[Music] the floor is all yours my friend awesome let's get started guys if you missed the replay from yesterday definitely encourage every one of you guys to go back and watch it i dropped the link in the chat and [Music] if you go back and watch it it's gonna give you an amazing foundation of who you need to become as a human being and as an entrepreneur to be able to scale your agency to ten thousand dollars if you do not go back and watch that you're going to miss a few extremely key components to helping you hit that 10k mark so with that in mind who has not seen it drop a one below if you have not seen it if you have not seen it drop a one below okay so there's definitely over 10 of you guys over 20 of you guys cool what i want you guys to do is after today's call go back and watch it because we talked about how this 10-day workshop is gonna play out what the goal is and then we really dove deep on who you need to become and how you need to level up first as an entrepreneur to be able to then go out and execute on everything that i'm about to teach you guys over the next 10 days so with that in mind if you did miss it i'm so sorry but we're gonna have to keep going with day two i can't repeat day one uh but day two is all going to be about niche selection so regardless it's gonna be super valuable no matter where you're at and uh that being said let's dive in if you guys are ready drop a one below show some love and let's do this hey how many of y'all did the homework from yesterday for those that were here actually did everybody you want to show it you want to show it oh my god look at all of you got a lot of action takers in here joel that's what i love about this community there's a lot of people that do the work jason's got it framed okay i just wanted to see this did it help john did it help for you see john showed me his well now he's frozen uh who isn't frozen that did oh john's back who did the the homework yeah it was it was uh extremely uh extreme you know extremely helpful but just it just made me get real you know with myself and um and you know like you guys had said i to actually physically write it out it just it brought it for somebody it just played this game with your mind it just brought it to a whole other level of accountability and um yeah it was killer man great stuff love it thank you great to hear sweet all right guys here we go day two is all about niche selection now all of you guys want to know how to pick the perfect niche i know every single one of us has asked which niche should i go after and today we're going to break down everything that you're ever going to need to know about picking the perfect niche to scale your agency to a whole new level specifically we're going to go over everything you need to know before picking the perfect niche then we're actually going to go ahead and pick your niche and then i want to talk about three things that i think are really important should i go into a niche that's saturated or not saturated because everyone talks about that i'm also going to ask the question what would joel do and i also want to talk about when you should switch niches because a lot of us go into a niche and then we don't commit like we talked about yesterday so i want to set some really clear guidelines on when you actually should and when you shouldn't there are a few cases where it makes sense most of the time it doesn't but there are a few cases where it does and we're going to break down those specific scenarios now if you're ready to dive in drop one final one below and let's get started so everything you need to know before picking the perfect niche first things first this is the most important lesson there is no perfect niche guys i'm sorry to break it to you but the reality is that every niche sucks okay there is no perfect niche not chiropractors not gyms not e-commerce not roofers not water damage not anything else every niche sucks the sooner that you guys can accept this the sooner that you can start operating from a place of truth and start leveling up to make your niche amazing the reality is that every niche sucks and finding the perfect one is not going to solve your lack of entrepreneurial abilities the key is to pick a niche commit to it long enough to make it work for you and for you to level up so that the niche works hey joel real quick can we talk about that rule that we said yesterday i know you had like 20 rules which one you gotta stick to one goal for six months that rule yes guys the six month contract obviously you guys all went out and uh filled out the contract but i truly believe that you should pick one niche and stick to it long enough so that you can actually level up and make the niche work for you because again the reality is there's no perfect niche for you guys to select and the other truth is that your niche is not going to solve your problems you're going to solve your problems so instead of trying to just pivot to a new niche to make things easier for you you should ask yourself how can i be better and make my niche work for me i almost gave up on chiropractors as a niche because i thought it wouldn't work and now we have over 100 chiropractor clients and for every single niche there's people doing big numbers so that should tell you more than anything else that the niche is not the problem the problem is always you that's the first thing you guys need to know about picking the perfect niche like i said rule number two don't find a better niche become a better entrepreneur the way that we make niches not suck is by being better by learning to solve more problems for the niche by learning how to sell to a niche even if they're broke by learning how to sell in a niche that has a lot of money but a lot less people in it like surgeons for example instead of trying to fix the niche by switching or by finding a perfect one we should look towards leveling up before you want to pick a niche you also want to know the niches pros and cons now the reason i made this a bullet is because every niche is going to have upsides and downsides so whenever you guys are asking yourselves oh what's the perfect niche what's the best niche out there the reality is that like i said there is none it's just a matter of understanding the pros and cons behind every niche and deciding which pros and cons you want to align yourself with so i'm going to give you three examples here in real estate who knows how many realtors there are in the us drop it in the in the comments below drop it them below or take a guess someone said tons yeah there's over a million realtors okay out of a thousand realtors how many do you think are making seven figures drop it below someone said one i think that kind of proves the point not not many so with that niche the reality is anyone can go out and get their real estate license no no there's nothing really stopping you besides one test investing some time and investing a few hundred dollars so with that in mind the upside of the niche the good thing behind the niche the pros behind the niche is that it's so easy to get booked appointments because you never run out even if you and five friends launched a real estate agency there would still be thousands more realtors to target that you haven't personally reached out to or them the downside is that because there's a lower barrier to entry they don't have as much money it's a more of a broke niche so easy to get appointments harder to sell and retain because they don't have a lot of money it also attracts a lot of people that want to become entrepreneurs which means that you're dealing in a bro it's it's a baroque market you're not talking about doctors and lawyers here we're talking about people that want to quit everything they're doing and start a new path for themselves you're rarely going to see that in the professions like surgeons or attorneys now let's go through another example surgeons do you guys know how many plastic surgeons there are in the us let me actually less than a quarter million i would say oh way less than that maybe a hundred thousand i think there's a way let me look it up okay check this out american society of plastic surgeons comprises 94 of all borders board certified plastic surgeons in the u.s is about 8 000 worldwide total out of all those let's assume that two-thirds actually own and operate their own practice so let's say five thousand so guys there's only five thousand surgeons now they have a lot of money it's a wealthy niche but now it's going to be a lot harder to get appointments because you can't easily advertise to them on facebook it's like who who here has ran ads for a local business in a tiny tiny tiny population town of like 2 000 people a one below if you have drop a two if you haven't if you like really really small population okay a lot of you guys haven't but i'll tell you what i've done it and it's super hard because it dries up so quickly after like a week you've already hit up the whole town it's done so in niches where there is a lot of money because there was a higher barrier to entry it wasn't as easy to go and become a plastic surgeon you had to be talented smart then you had to invest in eight years of education then you had to pass but then you had to be certified by the board then you have to open up a practice all these things need to come in place for you to become a surgeon which means that there's going to be less of them so even if they have money it's going to be