well that's one of the missions that we started to run with was to enable business growth for our retailers existing ones or new ones and so the way we help them is basically uh it doesn't matter if you are in a tier 2 or a tr3 uh town in India earlier they used to get uh exposed to very limited selections only the what the regional wholesalers were getting to them right but with Iran we wanted to make sure that the entire uh catalog ofodan is available to all these retailers across the country and not just available in in but being able to ship them all the products within two to three days of their ordering giving them competitive prices and there was a big uh Gap in terms of that whenever these retailers used to visit these big big Mondays or shops they had to buy in bulk because that is how they were able to uh justify their shipping costs and all those things whereas because of Iran being an online platform and because of economies of scale we were able to you know allow them to order smaller uh so that also will sort of help them reduce their working capital and they can sort of invest that money in in other growth areas and so on and so forth there were multifold effects of how this would have led to a growth for the retailers yeah I think so we are a e-commerce platform um any e-commerce platform anywhere in the world is mainly running out two to three Technologies there are multiple other Technologies but the large ones are internet is one big technology mobile phones uh you know is another one the smartphones and then you have a deep personalization through machine learning algorithms and whatnot and you make what what that enables you to do is you are able to expose the entire catalog so there is ubiquity uh of uh um you know Goods that are being sold so anybody can buy anything from anywhere there is price Discovery right so price is not being hidden anywhere so price is available to everywhere anytime and you can order anytime uh 24 bar 7. so and that's what we rely on also so to be able to sort of run the entire business yeah I think see we are our e-commerce platform so we are not manufacturers of anything we are mostly enabling trade between two parties which is a manufacturer or a importer or a Trader to the retailers right who are the who are then going to sort of sell it to the end consumers and so we are enabling that trade in in general and if if somebody wants to get on board with us uh for the retailer it's pretty simple uh you need to have some kind of a business validation like uh you know if you have a GST uh certificate or any anything any any government issue certificates which certifies that you are a business you can get onboarded within 24 hours of uh you know submitting those documents and you can start doing business on on on on on platform from the sourcing perspective it's a little more uh selective because we want to make sure that we are offering high value uh low cost products to to our retailers so there it is a lot more rigorous process unless you are already an established brand there we are more than happy to have you onboard it but other than that it's yeah for the retailer it's pretty simple absolutely yes I think in today's day and age uh uh you know unit economics is I mean one of the key areas for us uh Focus areas I think um ever since uh I think mid of 2021 that has been one of our key strategies so instead of having mindless growth we wanted to make sure that we are having a lot more conscious growth while being aware of our costs so that's I won't say that we have already achieved that but we are well on on the path towards towards unit economics yeah yeah see that that unicorn is a lot of so it unicorn is is I mean when we became a unicorn right um it was okay what is the growth potential of this particular problem statement right what is the Tam um who are the people who are executing this uh or running this or building this business so what is their background where are they where they're coming from and how is the growth trajectory looking in the short term so the companies might want to take a bet on you and you can drive higher valuation but the environment has to be conducive for that I think back in the day it is very hard to become a unicorn right now in 2023 but back in 2021 it was a anybody could with small you know with a good potential you would immediately become a unicorn I think we are primarily a technology company right I mean there is a there's a e in front of our Commerce which is electronic Commerce and I think the our entire go to market or our entire pitch is that we will uh make uh the way trade happens in India better by leveraging technology and that is the that is the entire premise of our existence uh so yes so the answer to your question is absolutely yes and I think we want to be on the Forefront of um any technological innovation that happens within this country especially when it comes to the B2B trade that happens [Music] thank you