If you want to get anywhere in life, you need to set goals. And the best kind of goals are SMART goals. SMART stands for Specific, Measurable, Attainable, Realistic, and Timely.
So how can you apply SMART goals to your own life? This is the second video in Unit 22, Professional Development. Take a look at this breakdown, which shows you how often this unit comes up on district, state, and international exams for each of the different clusters.
Hello and welcome. This is Lesson 22.2, Careers and Marketing. Now let's get to work, team.
This video is all about marketing professions, including how to explore career options within marketing. We'll cover the five levels of careers and discuss career goals. A marketing professional is a person who helps determine the marketing needs of a company, develops and implements marketing plans, and focuses on customer satisfaction. Marketers figure out what kind of customer research a company will need, decide how to get products to the customers, price, promote, and sell the products, and decide how to manage the data. So let's say you're interested in a career in marketing.
Well, as you know from the last video, a career is a series of related jobs in the same profession, and there are a bunch of ways to explore what kind of career is right for you. Regardless of what type of job you are looking for, there are some foundational skills that are necessary for success. Almost every career expects employees to be good at reading and writing, critical thinking, technology, and business. After you've chosen your career path, you can start rising through the different levels. And in general, there are five levels to one's career, and in each area there are multiple opportunities for employment depending on skill level or education.
The five levels of career are entry level, career level, specialist level, supervisory level, and executive level. An entry-level position is a person's first job in a specific field. It requires very little training. For example, a junior sales associate or a market research interviewer will be entry-level jobs.
A career-level position requires employees to have the skills and knowledge for continued employment in that field. For example, a marketing specialist and an account executive would be career-level jobs. A specialist-level position requires specialized knowledge and skills in a field of study, but does not manage others.
For example, public relations specialist and merchandiser would be specialist level jobs. The next level is supervisory. This position has the same requirements as a specialist, but also has management responsibilities. For example, product manager and sales manager would be supervisory level jobs. The last level is executive, which is the highest position responsible for the planning, organizing, and management of a company.
For example, vice president of marketing and vice president of finance would be executive positions. Now here's what the career ladder looks like. As you can see, entry level is at the bottom and executive level is at the top.
Alright, so you've got your career goal in mind. Now you need a plan for how to get there. Since you're a high school student, you've probably already thought about your future career, which is a good start. But there are two parts to planning.
Setting a goal and developing activities to help you achieve that goal. A goal is something a person wants to achieve in a specified time period. You can have goals in personal growth, finance, education, careers, and so on.
Once you know your goals, you can arrange activities to achieve them, and these can be either short-term or long-term. A short-term goal is one that can be achieved in less than a year, while a long-term goal is one that takes longer. When you set goals, you should make them SMART goals.
As I mentioned earlier, SMART stands for Specific, Measurable, Attainable, Realistic, and Timely. The most helpful goals are specific because there are clear ways to achieve them. If your goal is too vague, you aren't giving yourself a direction to go.
A good goal is also measurable, meaning that you can achieve your goals in a way that is can tell when you've completed it. For example, if your goal is to be a better runner, there's no way to measure that. But if your goal is to run a marathon this year, that's both specific and measurable.
Your goal should also be achievable, which means that actions can be taken to achieve the goal. The goal of completing a marathon is an achievable goal. You either run the marathon or you don't.
But the goal should also be realistic. If you've never run before, make it a goal to run a 5K before taking on a marathon. Finally, SMART goals have a timeline, which is a specific date to achieve the goal. If you don't have that, you're just going to keep putting it off.
The final SMART goal for our runner could be something like, On Thanksgiving of this year, I will have run the 5K San Jose Turkey Trot. Here's a chart for SMART goals. As you can see, the attributes of SMART goals refer to the letters in SMART.
Specific, measurable, attainable, realistic, and timely. Now that we've gone over the... of the content, it's time to test your knowledge with a real deck of questions. Pause the video and try to answer. The answer is B, basic job experience.
As we discussed, entry-level jobs are the first step on the career ladder. They require very little training and teach you basic skills that you will need for jobs that are higher up on the ladder. And here are the sources we used for this video. Feel free to check them out if you still have any questions. Alright that pretty much sums up lesson 22.2, careers and marketing.
Great work team and we'll see you in the next video.