevant high-intent keywords.
    • Use UberSuggest to identify keywords with good traffic potential.
    • Build a keyword list targeting the client’s main services and location.

4. ROI Estimation

  • Tool: ROI calculator to project potential results from SEO improvements.
  • Key Metrics:
    • Keyword search volume.
    • SEO difficulty.
    • Cost per click (CPC) for Google Ads.
  • Projections:
    • Estimate potential monthly traffic and revenue.
    • Highlight the cost savings vs. Google Ads expenditure.
    • Set realistic expectations for the client.

5. Proposal Creation

  • Components:
    • Include the SEO audit results.
    • Technical issues and recommended fixes.
    • Keyword analysis and ROI projections.
    • Pricing for services (typically $297 for small service businesses).

6. Client Engagement

  • Communication:
    • Send the proposal and schedule a call to discuss it.
    • Follow-up multiple times to ensure the client understands the potential value.
    • Offer an introductory service to address immediate issues.

Conclusion

  • Goal: Demonstrate the value of SEO services by showing potential ROI.
  • Strategy: Use visual aids and detailed projections to convince clients.
  • Outcome: Aim to build a long-term relationship by proving the potential financial benefits of SEO improvements.