Branding Secrets from the Bible - Myron Golden

Introduction

• Discussion on branding differences and their impact.
• Case study questions: Rolls-Royce vs. Honda Accord, Timex vs. Rolex.

Definition of a Brand

• A brand is a name.
• Examples: Rolls-Royce, Timex, Louis Vuitton.

Biblical Perspective

• Proverbs 22:1: A good name is better than riches.
• Hebrew word for name: Shem (honor, authority, character).
• A brand should embody these qualities.

Story and Symbol

• The story behind the name creates the brand.
• Examples: Car brands (Rolls-Royce), Watch brands (Rolex vs. Timex).
• Symbols reinforce the story: Logos, slogans, jingles.
  • Examples:
    • ClickFunnels logo.
    • Slogans like Coke’s “The real thing”.
    • Charmin’s “Please don't squeeze the Charmin”.

Creating a Premium Brand

• Premium brands are seen as premium due to their price and the story they convey.
• Example: No one looks for the cheapest heart surgeon, they look for the best.
• Pricing ties into the perception of quality.
• Key Idea: “If you are the best, nobody expects you to be the cheapest; if you are the cheapest, no one believes you are the best.”

Elements of a Brand

• The name: Captures the story and essence.
• The story: The experience and excellence the brand stands for.
• The symbol: Visual cues that remind of the story and name.
• The slogan: Short phrases that encapsulate the brand message.
• The jingle: Musical elements that stick in people's minds.

Living Up to the Brand

• John 1: 1-3 & 14: The word became flesh (Jesus lived according to his word).
• Application: When one’s word matches their actions, they become trustworthy.
• Importance of keeping promises and maintaining honor in business.
• Excuses are not valued by others; actions are what matter.
• Jesus’ approach: No excuses, just action (“Take up your bed and walk”).

Personal and Business Application

• Rise to a level where word is bond; creates trust and reputation.
• Example: Rolls-Royce dealership experience - exceptional service builds a strong brand.
• Give clients a premium experience to reinforce your brand.

Example from Genesis

• Genesis 12: God's promise to Abraham: Making a great name (Shem).
  • Overcame initial shame (childlessness) to become famous.
• 1 Kings 3: Solomon’s fame as an extension of his great name.
• Aim: When your name is spoken, clients should tell positive stories, amplifying your brand.

Key to Success

• Results for clients are the real measure of your brand.
• Honor commitments to build long-lasting trust and reputation.
• Psalm 15: Characteristics of someone who will dwell with God - keeping one’s word even to personal detriment.
• God as the Model: “The God Who Cannot Lie”.
• Be the entrepreneur who mirrors this integrity and reliability.

Conclusion

• Biblical principles for branding: Honor, reliability, service, and keeping one’s word.
• These create a strong, trustworthy brand that clients believe in and advocate for.
• Call to action: Share, like, comment, and subscribe.

Final Thoughts

• Personal anecdotes emphasizing transformation through integrity.
• Encouragement to be a person of honor in all dealings.