Perseverance and Recruitment Strategies

Aug 13, 2024

Lecture Notes on Struggling Agents and Recruitment

Encouragement for Struggling Agents

  • Perspective on quitting: Many agents consider quitting, especially when faced with challenges. It's important to remember that they could end up part of the 92% who give up.
  • Example of Hunter: A story of Hunter, who faced challenges but persevered. Reminds us that struggles are common in business.
  • Case Study: Restaurant Owners
    • A couple who owned a pizza shop faced difficulties due to COVID-19.
    • They contemplated leaving the industry after making a respectable income.
  • Discussion with the Couple:
    • Asked if the decision to leave was due to the business getting hard or a desire for something new.
    • Emphasized the importance of evaluating relationships—both personal and professional—before making drastic decisions.

Key Takeaways for Agents

  • Marriage Analogy:
    • Sometimes, just like in marriage, it’s important to work through difficulties before deciding to leave.
    • Suggested therapy sessions as a metaphor for putting in effort before quitting.
  • Challenge to Agents:
    • Stick it out for five years. If nothing improves despite hard work, then consider moving on.
    • Many people in the industry face challenges but eventually find success.

Recruiting in the Industry

  • Recruitment as a Business Model:
    • Importance of having a system for recruitment.
    • Different methods to obtain clients:
      • Buying leads
      • Utilizing social media (Facebook, LinkedIn, Instagram)
  • Building a Team:
    • Essential to learn how to recruit and develop other advisors.
    • The success of top earners often hinges on their ability to build a team rather than just selling individually.

Importance of the "Eight Percent"

  • Definition of the Eight Percent:
    • Represents doing what others are unwilling to do.
    • An example given of making extra calls and appointments, even when peers opt out.
  • Personal Commitment:
    • The speaker shared a personal anecdote about working late to make calls instead of going out.
    • Emphasized that the extra effort, like making additional calls, can lead to unexpected success.

Conclusion

  • Final Thoughts:
    • The path to success is fraught with challenges.
    • Encouragement to stay the course, especially during tough times, as success often waits on the other side of perseverance.