harder to get appointments pros and cons give you guys one final example something more along the middle chiropractors there's between 30 to 50 000 chiropractors so it's not quite a million like realtors and it's not quite 8 000 like plastic surgeons now it's kind of at a sweet spot because they do have money there is a barrier to entry and there's enough of them to reach out to but that creates a whole new problem it creates the problem of saturation so it means that you have to innovate very very very often and you have to come up with new offers and new strategies and you don't have to do that with an itch like plastic surgeons but with a niche like chiropractors you're going to have to be innovating very very very very quickly so the whole point of this guys is that every niche sucks and has pros and cons and the key is that you should understand your niche's pros and cons and then enter that niche does that make sense drop a one below if it makes sense if this is resonating with you can you show those slides over just so we can look at all three the scenarios you talked about so you have easy appointments and broke you have plastic surgeons hard appointments and but there they can afford services and then you have kairos where there's too many of them and too many of us on top of that the point is no matter how you skin the cat you're going to end up with it with pros and cons it's not going to be perfect there's no perfect niche guys that's really all i'm trying to prove every niche has an upside and every niche has a downside if we work with roofers broke niche but there's over a hundred thousand of them and it's a growing niche if we work with uh gym owners it's kind of like cairo's if we work with med spas it's kind of like surgeons but again guys the point is simple there's no perfect niche and if any of you thought that i was just going to come here today and just tell you what niche to pick then you've definitely not met me before or consumed any of my content because i'm not here to tell you what you want to hear i'm telling you what you need to hear and really educate you beyond just spoon feeding you an answer that's only going to serve you for the next 30 days and then leave you out in the middle of the desert to survive on your own so i wanted to instead empower you guys with really being able to understand niches and niche selection as a whole so that you can then go out and really think on your own as an entrepreneur and find the right niche for you so another another quick little point about before picking an itch you want to play to who you are in your competitive advantage if you have 30 family if you have your entire family in the dental space and your dad's a dentist and your uncle's a dentist and you know all their friends maybe it makes sense for you to play to that competitive advantage and cut the learning curve if you've been a realtor for 10 years and you just wanted to start an agency maybe it makes sense for you to go after realtors if you have if your family runs a landscaping company maybe it makes and you've been already doing landscaping marketing for them and you already know how to do it maybe it makes sense to go into that space you have to play to your competitive advantage if you're a great communicator and you can speak to people that have a lot of money with confidence and with clarity like doctors like lawyers maybe going to one of those niches so you have to really uh play to your competitive advantage and who you are i'll give you guys one example and i talked about this yesterday i had a member inside of my coaching program who would show up in a two-piece suit he would be wearing a vest every single day monday through friday guys check it out i'm wearing a sweater this guy would show up in a vest to a zoom call and he was going after landscapers i told him dude you're in the wrong niche a landscaper like is going to laugh at you i'm sorry it has nothing to do with you but maybe work with lawyers or financial service providers or accountants or any niche that maybe isn't landscaping so play to who you are right don't try to be someone you're not let's keep going give us one if that was helpful guys we want you to interact with us give us feedback of the takeaways that you're getting okay put your put your questions in the chat we'll get to it at the end of the call yeah and guys i uh we only have two more points and then we're gonna dive into what i actually look for in niches so with that in mind final two points for you guys you gotta pick one and stick to it for at least six months it's a non-negotiable and by the way if you're working with uh mortgage loan officers and real estate agents that's two niches if you're working with real estate agents and real estate investors that's two niches if you're working with chiropractors and physical therapists that is two niches dental and orthodontist two niches guys so pick one niche and stick to it because like we talked about yesterday the amount of effort that's required to really master a niche start getting great results and break past that initial uh break like pass that initial 10 feet off the ground like we talked about yesterday using the rocket ship example requires so much effort so much focus so much intensity so you can't have split focus and then the final point guys you have to pick one in the next 24 hours what was the very first slide yesterday we talked about taking the first step if you don't shoot the if you don't go to the gym and shoot the basketball you we can take we can spend hours learning about niches but at some point you got to just pick one so i'm going to give you guys 24 hours to pick your niche 24 hours to pick your niche it's good to think about it maybe do some pros and cons lists but at the end of the day accept the reality that every niche sucks and that the only way that it's not going to suck is by you getting better and you can only arrive at that outcome if you just pick one and move forward hey just to be really clear with everyone the reason why we wanted to do a workshop versus just another we could have shot a bunch of videos and loaded up into a membership thing and threw it at you right that could have been much more convenient and easier no scheduling issues no post tissues no nothing right but the reason why we wanted to workshop is so we can make decisions together decisions that's going to move your business forward decisions that i've made in my past joel has made in my past other top agencies have made in the past even here at high level at the agency we pick niches we do right so the reason why we do a workshop setting is so that you can take action and actually make decisions that's that's the main number one goal is to keep each other accountable make decisions by end of the 10th day you should have a machine ready to blow up and take this rocket ship up i just want to reiterate that the point of a workshop is to do this together just so you guys know uh any uh any questions before we keep going well i see a lot whoops i did not see those on the side jason said basically if your niche sucks that means that you suck and you just need to get better that's exactly what it means and the fact that there's people that have mastered the niche goes to show that the problem is not a niche problem it's a you problem unless you're in some crazy crazy crazy crazy crazy niche like there's obviously outlier cases it's not black or white but nine nine times out of ten it's probably a you problem not a niche problem let's see someone asked this is really good question someone asked me what are your thoughts on architects and interior designers the reason why this is such a good question is because you're asking the wrong question and it's going to be a really good example for everyone the right question is what are the pros and cons for interior designers what are the pros and cons for architects are those pros and cons the ones that i'm willing to commit to for six months do they align with who i am do i have competitive advantages around those pros and cons so i am neutral about every niche i don't think any niche is good or bad i think we have neutral niches and good and bad entrepreneurs so the right qu thank you so much for sharing it i would i would just rephrase the question to what are the pros and cons behind those niches do they align with who i am and my competitive advantages or is there another niche out there that aligns more with who i am in my competitive advantages and am i willing to live with another niche's pros and cons just a little bit more let's see and guys i'm not like a niche whisperer i don't know every niche you know like you're gonna have to do some research too that's why i'm giving you 24 hours like i don't know the specific numbers in terms of how many uh insurance agents there are versus landscapers or whatever the case might be but uh here let's keep going now it's time to actually pick your niche here's kind of what i'm looking for so now that we talked about everything that you need to know before picking in the perfect niche let's talk about what i actually look for in a niche these are let's call them proven principles let's call these the proven principles whoops let me just bring this down cool so these are things that i'm looking for no matter what when finding an itch first things first the more businesses there are the better if your market is capped at a thousand people it's gonna be harder