Strategic Coach Program Highlights

Key Focus Areas for New Clients

• Impact Filter is the primary focus (mentioned three times as the most critical tool).
  • Comparable to the importance of location in real estate.
  • It’s a communication tool for new projects.
  • Helps entrepreneurs clearly communicate project value, importance, and completion criteria to their team members.

Role of the Entrepreneur

• Entrepreneurs should create breakthrough projects but not manage the task execution.
• Entrepreneurs visualize great initiatives and let team members use their skills for implementation.
• Example: The speaker oversees projects for the Strategic Coach program, while their partner manages the organization.

Project-Based Approach

• Everything moving forward is treated as a project (e.g., exercises, workshops, events, podcasts, interviews, books).

Elements of the Impact Filter

1. Project Definition: Clearly define what the project is.
2. Importance: Explain why the project is important and the difference it will make.
3. Ideal Outcome: Describe what the ideal completed project looks like.
   • This step is essential to convince oneself and others of the project's value.
   • Includes the best result and worst result sections.
     • Best result: The project is successfully achieved, avoiding feeling of defeat.
     • Worst result: Ensuring successful completion to avoid loss.

Communication Protocols

• Verbal ideas can be disregarded unless formalized into an Impact Filter.
• Involves the team leader strategizing and distributing tasks among team members.
• Often includes a follow-up Impact Filter from the project leader outlining the execution plan.

Benefits of Using the Impact Filter

• Context over Content: Prioritizes explaining the 'why' behind the project, allowing teams to understand its importance and prioritize effectively.
• Execution: Encourages utilizing team members' best capabilities and knowledge without micromanaging how results are achieved.
• Clarity: Minimizes the need for ongoing clarification meetings once initial communications are established.
• Commitment and Celebration: Ensures commitment to the project and celebrates successful completion.

Summary

• The Impact Filter has been used for 15-20 years with significant positive effects, ensuring clear communication and effective project completion with minimal confusion.
• Three Major Results: Context, Empowerment, Clarity.
• High volume of Impact Filters indicates its central role (around 150 instances per year).