Interview with Alex from Pronet Gaming

Introduction

• Speaker: Alex from Pronet Gaming
• Background: Tactics boards behind Alex (2005 Champions League final, AC Milan vs Liverpool)
• Alex is a Liverpool supporter
• Focus of interview: Alex's history, Pronet Gaming, and insights on the industry

Alex's History in the Industry

• Degree in Biochemistry, not directly related to gaming
• Initial career in sports broadcasting (BT Tower, Press Association)
• Experience in sports data and sales
• Transition to gaming via a marketing role at Sporting Bet
• Intense initial exposure to marketing and data
• Five years at Sporting Bet/GBB: Managing various international markets
• Managing Director role at Offside Gaming
• Ran Smart Live Casino in the UK, gained significant learning despite challenges
• Three years at William Hill: Director of International, Corporate Development
• Focused on expanding into new jurisdictions (Argentina, Brazil, Mexico)
• Left William Hill for Pronet Gaming due to desire for leadership and growth opportunities

Insights on the Gaming Industry

• Gaming often finds individuals rather than them seeking it
• Industry can be lifelong due to its engaging nature
• Pronet Gaming's focus on emerging and regulated markets, especially in Africa, Latin America, and Asia
• Alex aims to change the perception of Pronet as just an emerging market specialist
• Emphasis on regulated markets in Africa, LatAm, and Asia (Colombia, Argentina, Peru, Brazil, Mexico, Vietnam, Cambodia)

Challenges in the Industry

• Regulatory requirements often place the onus on B2C operators to ensure compliance
• Increased global demand for developers due to pandemic-triggered online boom
• Recruitment of qualified developers as a significant challenge
• Providing comprehensive support for B2C operators entering new emerging markets (platform, marketing, legal advice)

Pronet Gaming's Competitive Edge

• Focus on regulated markets across Africa, LatAm, and Asia
• Tailored products and features for specific regional needs (e.g., payment methods, retail interaction)
• Benefiting from industry trends, such as difficulties for firms to simultaneously succeed in US and other markets
• Filling gaps left by competitors’ shifting focus (e.g., SBTech's involvement with DraftKings)

Goals and Aspirations for Pronet Gaming

• Objective: Become the number one B2B platform provider in target markets
• Aim to gain industry recognition and win awards to solidify position
• Sustain startup culture and close-knit team dynamics despite company growth
• Drive growth by improving products and expanding client base

Closing Remarks

• Alex values teamwork and shares credit for Pronet’s success
• Aspires to maintain quality and culture while achieving significant growth
• Finished on a lighter note discussing Liverpool FC memorabilia and shared enthusiasm for the club