Lecture Notes: Achieving High Reply and Meeting Booked Rates in Cold Outreach

Key Strategy: Hyper-Personalization

• Objective: Achieve high reply and meeting booked rates in cold outreach.
  • **Results Achieved: **
    • 34% reply rate
    • 17% meeting booked rate

Methodology

• Approach: Hyper-personalized outreach

Tools Used

• Web Scraper
  • Purpose: Identify articles mentioning ChatGPT on .edu domains.
  • Significance: Ensured that the school was already engaged with ChatGPT-related content.

Process

• Identify Targets:

  • Articles mentioning ChatGPT from .edu domains.
  • Authors and mentioned individuals in these articles.

• Outreach Execution:

  • Emails sent to both the author and individuals mentioned.
  • Request for user interviews as the primary call to action.

Outcome

• Successfully built the outreach pipeline and contributed to the product development process through targeted user interviews.