EasyJet Presentation

Introduction

• Airline: EasyJet
• Industry: Aviation
• Founded: 1995
• Business model: Low-cost

History and Growth

• Founder: Sir Stelios Haji-Ioannou
• Beginning: 1 leased aircraft, flights within the UK
• Expansion: Fleet increase, destinations in Europe
• Current presence: Operations in various European airports

Key Strategies

• Reduced costs: Efficient use of resources, homogeneous fleet
• Technology utilization: Optimization of operations, online booking system
• Offers and fares: Low fares, charges for additional services
• Marketing: Strong brand, attractive slogans

Challenges and Competition

• Main competition: Ryanair, other low-cost airlines
• Challenges: Fluctuations in fuel prices, regulation, intense competition

Impact and Sustainability

• Environment: Reduce emissions, sustainable initiatives
• Social responsibility: Community and social initiatives

Conclusion

• Vision: Continue growing, adapt to changes
• Goal: Maintain low fares, improve customer experience