Interview with Adam from Bay Esports

Jul 13, 2024

Interview with Adam from Bay Esports

Introduction

  • Interviewer: Jack from Gambling Insider
  • Guest: Adam Day from Bay Esports
  • Main Topic: How Bay Esports helps clients increase revenue

Bay Esports Overview

  • Sits at the heart of Esports data
  • Exclusive rights to Counter-Strike and Dota 2 tournaments
  • Turns live data into:
    • Odds creation
    • Risk Management Services
    • Probabilities business (via data science team)
    • Odds Marketplace (own auto-traded odds + supplier odds feeds)
  • Helps clients add esports betting to their sportsbooks

Maximizing Potential in Esports Betting

  • Importance: Strategic investment for sportsbooks
  • Growth of Esports:
    • Increasing player and viewer bases
    • Growing interest in betting on esports
  • Demographic shift towards younger audiences interested in both traditional sports and esports
  • Necessity for a complete offering including esports
  • Customer retention and growth depend on engaging esports betting experiences
  • Emphasis on working with official data providers like Bay Esports

Future of Esports Betting

  • Comparison with Traditional Sports Betting:
    • Traditional sports like soccer and basketball will always have massive viewership and betting revenue
    • Esports will continue to close the gap but may not overtake traditional sports soon
    • Key demographic: 27-35 age group
  • Long-term outlook: Esports will become a substantial part of the betting market

Upcoming Developments in Esports

  • Key Titles: Counter-Strike 2, Dota 2
  • New Titles: Other games becoming betting relevant
  • Esports World Cup: Introduction of 19 new titles
  • Games Developed for Esports: Focus on betting and viewing experience from the ground up
  • Market Consolidation: Few providers will dominate official live data and product creation
  • Audience Engagement:
    • Focus on customer acquisition and retention
    • Use of visualization tools, widgets, and embedded video streams to enhance betting experience

New Products and Services

  • Recent Launches:
    • Live data for sportsbooks
    • Probabilities Service (data science-based)
    • Evolution of Odds Marketplace: in-house auto-traded odds and multiple odds providers
  • Future Developments:
    • Audiovisual engagement tools to drive revenue
    • AI-generated video clips for broadcast and tournament experiences
  • Distribution Partnerships: Aiming to reach more customers at scale

Conclusion

  • Exciting times ahead for Bay Esports
  • Continued focus on innovation and customer engagement