Free Social Media Marketing Agency Course Lecture Notes with Max Pearson

Introduction

• Aim of the course: Help complete beginners start and run a professional social media marketing agency, making at least $10k/month in 90 days.
• Course structure: Community support and weekly Q&A calls included.
• Goals: Real-world impact, assistance to over millions, and promote an abundance mindset.

Course Outline

1. Launching SMMA (Week 1)

• Setup: Sales & marketing platforms, professional agency website, branded email, CRM, lead handling, booking calendars, automations, sales pipelines.
• Provided Materials: Pre-built resources, templates, sales funnels, and professional agency setup.
• Tools: High Level (all-in-one platform), 14-day free trial.

2. Foundation Mastery (Week 2)

• Niche Selection: Choosing niche, services, positioning offers, outsourcing service delivery.
• Emphasis on leveraging media buyers.

3. Promotion Domination (Week 3)

• Client Acquisition: Organic advertising, free methods to acquire the first client, proof of concept before paid advertising.
• Paid Ads: Retargeting, cross-platform integration, and setting up sales funnels.

4. Sales Authority (Week 4)

• Training: Sales presentations, Zoom calls, pitch decks, spin selling, structuring sales calls, contracts, payments.
• Role Play: Training with community members.

5. Performance 10X (Week 5)

• Self Optimization: Physical health (sleep, exercise, diet), mental habits (content consumption, constant learning).
• Pressure on optimization to handle and sustain a business.

Key Tools & Setup

• High Level Overview: An all-in-one tool for running your agency - includes website building, funnels, CRM, booking calendar, etc.
  • Starting Plan: $97/month for single account; $297/month for multiple accounts.
• Mailgun & Twilio Integration: For email and SMS automation respectively.
• White Labeling: Rebranding the software under your agency's domain for a professional appearance pre-tested workflows and automations.

Technical Setup Instructions

• Domain Purchase & Setup: Using Google domains & workspace for a professional email setup.
• Cloudflare Integration: DNS setup for Cloudflare ensuring smooth operation of domain connections.
• High Level Setup: Importing templates, configuring snapshots, setting CRM/lead management, and establishing calendar integration.
  • Testing all configurations including booking forms, chat widgets, automated follow-ups.

Course Expectations and Student Involvement

• Support Mechanisms: Utilizing High Level's support resources, weekly Q&A calls, and community interactions for troubleshooting and guidance.
• Role of Community: Encourage collaboration, Q&A, sharing wins, and assistance.
  • Facebook group: Max Pearson's community rules for engagement.

Sharing & Promotion Efforts

• Action Items for Students: Test all configurations thoroughly, regularly engage in community, participate in calls, and share course for larger impact.

Summary & Final Steps

• Complete Setup Recap: Detailed review and testing of all tools and platform features to ensure proper setup.
• Next Modules: Preparing for subsequent modules focusing on offer creation, promotion, advanced sales techniques, and business & personal optimization.

Inspirational Closing

• Quote by Tim Groover: “You don’t become unstoppable by following the crowd...”- Mindset: Focus on continuous improvement, staying resilient through challenges, consistent learning. Continue evolving daily to excel.

Call to Action

• Engage and Share: Follow on social media, share the course, community engagement, and start making an impact.