Webinar with Margie Lemons-Royal on AI in Real Estate

Introduction

• Guest Speaker: Margie Lemons-Royal
  • Keynote speaker
  • Board member of the National Association of Realtors
  • Real estate coach and AI prompt specialist
  • Host of Drive with NAR podcast

Margie's Background

• Focus on real estate since 2004
• Licensed loan originator in Illinois (1999-2004)
• Decision to focus on real estate to increase earnings
• Real estate broker and ABR instructor
• Active agent with a successful team, achieving 34% growth year-over-year

Current Role and Activities

• Chief Technology Officer at brokerage
• Involvement in prop tech and AI
• Emcee of the pitch battle at the IOI Summit

Key Topics

AI in Real Estate

• AI and ChatGPT for buyer representation agreements
• Importance of implementing agreements with compensation
• Use of AI in creating marketing and follow-up campaigns

Strategies and Tools

• MLS and AI Tools:
  • ChatGPT, Perplexity, Gemini, Copilot
• AI for Buyer Assistants:
  • Leverage brokerage, local, state, and national association data

Success Stories

• Increased productivity and lead generation using ChatGPT
• Transforming businesses from six-figure to seven-figure earnings

Practical Steps

Setting Up AI Tools

• Bookmark chatgpt.com; utilize both free and paid versions

Utilizing Data

• Importance of data research
• How to use AI to create personalized content

Case Study

• Example of Skylar (Margie's son) using AI and achieving high sales
• Strategy of targeting buyers with specific financial goals

Questions and Answers

Common Questions

• Two to Four Inventory: Multifamily properties to offset debt-to-income ratio with rental income
• Scout: Predictive analytics marketing tool for targeting specific buyer demographics

Marketing and Data Analysis

• Importance of leveraging content to convert buyers
• Use of various AI tools for targeted marketing strategies

Wrap-Up

• AI as a differentiator in real estate
• Suggested tools and platforms for agents starting out

Conclusion

• AI is a powerful tool for real estate agents
• Encouragement to leverage AI for business growth and efficiency
• Continuous learning and adaptation to technological advancements in real estate