now i'm not saying you need to be in a niche that's massive like real estate but the very first point that i'm looking for is the bigger the niche the better as a whole so it allows so someone said underwater basket wing that's that's the perfect niche you should go after it and then uh there's only 50 of the clients there's only 50 of them in the whole wide world you're gonna you're gonna kill them with that yeah you should run some ads and uh send a thousand messages a day see what kind of response you get uh let's see so more business is the better this is just and guys these are principles obviously sometimes there's outliers but for the most part these are principles that i'm following for example when we talk about shooting a basketball most coaches would tell you to bring your elbow in that doesn't mean that every player in the world shoots like that there's some players that shoot with their elbow out so these are principles that work across the board most of the time the more business is the better the next thing that i'm looking for is can i scrape the list can i scrape lists of the decision maker by list i mean the email and phone number can i scrape email and phone number of the decision maker if i could even scrape the ig pages in their facebook pages that's a plus that's an extra bonus so that's another thing that i'm looking for if i can't scrape the phone number the email the instagram page the facebook page of the people in my niche specifically the decision maker it's gonna be hard for me to do outreach if i can't do outreach i can't get the client and we're talking about outreach at scale with a sales team and a marketing team behind you in the long run not you being able to send 10 messages a day yeah yeah of course um but like for example if you're in a niche that's extremely hard to figure out who the decision maker is and how to reach them it's going to be hard to scale so number one is the niche big enough that's one thing that i'm looking for number two can i scrape the emails phone numbers facebook pages instagram pages specifically of the decision makers in my niche joel what do you mean by what do you mean by scrape somebody asked can you define scrape yeah i'll show you guys and we're going to talk about scraping i believe nah on thursday so we'll dive way deeper but let me just show you an example i just got to pull this up okay if i look up gyms near me there's all these listings if i can't go through the listings using a software like google maps email extractor if i can't use a software like this to go through and get the emails and phone numbers for all these listings it's going to be a hard niche to scale in so essentially we want to be able to go out and collect the emails and phone numbers of every decision maker in our niche so for example if we can go to a database like yellow pages and look up chiropractor we have phone numbers i'm sure if we go through we can find their email and the idea is we should be able to go through and scrape all these people and by scrape i just mean collect their emails phone numbers and as a bonus if you can collect their uh instagram pages and facebook business pages that'd be great but if you can't do that it's going to be really hard for you to then do prospecting and reach out to them does that make sense whoever asked that question hopefully that helps all right next up can i easily reach them organically and by organically i mean can i easily send them a message or send them an email or call them or am i going to have to go through 30 gatekeepers and i don't even know who the decision maker is so in other words can i easily pull up [Music] here check this out i just pulled this up based on one of the results i could even go to another one okay little high athletic club facebook give me a sec can i easily pull up their page and send them a message hey joel can do me a favor and click on more on that same facebook page and go to the about page sometimes you'll even see the owner's actual email that they created this page with listed info sometimes you'll see the owner's name there instead of saying info it's another hack i figured out yeah and we'll talk way more about this specifically on uh uh for scraping on thursday and then friday we're actually gonna start doing outreach but i'm just trying to show like can you easily go through this process of reaching out to them on a through their facebook page email phone number or instagram page that's one thing that i'm looking for in terms of niches i'm also asking myself can i easily advertise to them on facebook that's another thing besides that the big things that i'm looking for when looking for niches i prefer personally going after proven niches that have people that have scaled to seven figures and the reason why is because i want to be able to build a support network of people in case i get stuck and i want to be able to ask for help and if it's already been done it's going to be a lot easier to replicate and again we're not trying to be pioneers and build a rocket ship to mars we're just trying to build a marketing agency it's very simple like i said yesterday people pass money we do some marketing so i'd rather follow in someone's footsteps rather than recreate the wheel from scratch so one of the things i look for is has this niche been scaled before by another agency to seven figures this is kind of a bonus is it easy to get results for them if you're advanced and you're really good at marketing it doesn't really matter too much but if you're brand new this is a big bonus is it going to be extremely complex to get them results or is it going to be simple in terms of being able to run ads set up high level to do some nurturing and to do some reactivation campaigns and that's it and then the last piece unless you have a unique offer i also don't want a niche that has a cheap service so for example if i'm working with nail salons and i'm charging fifteen hundred dollars a month and a nail treatment cost thirty dollars i would have to get them let me do the math a lot of volume yeah we would have to get them uh is that right 50 yeah 50 we would have to get them 50 clients a month every single month to just break even and at that point it doesn't even make sense so for most of you guys i would stay away from niches that have a cheap cheap service i would say if you have to get them more than 20 people a month it's probably too cheap and those are the biggest things that i'm looking for so for example cairo's chiropractors let's go through this does it have enough businesses yeah it has over 30 000 can i scrape lists of the decision makers yes i can can i easily reach them organically yes i can can i easily advertise to them on facebook yes i can has it been proven to work yes it has is it easy to get results for it's kind of medium do they have a cheap service no they don't so that kind of passes the test gyms there's about 50 000 gyms so that's enough can i scrape lists of decision maker i can can i easily reach them organically i can can i easily advertise to them on facebook yes i can can is it a proven niche has someone else scaled to seven figures yes there have been is it easy to get results for i i'd say it's one of the easier ones do they have a cheap service that's kind of a medium they kind of do they kind of don't you can get creative with doing programs that they sell but like i said every niche has pros and cons you're gonna have to deal with it there's no perfect niche that for everything this is perfect that being said you're looking for niches that for the most part align with these things right here so another a few examples like roofers passed the tests met spas orthos passed the test things like e-commerce they passed the test but it's more advanced so you're going to have to be really good at media buying and have that skill like i said that one is hard to get results for unless you're advanced same with things like wedding venues and water damage and beauty salons i'm not saying they can't work you're just going to have to be more advanced so guys i know i just talked a lot but to break it all down this is what i'm looking for in a niche and now that we know that there's no perfect niche and that every niche sucks these are the things that i'm thinking about when selecting a niche are there enough for me to actually sign up as clients can i go out into the internet and use some tools to collect the emails phone numbers instagram pages facebook pages of the decision maker in that niche can i easily message them on email facebook instagram etc can i easily advertise to them on facebook like for example with chiropractors i can target school chiropractic schools doing the interest targeting for facebook i can target the chiropractor job title is it a proven niche is it easy to get results for especially if i'm a beginner and do they have a cheap do they have a service that's expensive enough for marketing to make sense pretty much it joel i love this this is one of the first things i noticed that you kind of gave a different advice than most right you kind of welcome the saturation to a certain level right to the grace right um can you talk about saturation in general or is that what you have planned next i don't want to get too ahead of myself here uh yeah i have uh two slides on that so let's do it cool so guys if you go into a saturated niche so in other words by saturated we mean one that where there's a lot of