Steve Neale's Genre Theory 🎥

Overview

• Relevant for Eduqas A-level Media specification
• Important to understand and apply to set texts

Main Parts of the Theory

1. Repetition and Difference

• Repetition:
  • Genres consist of familiar, repeated elements.
  • Examples in Horror films: dark, low-key lighting, tense music, jump scares, abandoned buildings, nighttime settings.
  • Audiences enjoy repetition because it is familiar and easy to identify.
• Difference:
  • Genres also consist of elements that are different or unconventional.
  • Example: Cabin in the Woods uses familiar horror conventions but introduces unexpected twists.
  • Differences can engage and surprise the audience, making the genre feel fresh and original.

Application to A-level Texts

Example: Kiss of the Vampire Film Poster

• Conventional Elements (Repetition):
  • Bats
  • Moonlight
  • Castle
  • Red colors to signify blood
  • Mention of the word 'vampire'
  • A man in a black and red suit
  • A damsel in distress
• Unconventional Elements (Difference):
  • Female vampire
  • Male victim at the mercy of the female vampire
• Conventional elements engage the audience by being familiar and understandable.
• Unconventional elements intrigue the audience by being unusual and different.

Key Takeaways

• Balance of Familiarity and Innovation: Both repetition and difference are crucial for genres.
• Analytical Approach: When analyzing media products, consider both the conventional and unconventional elements.
• Audience Engagement: Familiar elements make the genre recognizable; different elements keep it interesting.