Media and Information Overview

Overview

This lecture covers the opportunities, challenges, and power of media and information in economic, educational, social, and political contexts.

Opportunity refers to situations that make it possible to achieve something positive.
Media and information create new industries and trends, especially in the economy.
Digital tools enable new forms of entertainment, such as online film streaming, especially significant during the pandemic.
Media transforms traditional industries, replacing print with mobile communication and internet-based news.
Social media provides cost-effective marketing and advertising, allowing targeting of specific audiences through platforms like Facebook.
Video content is now essential for education and presentations, using platforms such as Google Meet and Microsoft Teams.
Media plays a vital role in shaping public opinion and strengthening society.
Freedom of expression is enhanced through various online communication platforms.
Modern technology allows individuals to become marketers or brand ambassadors.

Media grants real-time access to news and the ability to interact with politicians online.
News agencies use live streaming and direct engagement with audiences on social media.
Social media analytics enable targeted political campaigns through audience demographics.

Challenges are difficult situations that require great effort to overcome.
Cybercrime, such as cybersex and extortion, poses major risks.
Copyright infringement and identity theft are significant concerns.
Exposure to illegal or harmful content can negatively affect users, especially young people.

Power lies in the media's ability to influence society, with traditional media (TV, radio, press) holding symbolic authority.
New media is shifting this power, especially with online banking and financial services.
Social media is transforming banking, enabling cashless transactions and rapid money transfers.
Media and information drive breakthroughs in healthcare and public health.

Opportunity — A situation that enables something positive to happen.
Challenge — A difficult or new situation requiring effort and determination.
Power — The authority and influence held by media and information institutions.
Demographics — Statistical data about populations used for targeted communication or marketing.
Cybercrime — Criminal activities carried out via computers or the internet.
Copyright Infringement — Unauthorized use of someone else’s intellectual property.
Identity Theft — Stealing someone’s personal information to commit fraud.

Review prior module on copyright and identity theft.
Reflect on personal use of media and information for opportunities and potential risks.