competition i don't mind that i truly believe that if you go into a saturated niche it means that there's money it means that there's gonna be a lot of support the only caveat is that it's going to require you to just be better and level up but there's also more at stake there's more to be won so if you want to win big you got to play in the major leagues and level up so some of the things to keep in mind if you go into a niche that is competitive you're going to be able to get support it's going to be proven to model so you can easily go out and see what all the other big agencies are doing and try to model it you definitely don't want to steal you definitely don't want to copy it i would say more so you want to be inspired by and learn from and curious about what other big players are doing it's also pretty simple because all you have to do is take it and improve it it's kind of like i don't know if anyone's ever done e-commerce but when you look for products the whole idea is you want to find a winning product and then tweak it make it a little bit better and in saturated niches that's really all you have to do you just have to take it and then improve it you don't have to recreate the way you don't have to create a brand new product from scratch or find the product that's never been sold before all you have to do is figure out what's a product that works how can i make it a little bit better now here's the downside here's the two biggest downsides if you go into a saturated niche where it has a lot of competition you're gonna have to innovate consistently with a lot of really talented people in the marketplace you're going to have to figure out how to be better all the time how do i become better how do i become better how do i become better it never stops and there's also going to be a longer ramp up period getting through that initial hump is gonna take longer because you're gonna need even more momentum even more focus even more intense energy to build momentum so when we compare that to a niche that no one's ever been in it's going to happen really quickly now if we look at unsaturated niches here's the benefits if you go into a niche that's never been done or very few people are in it very few people are in it for example uh i have a client that's in the water damage restoration niche how many of you guys know people in that niche okay a few of you guys how many of you guys know someone in the chiropractor niche pretty much everyone so if you go into a niche that's not as competitive the big upside is that you're going to have a faster ramp up period you're going to get appointments really quickly because there's a lot less people reaching out to them on facebook on instagram over email on linkedin it's going to be easier to get appointments but here's the caveat it's going to be a lot harder to get them results it's going to be a lot harder to get them to get support if you get stuck and you have to keep in mind when you are going after unsaturated niches you're going to have to pioneer and become the first one to figure out how to get them great results and that is a big big big big challenge we wasted a lot of money on that at high level with the high level agency we had a water restoration client in dallas that's where our offices are mega mega client we turned them into a little partner try to go after that niche realize we had to educate the entire industry before we found an active buyer it was crazy we spent so many months so many partnerships so many steaks and wines and nothing happened with it it was a waste of time yeah and i'd say a lot of people underestimate how much it's gonna take to uh figure out fulfillment if no one's ever figured it out it's going to be really hard to get them results if no one else has figured out how to get them results and there's probably a reason no one else has figured out how to get them results because it's really hard which is why it's unsaturated and now it's just coming full circle so with that in mind what would i do we've talked a lot today now you guys are probably wondering okay what would joel actually do for me personally and again let's go back to the beginning um whoops hold up you have to play to who you are in your competitive advantage remember i said this at the very beginning but if you were to ask me what i would do given who i am and given my competitive advantage i would rather go into a proven niche and just be better that being said if i had a competitive advantage in another niche or for example let's say i was really really good at marketing for a specific weird niche that no one else is really good at marketing for i would probably go after that but i don't have that competitive advantage when i started my agency i had been doing google adwords for years but i wasn't i've never been the marketing tech genius that had that edge my edge has always been in being a communicator in leading people in thinking about how to build a better product so it made perfect sense to go into a competitive niche but if you have figured out a really cool way to get pet stores amazing results go after pet stores because no one else is going after them but don't lie to yourself if you haven't figured it out don't go after that niche just because it's untapped is this making sense guys if it's making sense if you're finding value drop a one below cool do you guys feel like i'm giving you what you actually need versus what you want to hear because i could have sat here and told you yo here's the top 10 niches forget about it but guess what the moment it stops working you're going to be back to square one and you're not going to be empowered to think through how to solve the problem of finding the niche that works for you and then this was useless if that's the point that you arrive at so here we go last but not least and then we'll have a few minutes for q a one you should not switch niches and i want to give credit where credit is due uh one of my uh really good friends and he's actually a member of my coaching program as well jeff miller i'm sure you guys uh know him he came up with these slides i want to give credit where credit is due these are his slides that he did a workshop for uh my group because he had switched niches so i was like yo you did exactly what i told everyone not to do so you gotta explain it to everyone and break it down and he did and it was a really good explanation and now i take uh what he taught and i wanted to share it with with uh you guys so the point when you should not switch boils boils down to it being a me or a you problem if it's too hard or i can't figure it out or it's taking too long to see results or i'm scared or no one likes me if it's a you problem you do not want to switch niches it's about you leveling up the only time where you should switch niches is if the culture of your clients is not you so again think back to the person that would wear the the vest and a tie talking to a landscaper that's dirty from working outside all day on their phone on the road like if your culture is not in alignment that's that should be a sign for you to switch niches if there's not enough clients in the niche so if your niche only has a hundred people too small switch niches if you have to get your client thousands of clients for it to make sense switch niches and if you're having difficulty with creating an offer to get them clients and to get you clients and it's complex and it's a really weird niche and it's going to be really complex switch niches so to boil it all down guys when you find a niche stick to it for six months commit to it and unless it falls into any of these categories don't switch cool we got five minutes for questions uh what are the proven niches i talked a little bit about it but the way to look for proven niches is to see hey has anyone actually scaled an agency in that niche so let's ask ourselves the question has someone skilled an agency to seven figures in the chiropractic niche has someone skilled an agency to seven figures in the roofing niche has someone scaled an agency to seven figures in the orthodontics niche the answer is yes if we go off like there's definitely some where we don't know for sure there's there's a lot less people so someone asked about seasonal niches like roofing solar tax is a seasonal one that struggles sometimes pros and cons they also are going to be extremely solid buyers during summer seasons one of my business partners sergio scaled his roofing agency rolling revenue to over seven figures and during the winter he just has a winter game plan he sells things like seo and he sells things like coaching during the winter and tells them hey it's now time to buckle down and think more long term and take action when no one else is taking action when everyone else is taking their foot off the gas pedal we're going to press down and play long term so again there's no there's no good or bad niche there's good and bad entrepreneurs and it's just about understanding your niche's pros and cons hey joel i have a question for you buddy yeah go for it let's say i have two clients in one niche and one in another and one in another i have total of four clients how do you recommend i pivot at this point because you're screwed you're screwed it's a joke it's a joke guys um what what to do in that scenario i would i i'm uh when in route go the revenue route so i wouldn't let go of your clients especially if you need the income i never recommend