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Running Google Ads

Jul 18, 2024

Lecture on Running Google Ads

Introduction

  • Objective: Demonstrate how to display ads on Google search.
  • Importance: Ads help get visibility and potential leads/customers.
  • Results: More website visits, leads, and customers.

Overview

  • Explanation of Google Ads
    • Sponsored links at the top of Google search results.
    • Google ads display most relevant information based on keywords.
  • Running ads helps get visibility from potential customers when they search for specific keywords.
  • Focus on setting up a simple, step-by-step guide for running ads on Google.
  • Tracking ad performance.

How Google Ads Work

  • Google organizes internet information to show relevant results.
  • Ads appear before organic results with a sponsored sign.
  • Organic results are non-paid and appear below ads.

Setting Up a Google Ad Campaign

Step 1: Create a Google Ads Account

  • Search for Google Ads → Sign in with Google account.
  • Create new Google Ads account → Fill details → Add payment info (minimum $10-500 INR).

Step 2: Create a New Campaign

  • Click new campaign → Choose campaign objective (e.g., sales, leads).
  • Campaign types:
    • Search Ads (appear in search results)
    • Performance Max (ads on multiple platforms)
    • Display Ads (show on different websites)
    • Shopping Ads (show products as ads)
    • Video Ads (show on YouTube)
    • Demand Gen (ads on social platforms)
  • Recommendation: Start with Search Ads for beginners.

Step 3: Set Campaign Settings

  • Choose what to focus on (clicks, impressions, conversions).
    • Conversion Value: High-value conversions.
    • Conversion: Treats all conversions equally.
  • Focus on conversions → Click next.
  • Select networks (Search Network vs. Display Network).
  • Choose target location.
    • Presence: Show ads to people in the selected location.
    • Presence and Interest: People in and interested in the location.

Step 4: Select Keywords

  • Target specific keywords related to your business.
  • Use Google’s Keyword Planner for finding suitable keywords.
    • Check competitiveness, monthly searches, budget range.
  • Choose relevant and budget-friendly keywords.

Step 5: Create Ad Content

  • Add headline and description for your ad.
  • Google provides suggestions for headlines → Customize them.
  • Consider using AI tools for generating ad content.
    • Example: Gravy (AI tool).

Step 6: Set Budget and Publish

  • Enter daily budget → Estimate conversions.
  • Click publish campaign.
  • Post-publish: Check ad status, review after 1-2 days for approval.

Tracking Ad Performance

Setting Up Conversion Tracking

  1. Create a Conversion Action
    • Set conversion actions (e.g., purchases).
    • Use Google Tag Manager for tracking.
  2. Create Google Tag Manager Account
    • Link account with website.
    • Install header footer code plugin for code integration.
  3. Link Conversion Action to Google Tag Manager
    • Add conversion tag to track activities.
    • Submit and publish the tag.
  4. Connect Website with Google Ads
    • Use Pixel Manager plugin
    • Add conversion ID.
  5. Verify Conversion Tracking
    • Test by making a test purchase.
    • Ensure notifications for conversions appear.

Budget Management

  • Add funds to Google Ads account when needed.

Final Thoughts

  • Effectively creating and managing Google Ads can drive significant traffic and conversions.
  • Importance of proper keyword selection and budget management.
  • Use AI tools to streamline ad creation.
  • Regularly monitor and manage ad performance for optimization.

Full transcript