How Google Search Works - Introduction Lecture
Founders and Usage
- Google Founders: Larry Page and Sergey Brin founded Google in 1998.
- Global Usage: Billions of search queries daily for various information like news, recipes, reviews, and directions.
- Entryway: Google serves as an entry point to favorite websites; popular search terms include 'YouTube' and 'Google'.
Importance of Being Googleable
- Website Visibility: Essential for websites to be indexed and ranked well on Google to connect with the target audience.
- Understanding Search: Knowing how a Google search results page is assembled aids in finding opportunities to maximize a site's visibility.
Series Overview: "How Search Works"
- Presenter: Gary, an engineer on Google’s search team.
- Format: Five-part series exploring the mechanics of Google Search.
- Purpose: Increase visibility of sites by understanding search mechanics.
Key Topics Covered
- Crawling:
- How Google discovers URLs and explores the internet.
- Indexing:
- How Google understands what a page is about and its relationship to other pages.
- Storing information in a searchable format.
- Serving:
- The process by which Google serves and ranks results.
- Breakdown of results page components and visibility attributes.
Final Takeaways
- No Payment for Crawling/Ranking: Google does not accept payment to crawl a site more frequently or rank it higher.
- Content Quality: High-quality content is crucial for visibility; gibberish text performs poorly in search results.
Upcoming Episodes
- Next episode will delve into the crawling process.
- Encouragement to engage with content by liking and subscribing.
Note: This introduction sets the stage for a deeper exploration into Google Search, promising practical insights into improving site visibility.