that but in terms of when you're focusing your efforts to grow the agency pick one and stick with it the one i would probably pick out of all those niches that you're working with is the one that you can get the best results for and i wouldn't let them go i would just build on the one niche that you select and then moving forward say no to anyone that's not in your niche let's see how many of y'all found this valuable give us a one if this was like really really giving you some clarity and i know a lot of you in here you guys are doing well over 50k months 10k months 100k months with some of you but you still going back to the fundamentals i would love your feedback on what are you what are you really taking away does anyone want to unmute and share a takeaway maybe or maybe not justin justin well i'll go ahead and hop out there i mean for me it's just uh it's the it's the mindset like these i miss first the day one but i'm gonna definitely go back and watch the youtube but today was just getting the mindset like wrapping my mind around just attacking that one niche focusing on that one niche um you said something about looking at other companies that have scaled that particular niche to seven figures and you said just kind of looking at that and modeling something after so for me it was like r and d rip off and duplicate you know don't take what they have but just kind of you know build from that so this was helpful yeah this is a question most coaches shy away from but i love to tell my clients to ask it because it's empowering them and the question is how can i take everything that joel is doing and beat him that should be your the approach is most other coaches want you to depend on the coach that you continue paying them so they don't they don't want you to beat them but if i really care about you guys i would tell you to ask yourselves a question how can you take what joel is doing or whatever the leaders in your industry and your niche are doing and beat them and again i really like the e-commerce example you can go and find a product that's never been proven to work and revolutionize the industry forever but that's going to be a lot harder to do versus just finding a product that's proven to sell and just figuring out how to make it better so that's kind of my and again it's not black or white there's definitely some outliers there's going to be one of you guys in here that does figure out how to build a an agency in a brand new niche but for most of us that's not what i would recommend so thank you let's see oh also uh let's end on this note for today and then i have to run paulson but uh really powerful word i call it the seven figure word you guys learn how to say it you're gonna scale to seven figures or at least increase your chances of scaling seven figures the word is no so after you pick your niche learn to say no as much as possible to every other niche that's going to come your way and something really weird happens when you start succeeding you start getting a lot of opportunities i don't know why it just happens where as soon as you figure out something it's like all these other niches come your way i don't know why it's very weird it's like the it's like business is trying to test you like the business god is just saying hey are you capable of not saying yes and being tempted by your desires you got to learn to say no so you don't have to let go of all of your clients but you definitely have to say no to future clients that are not in your niche and if you really are feeling like you want to go all in i'll tell you guys one story uh sergio who i've mentioned a few times he's my business partner in our coaching program he also has a seven figure agency he dropped 40 000 worth of clients to go all in on one niche you definitely don't have to do that that's just sergio but that goes to show the level of commitment required to making it work and scaling because he was driving himself crazy trying to figure out how to service all the different kinds of clients and he eventually said you know what screw this i'm firing all my clients that aren't roofers and going all in so hey those of you that have questions just do a raise hand on the feature on the zoom and i'll just go by order um joel i know you have to jump off feel free to jump off as much as you need to uh for your next calls and things like that i'm gonna stay on for like 10 minutes and answer questions that are maybe some things that are reviews from yesterday kind of bring people up to par and then i will have the recording up um but appreciate you joel in case if you have to go okay yeah i do have to run today guys uh appreciate all of you so so much hopefully you found today's session valuable if you haven't seen day one please go back and watch day one and uh justin you said you love the mindset stuff that's what we did day one so go check that out and uh tomorrow we've got offer creation coming up so yeah so before before you jump off joel what are the expectations that they have to come to the table with tomorrow what are the decisions they have to make uh you got 24 hours to pick a niche for the next six months yeah so i would say figure out pros and cons oh here's what i would do i would go through that little rubric of let me see i can try to send this to you right now i have the slides if that's if that's what you're talking about yeah i can also drop it here i would go through this and find three niches that align with those questions three then i would write a pros and cons list for all three and then pick one based on which one you feel like you can align with the most that's it and if you can't figure it out flip a coin you know you you'll get down to two choices minimum you could uh i just got a dog i just got a puppy and we i've been teaching him like all these commands with treats you can put out a little treat you can put three treats and put a niche behind each treat see which one it goes to first you know at the end of the day it doesn't really matter just pick one and level up and be better so thanks joel anybody so i i see the first question here denise burns if you want to unmute yourself let's go over it um those of you that may have joined a little late today's day two the replay from yesterday and the very first intro interview that we did is on the youtube channel feel free to catch that as soon as we're done with the call i'm going to stay on until about for another 10 minutes and we can just rapid fire okay denise go ahead if you want to animate yourself hi hi this is really cool um so i'm just getting started like ground zero right and then and i'm all over the place like oh maybe this maybe that maybe doesn't but what really resonates with me is ophthalmology because my past life has been in medical and like my specialty has been in ophthalmology as something totally unrelated to marketing right like the other side but anyway um but what i'm finding is a lot of the ophthalmologists work with a medical center and they're not independent yep yeah is that i and i haven't done enough research yet to decide like yeah they're mostly yeah there's about four corporations that run that entire industry it's unregulated and those four i think the names are landmark optica i know a bunch of random information that's useless for myself but anyways that that is a industry that is monopolized by four corporations so literally all these retail spots right their marketing is controlled by these large franchises from when you look at joel's rubric and our rubric on what qualifies that industry it doesn't qualify itself that well for marketing right you can you can essentially run consulting where you're charging ten thousand dollars and you're selling your time it's not a scalable business right so and the other thing is this let's say you do get into a clinic that you're going to run marketing for um what are you going to be selling a bunch of low ticket items right you're you're selling either treatment that's less than a thousand dollars or glasses and prescriptions around you know 150 to 200 ophthalmology not optometry ophthalmology got it so you're in the surgical side yeah yeah so like medical degeneration um even even them even them even them you know what the problem with them is is they're part of a bigger group they're not independently running that's one issue the other is larger entities like a hospital system right runs their clinical marketing they're they're yeah so so they're still hard to get through for gatekeepers so my misunderstanding on optometry versus ophthalmology but but even optometry that's the same problem right so in your scenario what i would do denise is really do more research on an industry that you're gonna i get it i had the same problem denise when i first got into marketing i had spent almost 12 years in healthcare in radiology and i went after radiology clinics got nowhere same thing i got no same structure then it's the same structure so so the problems are it's not easy to scale and get through gateways right and then it's controlled by larger entities like a hospital system or insurance provider that throws in marketing um you know so so you it's a very b2b driven business so that's why i say it's not that attractive for marketing agencies right why do you think not that many people are in there it's the same issues right hopefully that helps okay well i i rather tell you the truth of what i feel about it versus having you pound at