Key Points on Market Competition and Strategy

Common Question in the Industry

• Frequently asked why others have not made progress despite significant investments (hundreds of billions of dollars).

Approach to Market Entry

• Component Supplier vs. Full Cell Manufacturer
  • Chose to be a component supplier rather than manufacturing full cells.
  • Collaborated with cell manufacturers to understand their processes.
  • Designed materials to integrate seamlessly into existing manufacturing setups.

Competitors' Challenges

• Competitors often develop new materials first.
• They face difficulties in constructing cells around these new materials.
• This leads to extended time to market and requires substantial capital investment.