Careers in Marketing (22.2)

Sep 15, 2024

Lesson 22.2: Careers and Marketing

Introduction

  • Focus on setting goals, specifically SMART goals (Specific, Measurable, Attainable, Realistic, Timely).
  • Part of Unit 22, Professional Development.
  • Importance of marketing professions and exploring career options in marketing.

SMART Goals

  • Specific: Clear and precise goals.
  • Measurable: Ability to track progress and know when the goal is achieved.
  • Attainable: Goals should be possible to achieve.
  • Realistic: Goals should be practical and achievable given current resources.
  • Timely: Goals should have a deadline.
  • Example: "On Thanksgiving of this year, I will have run the 5K San Jose Turkey Trot."

Career in Marketing

  • Marketing professionals:
    • Determine marketing needs.
    • Develop and implement marketing plans.
    • Focus on customer satisfaction.
    • Conduct customer research, promotion, and data management.

Levels of Career Progression

  1. Entry Level
    • First job in a field.
    • Requires minimal training.
    • Examples: Junior Sales Associate, Market Research Interviewer.
  2. Career Level
    • Requires relevant skills and knowledge.
    • Examples: Marketing Specialist, Account Executive.
  3. Specialist Level
    • Requires specialized knowledge but no management.
    • Examples: Public Relations Specialist, Merchandiser.
  4. Supervisory Level
    • Management responsibilities added.
    • Examples: Product Manager, Sales Manager.
  5. Executive Level
    • Highest level, responsible for planning and organizing.
    • Examples: VP of Marketing, VP of Finance.

Planning for Career Goals

  • Importance of setting a career path and rising through career levels.
  • Two parts to planning:
    1. Setting a Goal
    2. Developing Activities to achieve those goals.
  • Goals can be short-term (less than a year) or long-term (more than a year).

Conclusion

  • Entry-level jobs provide basic job experience.
  • Encouragement to use the sources provided for further learning.
  • Reminder to test knowledge with practice questions.

This concludes lesson 22.2 on Careers and Marketing. Continue to the next video for more insights and learning. Great work team!