Interview with Adam from Bay Esports

Introduction

Sits at the heart of Esports data
Exclusive rights to Counter-Strike and Dota 2 tournaments
Turns live data into:
- Odds creation
- Risk Management Services
- Probabilities business (via data science team)
- Odds Marketplace (own auto-traded odds + supplier odds feeds)
Helps clients add esports betting to their sportsbooks

Importance: Strategic investment for sportsbooks
Growth of Esports:
- Increasing player and viewer bases
- Growing interest in betting on esports
Demographic shift towards younger audiences interested in both traditional sports and esports
Necessity for a complete offering including esports
Customer retention and growth depend on engaging esports betting experiences
Emphasis on working with official data providers like Bay Esports

Comparison with Traditional Sports Betting:
- Traditional sports like soccer and basketball will always have massive viewership and betting revenue
- Esports will continue to close the gap but may not overtake traditional sports soon
- Key demographic: 27-35 age group
Long-term outlook: Esports will become a substantial part of the betting market

Key Titles: Counter-Strike 2, Dota 2
New Titles: Other games becoming betting relevant
Esports World Cup: Introduction of 19 new titles
Games Developed for Esports: Focus on betting and viewing experience from the ground up
Market Consolidation: Few providers will dominate official live data and product creation
Audience Engagement:
- Focus on customer acquisition and retention
- Use of visualization tools, widgets, and embedded video streams to enhance betting experience

Recent Launches:
- Live data for sportsbooks
- Probabilities Service (data science-based)
- Evolution of Odds Marketplace: in-house auto-traded odds and multiple odds providers
Future Developments:
- Audiovisual engagement tools to drive revenue
- AI-generated video clips for broadcast and tournament experiences
Distribution Partnerships: Aiming to reach more customers at scale