it for the next two years of trying to crack the code on this industry right so i got 24 hours you've got 24 hours that's right that's a lot of time it was either that or coaching sure so what kind of coaching right is it scalable go through the same rubric right what exactly would you be doing and it's there's a reason why we have these developed rubrics this didn't just come out of the woodworks just because this morning we got you know together on breakfast this is from building multiple agencies multiple businesses right um let me go through the next question if anybody has raised their hand i will go to you thank you yup absolutely steve or chambo i see a thumbs up i don't know if that's a raised hand or not but if any of you have questions unmute yourself and just ask let's just go through all of these real quick as much as i can let's see let's see uh travis review revolution let's do it man hey paul um this might be too deep dive for this conversation which cut me off if it is uh all the niches that i have uh uh an advantage competitive advantage in are like automotive related and they're all using um different applications you know for their there's like a service platform where they do work orders and whatnot from um i've been racking my brain trying to connect my platform with all of these and get connections do you have a recommendation for someone who builds uh zaps for apis out there like customs apps and stuff um none that i can think of out of the blue um but do you do you have a question specifically on the niche selection i guess not i apologize okay no that's okay that's okay that's okay so i mean if you want to put a post up on the facebook group and somebody will reach out to you and gotta get you going uh but that industry that's one of their gateways they'll they will walk in with software inventory control softwares that's typically a standard that i've seen there um let's see rudy i see rudy you got your hands ready listen let's go through your question buddy and if anybody else have questions i'm going to take about five more questions and we're going to call it a day let's see where are you ready sorry i'm here i don't know if you can hear me yeah yeah yeah perfect so there's this question about there's some niches that have niches inside it like cairo it has like sport and also like family you know and we're in coaching but it's difficult to decide if a business coach is the same as a life coach right because you can do kind of like the same offer but maybe you're just forcing an offer to be available for everybody so um if you go very specific then you don't have that much coaches or business but if you go very broad then you have different um you know different kind of businesses so just wanted to know what do you think about and any recommendations on that yeah um what i would do is not look at the macro umbrella that's that's not the way you look at a niche i don't look i don't ever go in and say you know what my niche is medical yeah that's not a niche right my niche is not coaching that's not a niche does that make sense so so you need to go granular and figure out your subcategories right what are the subcategories that have enough audiences what are the subcategories i'm telling you one of the biggest mistakes we made at the high level agency when we were scaling it is going into an industry so so we got into water restoration right it was here in dallas and what we realized is we were crushing it for them right okay great we've got some good results for this one specific avatar that maybe not that many people are in and we go after it and we realized they're not normal business owners there's more regulation than we thought there's insurance play there is team lifting there is outsourced sales there is you know a fulfillment problem because they could only fulfill in certain territories and dude i mean i i would say understand your niche well enough but don't go into an industry that is not tapped yet don't be the first soldier out on the war battle zone like don't that's you're just asking for trouble especially you know if you're new in business not you specifically but i'm saying anybody that's out there if i'm at war i don't want to be the first soldier that's going to go into the battle zone it just it just you can do it of course we could all get pumped up and do it and crank up the phones and send you know emails and walking with cupcakes and i mean yeah we can go prospect all kinds of different ways but you're in for a treat because you got to turn that industry around on education what marketing is then create an active buyer not even a buyer an active buyer that's ready to go today right yeah i'm interested yeah let me know next next month or next quarter or end of the year i'll take a look at it that's not an active buyer right so that's why that's why i always recommend not going into an industry that's not saturated at all don't do don't do the opposite so in the coaching world i see this happen quite often people build coaching around their expertise they don't build a coaching around the market and the economics of what the demand and supply is needed right that you need to understand your demand supply of what you're doing and then go into it i had a lady the other day she won't she wanted to be a nutritional coach and i'm like well there's weight loss people there's fitness people there's dietitians there is herb life people there's yoga people like if you ask me to buy i don't know where to go right so so you got to really understand your sub categories and that that's going to get you closer to that decision and there's no perfect niche i'm telling you there isn't there's something that sucks about every niche and joel is right about it um hopefully that helps ready yeah thank you for that let's see uh my next person i believe is um island what's going on buddy uh hey hey hey so i feel like we talked about like is some niches being too new now what are your thoughts on this is like realtor i mean i think i tried morgan's loan officers for a little bit um and i think like i think the one thing that i've seen pretty often is like hey if there's two misses that are super saturated or real first and mortgage loan officer and if you're starting brand new brand new like me maybe pick something else what's your thoughts on that question so so i guess what you're asking so by the way there is no new niche like there's no new niche right that industry has already developed in most cases especially in first world countries right so the question is am i going to be new in a saturated niche or not right that's the question that you got to ask yourself so what are the two choices you have what are your choice what are you up against um so three were kind of like one was mortgage loan officer the other one was solar another one was a final expense those are the three that i'm thinking right now got it so solar then you said real estate somewhere in there too you got mortgage officers right um correct so so they all kind of fall in a similar category right they're all fairly saturated they have high tickets people invest into it but i would just say any mini mining mode there's no wrong answer the expenses one you said the financial expenses right yeah the final expense the final expenses and what does that mean so that's basically like you're buying insurance against uh to protect any after against like your funeral costs and things like that got it yeah too far out there yeah i mean you had to explain that to me and i know most of these niches right yeah um and uh i think it was justin justin i don't know if you're on here justin was kind of doing something similar and i told him the same thing it's like um just a nulls by the way if you want to connect with him but it's the same problem i have to educate that market and nobody else it's not just education you've got to figure out the fulfillment for that industry yeah right that's that's i've seen a lot of cbd agencies come over to us and ask us for help because i'm like oh there's nobody else that's figured it out same thing happened in the stem cell world when it first came out all the agencies were struggling on fulfillment right so you don't want to be the first one there so if anything if i were you i would do either loan office or real estate now i'll go a little further i can tell you it's harder to put together an offer for a loan officer versus a real estate agent there's regulation there right so go through that rubric i promise every step has a reason every step has a reason right don't skip a single one and then i would lean towards here's the thing i don't want to choose real estate for you i'm just saying here's how you fish create your bait and figure out what it is that you want to do instead of us just giving over a basket of fish that doesn't help right so and there's people that struggle in real estate absolutely miserably struggle right and there's people that are building eight-figure businesses in real estate right doesn't mean they're not struggling but it's the same scenario right um let's see um steph steph burrell hello hey hey no okay um so i've been like today kind of was uncomfortable as well because yesterday was uncomfortable too he's kind of hitting on those uncomfortable yeah thanks that's all the all the nerves and i know i know a client canceled on you yesterday so i can't wait totally can't wait for you to crush it in like less than