There's something very smart about getting in at a impressionable age. How many millennials will eat a bowl of cereal that they ate when they were 10 years old? Why? Because it's ingrained in you. Like, I will eat a bowl of life cereal if you put it in front of me right now.
Because I ate it when I was 10. You know, so if there was a brand that could be secured that age, you can ride into the decades until you get to the incontinence package over there. But then you could own that too.