Growing a Business in 2024

Key Metric for Growth

• Number of Sales Calls: Booking more sales calls is crucial.
• Impact on Closures: The number of people you can close is directly linked to the number of leads.
• Illustration: If closing 1 out of 10, and only getting 10 calls every few months, growth is limited.

Lead Generation Strategy for 2024

Why Cold Emailing?

• Cost Efficiency: Lower monthly costs compared to paid advertising and agencies.
• Accessibility: Suitable for businesses of all sizes.
• Scalability: Easily scalable without limitations.
  • Example: 5 inboxes reaching out to 100 people/week → Increase to 100 inboxes.
• Direct Engagement: Allows direct, personalized interaction with potential customers.
  • Contrast with billboards as a broad scope tool.

Building a Lead List

• Tools: Mention of Instantly’s lead finder tool.
• Manual Process: Using Google Maps, visiting company websites, and finding decision-makers.
• Automated Options: Fiverr or Upwork for web scraping.
• Public Directories: Example: BNI for names and company information but requires further enrichment.

Cold Emailing Software

• Recommendation: Instantly is preferred for its ease of use and centralized platform.
• Setting up Campaigns: Adding leads directly from lead finder to the campaign.
• Buying Domains: To prevent main domain from getting blacklisted and to maintain professional communication.
  • Setting up DNS Records: Authenticating emails using SPF, DKIM, and DMARC.
• Email Providers: Use Gmail or Outlook, setting up MX records for email deliverability.
• Email Signatures: Setting up and editing signatures for multiple accounts in bulk.

Importing and Warming Up Accounts

• Bulk Import: Using CSV for quick setup.
• Account Warming: Minimum 3-6 weeks before outreach begins.

Crafting Effective Email Campaigns

• Sequences: Inserting variable data for personalization.
• Templates: Using pre-built or creating custom templates.
• Subject Line: Short and relevant to the email content.
• Personalization: Tailoring messages to be relevant and specific to the recipient.
• Using AI: Employing AI prompts to create custom opening sentences.

Testing and Scaling

• Scheduling: Choosing best times for outreach, excluding weekends.
• Options Customization: Daily limits, tracking, and target selection.
• Clear Call to Action: Ensure emails have a compelling and clear CTA.

Additional Resources

• Materials: Available on the website and Facebook Community for support.
• Software Tutorial: Mention of a video tutorial for using Instantly.

Conclusion

• Summary: Time and effort are key; following structured steps can lead to scalable growth.