Importance of Personalization in Lead Generation Campaigns

Key Takeaways

• Personalization Increase Sales: Personalized campaigns yield more sales compared to generic ones.
• Changing Times: Four years ago, generic emails were enough, but with the average person receiving 121 emails daily, personalization is now crucial to stand out.

Time Consuming Nature of Manual Personalization

• It is incredibly time-consuming to manually personalize emails.
• Example: Personalizing and sending 200 emails a day would take 16+ hours.

Solution: Be Human Platform

• Be Human: A platform that helps in creating personalized videos at scale.
• Not Sponsored: The speaker is not sponsored but shares the positive results clients have experienced.

Steps for Using Be Human

1. Template Recording: Record a video template saying placeholders like first name, last name, business name, etc.
2. Connecting Data: Import data using various methods like Google Sheets, integrating with apps, or APIs like Zapier.
3. Sending Videos: Utilize LinkedIn, cold emails, or send directly from the platform to generate thousands of personalized videos instantly.

Features of Be Human

• A.I. Studio: Main product for making personalized videos.
• Template Options: Create your own, use existing templates, or community templates.
• Distribution: Send videos via email, SMS, LinkedIn, or upload to a platform of choice using API.
• Response Collection: Collect responses directly from viewers.
• Versatility: Not just for cold messaging but also for situations like email sign-ups, scheduling calls, and sales calls.

Conclusion

• Video Quality: The videos may not be perfect, but they are effective, especially when viewed at higher speeds.
• Recommendation: Check out additional resources on AI lead generation tools used by the speaker’s company.