a week well i've been in the real estate space for i worked with a marketing agency went under from covid and then i started taking on clients um doing my own thing and i found high level and we were using all these tools putting together and it's been great but i i never was myself in real estate it was like i was hired because i'm a tech person into this marketing agency and now i'm kind of creating my own because i happen to have worked in the real estate industry for the last year and a half two years um and i was literally yesterday thinking about switching niches and so now i'm kind of confused and i know you're just gonna be like just stick with it and stay for another six months because i've been doing it for like eight months now um and i think my only confusion is probably the offer and maybe my questions will be answered tomorrow like maybe i need to my offering might be a little off so maybe i should just stick with a niche i really just need you to confirm that i should just stick with the niche yeah honestly it's not the niche in real estate it's the package and fulfillment that you provide or your price points or your marketing tactics right right i know a girl i don't even want to mention names here because i know they're going to get bombarded bran fairly new in the agency space she's in real estate she on average per day she's onboarding two clients yeah i know there's a lot of per per day right per day that's some serious prospecting in sales and she follows joel's method so steph hang there real estate is not the problem you're packaging your offers that we're gonna go into over the next days we're gonna be running we're gonna have you guys run paid campaigns for your agencies you know that right that homework is coming right so this is this is a workshop this is not a conceptual theory like hey rah-rah-rah let's just throw a bunch of education stuff at you if you do the homework and stick it out i promise you you're going to see some drastic results in your whole family's life i promise i don't know if everybody will scale to 10k in 10 days that's not the intention our intention is to give you the blueprint of what it takes here's a blueprint of how we've done it right joel he he scaled one agency to 300k the second one to like 55 and me and rob and alex we did the same thing with high level agency right we did the same thing we all we have drastically two different philosophies we're a traditional agency we're niche down we're not niche down at high level right we we did print media billboards tv ads radio ads production facebook has google ads seo i mean dude it was crazy and i know the strain on what that was like to get to this point we're already here but to get to this point the amount of difficulty versus when i see somebody leveraging joel's method within two months they get to 45k a month 75k a month but i know what happens on the traditional side because that's what we did that's what myself robin and all of us did at the high level we were selling anything to anybody hoping to fulfill because we had a great team quality quality quality yeah great but guess what there's no marketing strategy it's just feast and famine we're doing bni meetings we're doing chamber commerce meeting and driving ourselves crazy there is an easier way to do this that's why i asked joel to get here because there is a more simplified tactics so to answer your steph in all my heart i tell you real estate is not the problem if you don't like real estate because you're just tired of religious yeah that's a different problem but for this marketing agency scaling objective that's not a problem right yeah so give it about two days i think we're gonna by then we'll probably get to having you guys get homework to run ads the next day let's see um but back or babak let me have you on what's going on buddy how are you hey how you doing man my man from montreal i remember from yesterday hey that's right i'm glad you remember out of the sea of people uh yeah thank you thank you for ever thank you for everything you and joel are doing it's a very valuable information and uh i wanted your input on my current niche because this workshop made a question pop up in my head so my niche i'm in solar right and for me this is obviously a good niche but i saw the example that joel gave you know with the plastic surgeons how there's only about eight thousand of them and i just made me check and i saw there's only about 10 000 solar businesses in the us do you think that number is good or not good when it comes to the check mark on there being a lot of businesses in that niche one of the check marks or two of the check marks or three of the check marks are gonna be off in every niche right something's gonna give there's no perfect niche something's gonna give right i used to so when i first started off uh you know i my background was in healthcare management i was in radiology i have a medical license and i walked into marketing i watched i got pixeled oh my goodness i got pixel bought my first course rest was history right i went into the wrong niche then i pivoted into the wrong niche again which was dental some of you guys are in dental and you're asking me why that's a bad niche for me it was so hard to get through gatekeepers for like years i had great relationships with industry specialists in there i had influencers i had dentists as partners to my business pushing my business it was still hard it was still hard so going back to that question the back there's gonna be something that has to give solar it's a smaller industry but you know what i know about solar most of the fulfillment is garbage on f you know across the board for most agencies it's true number one reason it's it's a lot of lift you cannot just run standard ads in there you have to run some complex complex campaigns right you gotta you gotta know what you're doing on youtube you gotta know what you're doing on facebook retargeting you gotta know good seo and then the the biggest thing i've seen in solar is you gotta do the sales component and close those deals so it just goes back to the fact of are you going to level up as your agency as far as your offer is concerned or are you going to let 8000 just be the problem what if that 8000 was your clients right we wouldn't have this conversation right what if 100 of those were your clients you you turn into a seven-figure agency right then and there right so something's gonna give somewhere no niche is going to pass through everything right yeah that's true that makes a lot of sense especially the part you said about delivery because you know for me i was checking the ads the competitors were running and these ads these guys are running the same type of ads that 2015 agencies were running for real estate and chiropractors you know and so that's a whole i feel like i'm filling it up because my clients are are getting decent results some are getting great results and yeah yeah one of the questions yeah before i forget babec one of the questions that i i ask myself before we enroll into a new niche or program i want to know what kind of an entrepreneur am i going to be working with and that's a big red flag for me in solar most most industry specialists or any owners that i've seen in that industry not that many people have been absolutely impressive like like i'm talking about cufflink haircuts professionality like like i have a culture issue there personally i just i don't know what it is but it's like like it it's not there's a certain culture there that you've got to be involved in right and it just wasn't me so i struggled in solar i can tell you that but our agency doesn't but i don't have fun closing them i don't like to talk much to solar guys because uh one you know it's nothing against solar but there is a there is a cultural thing that i cannot tap into i don't know what it is but i don't it just doesn't sit right with me i don't know what it is it's like it's like bar guys right if you're running a club in a bar i probably won't like be able to go dinner all the time and hang out i just i just see it as a different crowd and my parents taught me to stay away from you know alcohol and drugs and all these things and i would feel like i'm gonna go down that route you know so it's like there's some things that you gotta go through at a personal level and decide is this culture gonna relate with me am i gonna be able to if i cannot take a client to a dinner and my wife is not okay with it that already is a red flag for me i don't it doesn't even have to go through the rubric and that's a cultural thing that's not you know that's say the type of entrepreneur that you're going to surround yourself with guess what the testimonials that you put out on those videos on your funnels later who's going to represent your business right yeah that is so true they're going to be representing your business and this these are some of the things that a lot of people don't foresee before you go into an offensive attack but hopefully that helps let me go through two three more questions and i'm gonna call it a day uh mick oh i'm sorry babak before i cut you off you were getting ready to say something what was that oh it's crazy because i was actually about to say what you just said which was you know something about the culture that i noticed as well and you know i only have two clients in solar and one thing i quickly realized is it's not what i thought it would be i thought