in this section we're going to go through some different types of questions the first one ticked on wanna says only two answers oftentimes the yes or no and arranging this trip did you contact out to yes or no we have question multiple choice Likert scale which is strongly disagree to all the way to strongly agree you have semantic differential which is looking at the side of the you have large or small experience through inexperience and somewhere in between you're checking the boxes if important scale extremely important to not at all importance of readings intention to by scale the one thing you have to always be careful with intention to buy is that even though someone says they will definitely buy it it's easy to check you will definitely buy it but then will they actually really buy in real life oftentimes the answer is no and then you have completely unstructured the perk of leaving this is what is your opinion which is similar to what we do at the end of the semester when you're feeling on your srts it allows you to write whatever you want to write the negative of this is it takes time to do and the other negative is that someone is forced to read through all the answers you can't just sit put them into some sort of machine to read the data for you and actually require someone to read through everything and try to collect and make something of the answers question types we have word association like airline wonderful Delta could be one of my favorite Airlines travel the best way to see the world or something like that sentence completion when I choose an airline the most important consideration of my decision is comfort time story completion is a similar another way so here's some examples of questions could have problems with it like you can see some of the kind of fun or ambiguous questions do you eat at fast food restaurants regularly or what does regularly means but these are common examples of errors that people make when they're or performing their questionnaires another one is - do you eat Wendy's hamburgers and chili while I eat hamburgers but I don't need chili what should I answer but pros and cons of online research advantages it's inexpensive it's fast accuracy of data its versatility disadvantage a small sample skewed samples technological problems inconsistencies some of the negatives of course are that if you're using the on the computer are online not everyone or everything is online and so this is the main disadvantage you have of it is that that's why it allows you it's ampuls to be skewed you're only talking to the people that are on the line regularly or comfortable with being online