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Interview with Adam from Bay Esports
Jul 13, 2024
Interview with Adam from Bay Esports
Introduction
Interviewer:
Jack from Gambling Insider
Guest:
Adam Day from Bay Esports
Main Topic:
How Bay Esports helps clients increase revenue
Bay Esports Overview
Sits at the heart of Esports data
Exclusive rights to Counter-Strike and Dota 2 tournaments
Turns live data into:
Odds creation
Risk Management Services
Probabilities business (via data science team)
Odds Marketplace (own auto-traded odds + supplier odds feeds)
Helps clients add esports betting to their sportsbooks
Maximizing Potential in Esports Betting
Importance:
Strategic investment for sportsbooks
Growth of Esports:
Increasing player and viewer bases
Growing interest in betting on esports
Demographic shift towards younger audiences interested in both traditional sports and esports
Necessity for a complete offering including esports
Customer retention and growth depend on engaging esports betting experiences
Emphasis on working with official data providers like Bay Esports
Future of Esports Betting
Comparison with Traditional Sports Betting:
Traditional sports like soccer and basketball will always have massive viewership and betting revenue
Esports will continue to close the gap but may not overtake traditional sports soon
Key demographic: 27-35 age group
Long-term outlook:
Esports will become a substantial part of the betting market
Upcoming Developments in Esports
Key Titles:
Counter-Strike 2, Dota 2
New Titles:
Other games becoming betting relevant
Esports World Cup:
Introduction of 19 new titles
Games Developed for Esports:
Focus on betting and viewing experience from the ground up
Market Consolidation:
Few providers will dominate official live data and product creation
Audience Engagement:
Focus on customer acquisition and retention
Use of visualization tools, widgets, and embedded video streams to enhance betting experience
New Products and Services
Recent Launches:
Live data for sportsbooks
Probabilities Service (data science-based)
Evolution of Odds Marketplace: in-house auto-traded odds and multiple odds providers
Future Developments:
Audiovisual engagement tools to drive revenue
AI-generated video clips for broadcast and tournament experiences
Distribution Partnerships:
Aiming to reach more customers at scale
Conclusion
Exciting times ahead for Bay Esports
Continued focus on innovation and customer engagement
📄
Full transcript