it would be like these people that are into high tech and wearing like 4d suits and stuff and talking about technology but it's not it's got like this um this vibe that you know if like if you're not from some specific states you can't relate to these guys right yeah and um it could be education level it could barrier it could be barrier to entry into that industry it could be social economic status religious preferences i mean if i'm going to run a bunch of campaigns in the middle east i better know my culture for that industry right like it's it's different so that's what i mean by that and that's the same thing across the board right like doctors they're not fun to talk to like i've been in that industry for so long i couldn't go hang out with them i know that right so it's a and that's a very that's a good strong industry for a lot of people right but same thing applies um mick i think it was you that's next and then steve archambault and i'll take a few more calls guys or questions and we'll go through it joel is uh messaging me on messenger hey buddy how did the last few minutes go it's still going i should just have him jump back in but i'll leave him alone but let's go through a couple of more questions mick anything that i can kind of bring clarity to buddy m i c k mick you there is a mick for mickey man i'm gonna let you figure out the tech side we're not able to hear you and so far we haven't had any audio issues um i'm gonna skip over you mick come back to it we're not able to hear you buddy steve archambault let's go through your question hey paulson how are you today hey i'm doing well fantastic i appreciate you uh taking my call uh quick question for you some brand new uh to this industry and um so going over these niches the the flavor that i'm getting out of it is that something that you may not is something that you may be gifted in or like may not necessarily correlate into um in success uh in this industry um so picking picking a niche um i'm looking at chiropractors um and and so my question to you is this i have a uh a long time buddy that is just retiring he's got 30 years in chiropractic is there a way a business model that we could dovetail because he's he's been thinking about coaching and and is there a way to dovetail in the marketing and in him to be able to still contribute um in in coach or is it and this might be a naive question or is it something that you're just looking is it is it maybe an add-on or something like that to to a business can you speak to that yeah um to get to 10k no no need for any of that right but if you're at 100k and you're trying to go to quarter million a month then it makes sense to bring in a partner of some kind have a so so the reason why you bring in a partner is you you expand your bandwidth of your outrage organically not even paid ads organically right so one of the things that we used to do back in the day is we would partner up with medical device companies i mean almost every medical device in the company knows us right and we used to want and dine them have them bring in referrals blah blah blah but but this or if you're under 100k a month steve no need for any of that rely on yourself bet on yourself you don't even you don't need to bet on anybody else and what they can possibly provide you know you know the amount of people that tell me hey i've got 50 more projects coming your way paulson let's let's get started first one goes second one goes and you don't hear them after that right same thing happens with referrals it's you're relying on one person's small little network most of us have less than 2 000 people around us that we keep up with right so so you're relying on one coach's network and what he could possibly do for you in the future you're not gonna rely on him to get to even quarter million a month right like you don't you don't need that is is what he provides a nice bonus could he come in and coach your clients um possibly but chiropractic is a very proven model meaning most chiropractors can start their own agency today that's how much that industry is educated right most chiropractors can get away from their clinical thing and they can actually start their own agency because they've probably hired about 10 agencies by now and figure out all the different marketing systems right they hear the best of all pitches so in my opinion absolutely not there's no need for it if he says yes sure nice bonus but if anything that's going to cause the distraction for you to get to 10k or 25k or 30k a month in my opinion even at even at quarter million or more you still don't need a lot of partners you're still fairly good with two sales reps one closer running ads setting up your channels which we're gonna all go through all those things that i mentioned before it's over and we're gonna be running campaigns so yeah hopefully that helps steve awesome yes definitely appreciate it awesome um mick are you back buddy let's see can you hear me i can i can hear you yes well thank you thank you for that my question is is if you've got a niche that you're really passionate about but you don't know what to offer them or what service to provide what homework what would you advise to go out and find what products you could or service you could give to them yeah it just tells me that you're not passionate enough to understand what their needs are yet right or it hasn't taken you to the journey of researching um in the beginning i you know i used to be crazy about basketball that was like man to this day i play ball almost like two three times if you ask me what my ideal dream job is to actually coach maybe a high school basketball team if if that was a high paying salary or high paying business of some kind that's probably what i would be doing because i'm so passionate about that i love it i mean i watch every nba game i'm crazy about phil jackson and the bulls and all these people and it doesn't change my accounts mick it doesn't change anything for me and my family so if i did go down that route i need to still go back to this qualification rubric of like are they selling services not that many services right they're all sporadic right so go through those rubric and then decide which industry to go into um but but passion is like you know passion could be a distraction similar to motivation motivation gives you false hope right you're motivated but it's not activity is not happening right that's what i feel about that yeah it's just i come from an agricultural background but i've been out of it for so many years and i've thought about tractor dealerships in the agriculture niche okay i don't know what pains or what you know in you know attractive dealerships have sort of thing on so that's just what i wondered you know i love farming i love agriculture i just wondered i don't know what to watch from that was a question i see i i i see what you're saying so maybe within the agricultural industry there could be a subcategory that would invest into marketing or sales right it may not be dealers it could be another channel of some kind um it could be um like garden shops nurseries right yeah it could be you can be on the retail side then you still have to go back to those subcategories and see if it would remember with an industry like that number one flag i don't even know much about it is an education problem um yeah yeah right imagine you turn into the best influencer in that space then what you create an audience now you've got to turn them into an active buyer again it's it's you know it's uh yeah your passion could definitely can get you to that goal i think though i think you can drive yourself into becoming that person and putting out as much as content as you can educating your in your industry your people but revenue cures all diseases and i don't see revenue there fast no i know yeah yeah yeah i know what you're saying yeah yeah okay awesome thank you yeah absolutely um any final final questions i'll take one more question and i'll jump off let's see if anybody want to unmute yourself go for it yeah hey paulson um where are the replays located in the youtube channel um high-level youtube channel or you were correct yeah okay okay great yeah if you um if you let me grab that uh link i'm gonna put it in the chat right now because i had that taboo that's the day one that's the replay from yesterday but once you go in that channel there will be a sub category that says um the 10k in 10 days workshop okay so feel free to watch your replays um if you can go back it's only been one day if you can go back and do the homework it's gonna help you when you go into the next day okay okay um but um hopefully today was super insightful for you guys we are building this framework based on successful agencies that we have done ourselves not even other people we've built it ourselves right so the best thing we can do at high level is say you know what guys we've got a formula that works do what you want with it here's how we're going to show you how to do this right and joel's going to share his experiences as well so hopefully today was a a really good start for all of us and i'll be in touch guys i don't want to drag this video on so it doesn't get too big and it takes too long to post the replays and all of that if you have any other questions just reach out to me on slack or in the group and i'll help answer that okay have a good rest of your afternoon the replays will be in youtube channel bye-bye thanks you